Chapter 9—Product Concepts
a. avoid income taxes on international sales b. help their product brand names become generic c. diminish brand loyalty d. get away with deceptive market practices because the Web is not regulated e. generate brand awareness ANS: E. See Tide.com example in text. PTS: 1 REF: 136 OBJ: 09-4 TYPE: App TOP: AACSB Technology | TB&E Model Product. 67. ................
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