The State of Fashion 2019 - McKinsey & Company

The State of Fashion 2019

The State of Fashion 2019

2

The State of Fashion 2019

The State of Fashion 2019

Contents

Executive Summary

Global Economy

Consumer Shifts

Executive Summary

Industry Outlook

Global Economy

Trend 1: Caution Ahead Executive Interview: Joann Cheng Trend 2: Indian Ascent Executive Interview: Darshan Mehta Trend 3: Trade 2.0 Global Value Chains in Apparel: The New China Effect

Consumer Shifts

Trend 4: End of Ownership Executive Interview: Jennifer Hyman Trend 5: Getting Woke Executive Interview: C?dric Charbit Trend 6: Now or Never Executive Interview: Jeff Gennette Digital Innovation Made Simple Trend 7: Radical Transparency Dealing with the Trust Deficit

Fashion System

Trend 8: Self-Disrupt The Explosion of Small Trend 9: Digital Landgrab Executive Interview: Nick Beighton Trend 10: On Demand Is Apparel Manufacturing Coming Home?

McKinsey Global Fashion Index

Glossary End Notes and Detailed Infographics

10

12

18--37

19 22 24 28 31 34

38--69

39 42 45 48 51 54 58 60 62

70--91

71 74 77 80 83 86

92--99

100 102

Fashion System

MGFI

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