College Rankings
College Rankings
Board of Visitors Retreat August 10, 2018
Presentation Goals
? A better understanding of ranking methodologies ? Engaged discussion:
? How does a focus on improving one rankings factor potentially impact others? Alignment or misalignment?
? What's the appropriate awareness of rankings within pursuing strategic goals?
2
Key Takeaways
? W&M has enjoyed remarkable stability in ranking
? Real movement is rare and hard to achieve
? Spending, not efficiency, is rewarded
3
Assorted W&M Rankings
Rank 6 7 9 10 11 15 30 32
Category Best Colleges: Top Public Schools Best Colleges: Undergraduate Teaching Best College Values: Public (Out-of-State Students) America's Top Colleges: Public Schools Best College Values: Public (In-State Students) College Affordability Index: Public Universities America's Top Colleges: Research Universities Best Colleges: National Universities
Publication USNWR (2018) USNWR (2018) Kiplinger (2018) Forbes (2017) Kiplinger (2018) NY Times (2017) Forbes (2017) USNWR (2018)
4
Rankings Are A Powerful Force
"The rankings matter to our university because they matter to people who matter to us."
-Anonymous Provost
Rankings Are A Business
? The USNWR website views within 72 hours of releasing its annual higher education rankings are 20 times the normal amount for a month (Freedman, 2007)
? 80% of those viewers enter via the website's rankings pages
? A Global Business
? USNWR ? added global list for 2015, plans a list for Arab countries ? Times Higher Education ? plans a list for emerging economies (BRIC) ? Shanghai Ranking ? government-sponsored effort
The Rankings Game: Players and Motivations
Publications
Motivation = Volatility
Universities
Motivation = Mobility
Change in Rankings
(bound by "stickiness")
Prospective Students
Motivation = Information
Adapted from Dearden, Grewal, & Lilien (2014)
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