Advanced Technologies at Toyota - US EPA
Advanced Technologies at Toyota
Clean Air Act Advisory Committee
September 18, 2008 Tom Stricker
Toyota Motor North America
Topics
? Market Overview and Factors ? Deploying New Technology ? Hybrid ? Plug-In Hybrid ? Fuel Cell ? Conclusions
US Industry January-July Sales
THOUSANDS
10000
9500
9554.5
9000 8500
-11% DSR
8547.7
8000
2007
2008
0
2008
'07/'08 Volume Decrease: 1,006,734 Units
Source: July Industry Report, (combined sales, include Hawaii)
New Vehicle Segment Shifts
July CYTD Sales versus Year Ago
% DSR Chg
Industry Total Lt Truck Total Psgr Car
Entry Subcompact Standard Mid
Small SUV Van
Small PU Mid SUV
FSPU Premium Mid
Large SUV Sports Coupe
Near Luxury
-11% -19.5%
-2.2%
-17.7% -17.9% -24.6% -25.3% -27.2% -30.7% -25.7%
-1.7% -4%
-7.6%
5.1%
33.7%
Short-Term Factors
450 400 350 300 250 200 150 100 50
0 Jan-0A3pr-03Jul-0O3 ct-0J3an-0A4pr-04Jul-0O4 ct-0J4an-0A5pr-05Jul-0O5 ct-0J5an-0A6pr-06Jul-0O6 ct-0J6an-0A7pr-07Jul-0O7 ct-0J7an-0A8pr-08Jul-08
CPG
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