REQUEST TO COLLEGE CURRICULUM COMMITTEE



NOT FOR USE FOR CURRICULAR COURSE CHANGESREQUEST FOR PROGRAM IMPROVEMENTSNOTE: Changes to programs may require course changes, which must be processed electronically. Any questions should be directed to Associate Provost David Reinhold at 7-4564 or david.reinhold@wmich.eduDEPARTMENT: MGMT COLLEGE: Haworth College of BusinessPROPOSED EFFECTIVE FALL YEAR: 2020PROPOSED IMPROVEMENTS: Academic Program Proposed Improvements FORMCHECKBOX New degree* FORMCHECKBOX New minor* FORMCHECKBOX Admission requirements FORMCHECKBOX New major* FORMCHECKBOX Deletion* FORMCHECKBOX Graduation requirements FORMCHECKBOX New curriculum* FORMCHECKBOX Revised major FORMCHECKBOX Change in Title FORMCHECKBOX New concentration* FORMCHECKBOX Revised minor FORMCHECKBOX Transfer FORMCHECKBOX New certificate* FORMCHECKBOX Other (explain**)** Other: FORMTEXT ?????Title of degree, curriculum, major, minor, concentration, or certificate: Entrepreneurship MajorChair, Department Curriculum Committee: Dr. Melissa IntindolaDate FORMTEXT ?????CHECKLIST FOR DEPARTMENT CHAIRS/DIRECTORS FORMCHECKBOX For new programs and other changes that have resource implications, the dean has been consulted. FORMCHECKBOX When appropriate, letters of support from department faculty are attached. FORMCHECKBOX When appropriate, letters of support from other departments in the same college are attached. FORMCHECKBOX When appropriate, letters of support from other college deans, whose programs/courses may be affected by the change, are attached. FORMCHECKBOX The proposal has been reviewed by HIGE for possible implications for international student enrollment. FORMCHECKBOX The proposal is consistent with the departmental assessment plan, and identifies measurable learning outcomes for assessment. FORMCHECKBOX Detailed resource plan is attached where appropriate. FORMCHECKBOX All questions attached have been completed and supporting documents are attached. FORMCHECKBOX The proposal is written and complete as outlined in the Faculty Senate guidelines and the curriculum change guides.Chair/Director: Dr. Robert LanderosDate FORMTEXT ?????CHECKLIST FOR COLLEGE CURRICULUM COMMITTEE FORMCHECKBOX The academic quality of the proposal and the faculty involved has been reviewed. FORMCHECKBOX Detailed resource plan is attached where appropriate. FORMCHECKBOX Consistency between the proposal and the relevant catalog language has been confirmed. FORMCHECKBOX The proposal has been reviewed for effect on students transferring from Michigan community colleges. Detailed information on transfer articulation must be included with undergraduate proposals. FORMCHECKBOX Consistency between the proposal and the College and department assessment plans has been confirmed. FORMCHECKBOX Consistency between the proposal and the College and department strategic plans has been confirmed. FORMCHECKBOX All questions attached have been completed and supporting documents are attached. FORMCHECKBOX The proposal is written and complete as outlined in the Faculty Senate guidelines and the curriculum change guides.Chair, College Curriculum Committee: Dr. Bret WagnerDate FORMTEXT ?????NOT FOR USE FOR CURRICULAR COURSE CHANGESREQUEST FOR PROGRAM IMPROVEMENTSCHECKLIST FOR COLLEGE DEANS FORMCHECKBOX For new programs and proposed program deletions, the provost has been consulted. FORMCHECKBOX For new programs, letter of support from University Libraries Dean indicating library resource requirements have been met. FORMCHECKBOX When appropriate, letters of support from other college faculty and/or chairs are attached. FORMCHECKBOX When appropriate, letters of support from other college deans, whose programs/courses may be affected by the change, are attached. FORMCHECKBOX The proposal has been reviewed for implications for accreditation, certification, or licensure. FORMCHECKBOX Detailed resource plan is attached where appropriate. FORMCHECKBOX All questions attached have been completed and supporting documents are attached. FORMCHECKBOX The proposal is written and complete as outlined in the Faculty Senate guidelines and the curriculum change guides.Dean: Dr. Satish DeshpandeDate FORMTEXT ?????FOR PROPOSALS REQUIRING REVIEW BY:GSC/USC; EPGC, GRADUATE COLLEGE, and/or FACULTY SENATE EXECUTIVE BOARD FORMCHECKBOX Return to Dean FORMCHECKBOX Forward to: FORMTEXT ?????Curriculum Manager:Date: FORMTEXT ????? FORMCHECKBOX Approve FORMCHECKBOX Disapprove*needs review byChair, GSC/USC:Date FORMTEXT ????? FORMCHECKBOX Approve FORMCHECKBOX DisapproveChair, EPGC:Date FORMTEXT ????? FORMCHECKBOX Approve FORMCHECKBOX DisapproveGraduate College Dean:Date: FORMTEXT ????? FORMCHECKBOX Approve FORMCHECKBOX DisapproveFaculty Senate President:Date FORMTEXT ????? FORMCHECKBOX Approve FORMCHECKBOX Disapprove*needs review byProvost:Date FORMTEXT ?????NOT FOR USE FOR CURRICULAR COURSE CHANGESREQUEST FOR PROGRAM IMPROVEMENTSExplain briefly and clearly the proposed improvement:This program change includes several improvements to the existing Entrepreneurship Major (ENTJ) to make the curriculum more consistent with the objectives of the major. The following changes are included in this program change:Change the catalog copy introducing the major, including removing catalog copy about the application process to be admitted into the majorRemove the option of elective tracks within the major (all students will be required to complete a minor other than General Business, a second major, or a co-major)Remove MKTG 3340: Entrepreneurial Marketing as a required course and allow as an electiveRemove MGMT 3340: Business Model Design as a required course and allow as an electiveRemove FIN 3360: Funding New and Growing Ventures as a required course and allow as an electiveAdd MKTG 3730: Digital and Social Media Marketing as an electiveAdd a new course, MGMT 4646: TrekNext: Entrepreneurship and Innovation Field Study as an elective, repeatable for creditAdd a new course, MGMT 4740: Entrepreneurial Strategy as a required capstone courseRemove MGMT 3140: Small Business Management, MGMT 4340: Family Business Management, and MGMT 4380: Entrepreneurship Practicum as capstone courses and allow as electivesChange MGMT 4380: Entrepreneurship Practicum to be repeatable for credit Create a new course MGMT 3350: Building the Business (new course number for MGMT 4140: Building the Business, similar content, to position the course earlier in the course sequence)Create a new course MGMT 4350: Growing the Entrepreneurial Business (new course number for a course combining content from MGMT 3140: Small Business Management and MGMT 4340: Family Business Management)Add BUS 3960: Study Abroad Seminar as an electiveRationale. Give your reason(s) for the proposed improvement. The Entrepreneurship major was initially built from existing courses. After 4 years of operation and student feedback, faculty see the need to streamline the major coursework for students and to make the advising for the major more straightforward. These changes also allow students to build up to a single capstone and will make better use of the faculty resources associated with the entrepreneurship major, allowing for more predictable course sequencing and curricular needs assessment. Effect on other colleges, departments, or programs. If consultation with others is required, attach evidence of consultation and support. If objections have been raised, document the resolution. Demonstrate that the program you propose is not a duplication of an existing one.This change will reduce the work of the Marketing department having to manually add Entrepreneurship major students to MKTG 3730 or another marketing elective in place of the required Entrepreneurial Marketing course (which was never offered). There may be a small decrease in enrollment in MKTG 3730: Digital and Social Media Marketing since this course will become an elective instead of the substitute for a required course, but that course is used by other majors/minors and remains popular, so it should not impact enrollment to a significant degree. This change will lead to a decrease in enrollment in FIN 3360: Funding New and Growing Ventures since this course will become an elective instead of a required course. There are only about 5 entrepreneurship majors enrolling in this course each time it is offered, so it should not impact enrollment to a significant degree. This course is only offered once a year, so by removing it from the required list of courses, Entrepreneurship majors may be able to complete their degree in a more timely manner and with greater flexibility.There should be no other effects on other colleges, departments or programs. Effect on your department’s programs. Show how the proposed change fits with other departmental offerings.The Management department already houses the Entrepreneurship major. The proposed changes to this major to require a minor, second major or co-major may increase the number of students choosing other departmental programs such as the new Leadership and Business Strategy co-major and/or minor, as well as possibly the Human Resource Management minor. Some reduced enrollment may occur in the Marketing and Finance department courses (as outlined in #3 above), but these courses will remain as electives and students will still be able to take them. Alignment with college’s and department’s strategic plan, mission, and vision.The changes to the Entrepreneurship major will allow course content to more closely reflect a Learner-centered curriculum, with a clearer roadmap for students to follow from their introductory course in Entrepreneurship through to the new Capstone course. Students will continue to receive an outstanding comprehensive business education, and one that is also Discovery-driven through the collaborative and interdisciplinary nature of the minor, second major, or co-major requirement. We have also modeled the new MGMT 4200 to possibly include an international component in the future. Effects on enrolled students: Are program conflicts avoided? Will your proposal make it easier or harder for students to meet graduation requirements? Can students complete the program in a reasonable time? Show that you have considered scheduling needs and demands on students’ time. While these changes remove the option for students to complete the Entrepreneurship major in 33 credits (with the selection of a 3-course track) and now require students to complete a minor, second major or co-major, which will make the major a minimum of 39 credits, we found that many students were already pairing their Entrepreneurship major with a minor. Thus, we do not anticipate that this new requirement will reduce enrollment in the Entrepreneurship major. Students can still complete the program in a reasonable time. Under the current structure of the major, MGMT 3340: Business Model Design and MGMT 4340: Family Business Management were not offered regularly, thus requiring many course substitutions to enable students to graduate on time. With the proposed changes, MGMT 4350: Growing the Entrepreneurial Business (as well as the new required capstone course) could be offered more frequently and on a set schedule of Fall/Spring, enabling students to plan their curriculum further in advance.Student or external market demand. What is your anticipated student audience? What evidence of student or market demand or need exists? What is the estimated enrollment? What other factors make your proposal beneficial to students?There are currently approximately 25 Entrepreneurship majors, and 51 Pre-Entrepreneurship majors. We believe that these changes will be well-accepted by students and will lead to growing the major. The language around the application process (while not actually required) may have deterred some students from choosing this major. Further, the streamlining of coursework and elimination of the tracks will help to make the requirements of the major easier to understand, and thus more attractive to students. Effects on resources. Explain how your proposal would affect department and University resources, including faculty, equipment, space, technology, and library holdings. If proposing a new program, include a letter and/or email of support from the university libraries affirming that the library resource issues have been reviewed. Tell how you will staff additions to the program. If more advising will be needed, how will you provide for it? What will be the initial one-time costs and the ongoing base-funding costs for the proposed program? (Attach additional pages, as necessary.)There should not be an effect on departmental resources. If anything, these changes will make it easier to determine the best use of departmental entrepreneurship resources by lending a more predictable schedule to when entrepreneurship majors will need to take classes. While we are adding a new course, MGMT 4740: Entrepreneurial Strategy, we are removing MGMT 3340: Business Model Design as a required course and making it an elective, so the effect on faculty resources is neutral. List the learning outcomes for the revised or proposed major, minor, or concentration. The department will use these outcomes for future assessments of the program.The overall purpose of the Entrepreneurship Major is to provide students with the ability to understand how new business ideas can lead to realized new business ventures. Students will also learn how to apply entrepreneurial skills within existing businesses for the benefit of organizational innovation. Specifically, graduates with an Entrepreneurship Major will have the following knowledge, skills andabilities:The ability to discover, recognize, and/or create opportunities that lead to new businesses or an innovations within a business.The ability to assess market feasibility for new business ideas, to determine market size and potential demand for product/service ideas, to identify the needs of potential customers and to determine who the competition is, as well as how the product/service can secure a sustainable competitive advantage.The ability to construct a business model canvas, as well as a business plan.The ability to design and implement sales and marketing strategies appropriate to new, small, and growing firms.The skills to manage the human resources of new, small, and growing firms, including putting together a founding team, hiring employees, and developing talent.The understanding of financial concepts most relevant to new, small, and growing firms. Students will be able to read and draw practical insights from the financial statements of a venture, determine the amount of money an entrepreneur requires to successfully start and operate a venture, calculate the valuation of a venture, and evaluate the various sources of financing available to new, small, and growing firms.The knowledge of how to be resourceful and manage the limited resources in new, small, and growing firms. Describe how this change is a response to assessment outcomes that are part of a department or college assessment plan or informal assessment activities.The Entrepreneurship major has not yet determined a formal assessment by the Management Department because it has been a new, growing major. However, the proposed, more streamlined curriculum will allow for a straightforward formal assessment in the future because Entrepreneurship major students will take courses in a more streamlined sequence, allowing for student assessment in the first class in the major (MGMT 2140), and then again in the capstone course (MGMT 4740).(Undergraduate proposals only) Describe in detail how this change affects transfer articulation for Michigan community colleges. For new majors or minors, describe transfer guidelines to be developed with Michigan community colleges. For revisions to majors or minors, describe necessary revisions to Michigan community college guidelines. Department chairs should seek assistance from college advising directors or from the admissions office in completing this section.These changes may require some updates to previously agreed upon course transfers, but not significantly. The program is not too large and most upper-level courses are not transferrable. Community college students typically only transfer the intro class, MGMT 2140: Exploring Entrepreneurship, which is not affected by these curriculum changes. Please offer both “Current Catalog Language” and “Proposed Catalog Language” if there is to be a change in the catalog description for a given program. For the “current” language, please copy and paste relevant language from the most current catalog and for the “proposed” language, please share the exact proposed new catalog language. As possible, bold or otherwise note the key changes in the new proposed catalog language.Current Catalog Language: Entrepreneurship (ENTJ) (33 hours) The Entrepreneurship major provides students with a strong foundation in entrepreneurial concepts along with the flexibility to specialize in a secondary area based on academic tracks, or take courses to obtain a minor or another major. Because the resources required for this major are limited, there is an acceptance process for students seeking to pursue the Entrepreneurship degree. Upon acceptance into the Haworth College of Business, students requesting the Entrepreneurship Major will be conditionally designated as an Entrepreneurship major to facilitate registration for courses. Acceptance will only be confirmed when the student completes the application process, has completed the MGMT 2140 course, and is accepted into the program. Students who either do not complete the application process or who are not accepted into the program will be removed from any classes restricted to students in the Entrepreneurship major. Students must complete the application process for spring semester admission by December 1 and will be notified of their status no later than December 30. The application process for acceptance in fall semester must be completed by May 1 and students will be notified of their status no later than June 1. Students must begin the application process in the Haworth College of Business Office of Advising and Admissions, 2130 Schneider Hall. Students applying to the Entrepreneurship program must be eligible for and complete an application to the Haworth College of Business or already be accepted into the Haworth College of Business. Required Courses In addition to the curriculum requirements for all students pursuing the Bachelor of Business Administration Degree, Entrepreneurship majors must also complete 24 credit hours of the following: MGMT 2140 - Exploring Entrepreneurship Credits: 3 hours MGMT 3340 - Business Model Design Credits: 3 hours MKTG 3340 - Entrepreneurial Marketing Credits: 3 hours MKTG 3600 - Professional Selling Credits: 3 hours FIN 3350 - Small Business Finance Credits: 3 hoursFIN 3360 - Funding New and Growing Ventures Credits: 3 hours MGMT 4140 - Building the Business Credits: 3 hours Capstone CourseAnd one of the following:MGMT 3140 – Small Business Management. Credits: 3 hoursORMGMT 4340 – Family Business Management. Credits: 3 hoursOR MGMT 4380 – Entrepreneurship Practicum. Credits: 3 hoursElectivesStudents are given the flexibility to focus their course work in a specific area by taking 9 credit hours from one of the tracks outlined below, another major, or a minor. If students select to follow a track by taking electives, they must take all 9 credits within one track. Courses in a given track cannot be counted towards another major or minor. Select three additional courses (9 credit hours) from any of the following tracks: Entrepreneurship-focused Track MGMT 3140 - Small Business Management Credits: 3 hours MGMT 4340 - Family Business Management Credits: 3 hours CIS 4360 - Technology Entrepreneurship Credits: 3 hoursOR MGMT 4360 - Technology Entrepreneurship Credits: 3 hours LAW 4880 - Legal Aspects of Entrepreneurship Credits: 3 hoursNote:If students choose to take MGMT 3140 - Small Business Management or MGMT 4340 - Family Business Management, as an elective, they cannot count either one of the courses toward the Capstone course requirement for the major. Business Information Systems Track Students may take any three courses from one of the mini-tracks to develop their BIS specialty. If a student does not have a special interest in one of the mini-tracks in BIS, he or she may select any three courses listed in the BIS track. Thus, the BIS mini-tracks are provided to guide students based upon content themes in the BIS courses. Information Systems Mini-trackCIS 2600 - Business Application Programming Credits: 3 hours ORCIS 2610 - Business Mobile Programming Credits: 3 hoursORCIS 2800 - Internet Programming Credits: 3 hours And two of the following:CIS 3600 - Systems Analysis and Design Credits: 3 hours CIS 4600 - Business Database Applications Credits: 3 hours CIS 4990 - Enterprise Project Credits: 3 hours eBusiness Mini-TrackCIS 2610 - Business Mobile Programming Credits: 3 hours ORCIS 2800 - Internet Programming Credits: 3 hours And two of the following:CIS 3900 - Business Web Architecture Credits: 3 hoursCIS 4700 - Mobile Commerce Development Credits: 3 hours CIS 4900 - Electronic Commerce Development Credits: 3 hours CIS 4950 - eBusiness Technologies Credits: 3 hours Business Intelligence and Data Analytics Mini-TrackCIS 2640 - Applied Analytics Foundations Credits: 3 hours CIS 3620 - Practical Project Management Credits: 3 hours CIS 3640 - Business Analytics II Credits: 3 hoursCIS 4640 - Business Data Mining Credits: 3 hours Networking and Information Assurance Focus Mini-TrackCIS 2660 - Networking and Data Communications Credits: 3 hours CIS 3660 – Information Assurance and Compliance Credits: 3 hoursCIS 5550 – Topics in Computer Information Systems Credits: 3 hoursFinance TrackFIN 3300 - Real Estate Fundamentals Credits: 3 hoursFIN 3310 - Real Estate Finance Credits: 3 hoursFIN 3410 - eFinance Credits: 3 hoursFIN 3450 - Computer Applications in Finance Credits: 3 hours FIN 3600 - Risk and Insurance Credits: 3 hours FIN 3710 - Personal Financial Planning Credits: 3 hoursFIN 3720 - Estate Planning Credits: 3 hoursFIN 4120 - Global Financial Markets Credits: 3 hoursFIN 4140 - Management of Financial Institutions Credits: 3 hours FIN 4250 - Short Term Financial Management Credits: 3 hours FIN 4320 - Real Estate Investments Credits: 3 hours FIN 4330 - Real Estate Appraisal Credits: 3 hours FIN 4370 - Real Estate Management Credits: 3 hours Management TrackMGMT 3010 - Project Management Credits: 3 hoursMGMT 3500 - Managing Diversity in OrganizationsMGMT 2520 - Human Resource Management Credits: 3 hours MGMT 4020 - Leadership in Business Organizations Credits: 3 hours MGMT 4040 - Business and Society Credits: 3 hoursMGMT 4100 - Multinational Management Credits: 3 hoursMGMT 4540 - Employment Relations Credits: 3 hoursMGMT 4650 - Managing for Quality Credits: 3 hours Marketing TrackMKTG 2900 - Introduction to Food and CPG Industries Credits: 3 hours MKTG 3710 - Marketing Research Credits: 3 hoursMKTG 3730 - Digital and Social Media Marketing Credits: 3 hours MKTG 3740 - Advertising and Promotion Credits: 3 hours MKTG 3760 - Sales Management Credits: 3 hours MKTG 3770 - Sales Promotion Credits: 3 hours MKTG 3800 - Sport Marketing Credits: 3 hours MKTG 4750 - International Marketing Credits: 3 hours MKTG 4770 - Consumer Behavior Credits: 3 hours MKTG 4860 - Marketing Strategy Credits: 3 hours OR Instead of the elective tracks, students may choose to earn a minor or a second major in the following areas if offered and available: accounting, business analytics, computer information systems, finance, food and consumer package goods marketing, foreign language, international business, management, marketing, or sales and business marketing. Additional Information: Creativity and innovation is a vital part of entrepreneurship in regards to discovering opportunities, being resourceful, and creating competitive advantage for both new and established firms. There is no one course in the curriculum that focuses on creativity and innovation. Rather, creativity and innovation activities and topics are integrated into the curriculum of the courses throughout the entrepreneurship program. Students take two courses of accounting as part of the general requirment for the Bachelor of Business Administration: ACTY 2100 - Principles of Accounting I and ACTY 2110 - Principles of Accounting II. Students are expected to understand accounting principles as part of the finance courses that are in the curriculum. Thus, the two principles of accounting courses will be necessary for students in the Entrepreneurship major. If students want to learn more about finance, accounting, and tax issues, they are advised to pursue a major or a minor in accounting or finance to go along with their Entrepreneurship major. An information sheet for how to obtain an Accounting minor with an Entrepreneurship major is available. It is encouraged that students are familiar with computer technology, as computers are a necessity in today's business. Courses can be taken in the BIS department to improve one's knowledge of computer technology as it relates to business. As part of the globally engaged theme at WMU, entrepreneurship students are encouraged to look for and take advantage of global opportunities through study abroad programs. In addition, instructors in the entrepreneurship program have the possibility of integrating a global business activity in their courses by working with entrepreneurship around the world and/or with partner universities in other countries (e.g., Hogeschool Utrecht University - The Netherlands, University of Passau - Germany, Swinburne University - Australia). Proposed Catalog Language: Entrepreneurship (ENTJ) (24 hours) The Entrepreneurship major provides students with a strong foundation in entrepreneurial concepts along with the flexibility to specialize in a secondary area based on completion of a minor, co-major or a second major. Required Courses In addition to the curriculum requirements for all students pursuing the Bachelor of Business Administration Degree, Entrepreneurship majors must also complete 24 credit hours of the following: MGMT 2140 – Exploring Entrepreneurship Credits: 3 hours MGMT 3350 – Building the Entrepreneurial Business Credits: 3 hoursMGMT 4350 – Growing the Entrepreneurial Business Credits: 3 hoursMKTG 3600 – Professional Selling Credits: 3 hours FIN 3350 – Small Business Finance Credits: 3 hoursCapstone CourseMGMT 4740 – Entrepreneurial Strategy: 3 hoursElectivesStudents may select 2 electives from the courses listed below. Electives cannot double-count toward the required minor, co-major or second major.Select one course (3 credit hours) from any of the following: MGMT 3340 - Business Model Design Credits: 3 hours MGMT 4646 – TrekNext: Entrepreneurship and Innovation Field Study Credits: 3 hoursMGMT 4360 - Technology Entrepreneurship Credits: 3 hours LAW 4880 - Legal Aspects of Entrepreneurship Credits: 3 hoursMKTG 3340 - Entrepreneurial Marketing Credits: 3 hoursMKTG 3730 – Digital and Social Media Marketing Credits: 3 hoursMGMT 4380 – Entrepreneurship Practicum Credits: 3 hoursFIN 3360 – Funding New and Growing Ventures Credits: 3 hoursMGMT 3500 - Managing Diversity in OrganizationsMGMT 2520 - Human Resource Management Credits: 3 hours MGMT 4040 - Business and Society Credits: 3 hoursMGMT 4100 - Multinational Management Credits: 3 hoursMGMT 4540 - Employment Relations Credits: 3 hoursMGMT 4650 - Managing for Quality Credits: 3 hours BUS 3960 – Study Abroad Seminar Credits 1-6 hoursMGMT 3010 - Project Management Credits: 6 hoursMGMT 4020 – Leadership in Business Organizations Credits: 3 hours (Only for Leadership and Business Strategy major or minor)In addition to the required and elective classes above, Entrepreneurship majors must complete a minor, co-major or a second major in their desired area of specialization. Additional Information: As part of the globally engaged strategic goal of the Haworth College of Business, entrepreneurship students are encouraged to look for and take advantage of opportunities through domestic travel and study abroad programs. ................
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