Assessment Details



Assessment DetailsAssessment consists a 3,000-word essay, followed by references and any appendix (references and appendix are out of word count).The main task of the essay is the critical analysis of the CSR approaches and potential social enterprise alternatives to them, together with the practical application of at least one ethical theory. you are expected to choose one TNC (note: it has to be a TNC and not a small local company as you need to assess differences of corporate functioning across countries) from Pharmaceutical company. You will need to perform the critical analysis of CSR approaches used by your chosen company in your essay where building on individual TNC and ethical issues/CSR approach , you will need to assess pros and cons of the social enterprise as an alternative to the needs of stakeholders and as a response to the issues identified in your studied TNCs/sector with application of at least one ethical theory. You are expected, using a rich set of sources and applying the most appropriate theoretical frameworks and concepts, to critically analyse and discuss the following aspects:- the CSR issues associated with the company of your choice; - the variation in the CSR issues and approach your chosen company uses in different countries, especially considering the specificities of the activities in emerging markets associated with the selected company/sector;- the most relevant stakeholders in your chosen TNC-related case (local, national, and/or global)- a) the CSR strategies and b) alternative social enterprise forms that can be used to tackle ethical issue(s) identified with your selected company and some examples from your group member companies for comparison e.g. low wages and use processed meats vs living wage and use of sustainable unprocessed meats; recommendations/plan for a social enterprise alternative with pros and cons of it as an option identified.Essay – recommended structure SectionContentIndicative Word countIntro: Company presentation and justification of selectionIntroduce the company you selected as a case study. Clearly justify your choice, using both theoretical and empirical/evidenced arguments. 500 wordsTheoretical analysis of the main stakeholders, presentation of the CSR strategy issues faced and approach to CSR across different countries/regionsIntroduce the main stakeholders for the company. Describe their claims and analyse their importance and nature using consolidated theories and relevant empirical data. This section is where you are expected to apply one – maximum two - ethical theories. CSR is a concept that is time and place specific. How does the company you selected adapt its CSR strategy to different countries? Does the company apply the same ethical principles anywhere it functions? Why/Why not? Is this effective? What are the ethical implications of the companies (un)differentiated approach (use theory/-ies here too)? 1500 wordsCritical assessment on the CSR strategy of the companyCritically assess the CSR strategy of the firm you selected. Do you think the company is addressing its responsibilities? Why? How would you assess the effectiveness of the CSR strategy? What social enterprise initiatives could be used by your chosen or proposed new company?500 wordsRecommendation for future changes; assessment of a social enterprise optionAssess pros and cons of social enterprise alternatives. Which area of further development can you identify? Considering other relevant examples, can you suggest any other action? Learning from the SCR issues, what lessons can be learned for an ethical, social enterprise? Does it hold answers to the problems that you have identified? 500 wordsReferences According to Harvard formatOut of word countAppendices if relevantOut of word count ................
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