Product Development Guide



Product Development Guide

PDG (v1.1)

6 inches Sync / Charge cable for iPhone 5/iPAD4/iPAD Mini

Lightning Cable (SIAD910LGNCB)

|Reviewed by | | |Signature |Date: |

|PDM |Rayson Siu | | | |

|Reviewed by | | |Signature |Date: |

|Sr. Manager, Engineering|KC Chow | | | |

|Reviewed by |Jennifer Leung | |Signature |Date: |

| | | | | |

|Sr. Product Development | | | | |

|Director | | | | |

|Reviewed by | | |Signature |Date: |

|Sr. Operation Director |Sunny Kim | | | |

|Reviewed by | | |Signature |Date: |

|CFO |Kevin Lim | | | |

|Reviewed by | | |Signature |Date: |

|EVP |Dena Kim | | | |

|Reviewed by | | |Signature |Date: |

|CEO |Justin Kim | | | |

Table of contents

1. Introduction

2. Project Background and Objectives

3. Product

Product Image / Features / Specifications / User interface and Operation

Benchmarking – market position

4. Product positioning

Line up optimization / New item price strategy

5. Product requirements and functionality

. Target consumer / Voice of consumer

. Expectations and requirements

6. Quantity and schedule

7. Production

Package

What is included

8. Legal information

Credit notices

Licenses, certifications, safety markings

9. Cost analysis

1. Introduction

| | |

Project Team

| |Company |

| |Title |

| |Response |

| |Name |

| | |

| |iluv |

| |Product Managing |

| |p |

| |Rayson Siu |

| | |

| |iluv |

| |Product Managing |

| |s |

| |Jecy Lin |

| | |

| |iluv |

| |Product Planning |

| |p |

| |Jennifer Leung |

| | |

| |iluv |

| |Product Planning |

| |s |

| |Rayson Siu |

| | |

| |iluv |

| |Marketing / TM |

| |p |

| |Jason Park |

| | |

| |iluv |

| |Marketing / TM |

| |s |

| |- |

| | |

| |iluv |

| |Industrial Design |

| |p |

| |- |

| | |

| |iluv |

| |Industrial Design |

| |s |

| |- |

| | |

| |iluv |

| |Package Design |

| |p |

| |- |

| | |

| |iluv |

| |Package Design |

| |s |

| |- |

| | |

| |iluv |

| |Technical Support |

| |p |

| |KC Chow |

| | |

| |iluv |

| |Technical Support |

| |s |

| |- |

| | |

| |iluv |

| |Procurement at HQ |

| |p |

| |John Suh |

| | |

| |iluv |

| |Procurement at HQ |

| |s |

| |Sunmi Oh |

| | |

| |iluv |

| |QE/QC |

| |p |

| |YH Pang |

| | |

| |iluv |

| |QE/QC |

| |s |

| |Sunway Liu |

| | |

| |supplier |

| |Product Managing |

| |p |

| |Carolyn |

| | |

| |supplier |

| |Sales and Marketing |

| |p |

| |Julie |

| | |

| |supplier |

| |Technical engineering |

| |p |

| |Mr.Chen |

| | |

| |supplier |

| |Top Management |

| |p |

| |Wells |

| | |

Version info

| |Version# |

| |Date |

| |Note |

| |User |

| | |

| |v1.0 |

| |2013-04-24 |

| |Initial draft |

| |Jecy |

| | |

| |V1.1 |

| |2013-04-24 |

| |Official PDG |

| |Jecy |

| | |

2. Project Background and Objectives

To create an accessory model for Multi Charger – x iAD910. It is a 6 inches cable sync/charge cable for Apple product with lightning connector.

3. Product

| |New 6 inches Lightning cable. |

| |[pic] |

3.1. Features

1) Mini sync/ charge cable for iPhone5.

2) Durable connector design.

3) 6 inch straight cable .

3.2. Specifications

1) 1 Male 16pin connector.

2) 1 USA-A male connector.

3) Cable type : round straight.

4) Cable OD :3.2mm

5) Cable jacket:PVC

6) Cable length : 6 inch (15cm) (defined from cable SR to SR; connector shell is not included).

7) Cable color : black

8) Inner mold with outer shell design.

9) Cable structure diagram.

[pic]

3.3. User Interface

| |Male 16 pins connector. |

| |Male USB-A connector. |

| | |

3.4. Operation

1. Connect to lightning connector device.

3.5. Benchmarking

N / A

3.6. Version / Color / Category

Color Option: BLK

PLM Category : Cable

PLM Sub Category : Cable – Apple.

4. Product positioning

4-1. Line up optimization

N/A

4-2. New item price strategy

N/A

5. Product Requirements and Functionality

5.1. Target consumer

For iluv multiple charger iAD910 accessory option.

5.2. Voice of consumer

Mini size extra cable for lightning device.

5.3. Requirements and expectations

1. Meet all QC standards as defined by the testing plan.

2. Golden sample must be approved before MP can start

6. Quantity and Schedule

6.1. PO Quantity

|Model | |

|Total Est. PO Quantity(Annual) | |

|Initial EST PO Quantity | |

|Introduction timing | |

| | |

|SIAD910PINCB | |

| 200 | |

|50 | |

| Q2 2013 | |

| | |

6.2. Schedule

| |Name |

| |Event |

| |End Date |

| |Done |

| | |

| |OEM |

| |Project Start |

| |2013/4/24 |

| |True |

| | |

| |OEM |

| |Information Share (PDG/Research) |

| |2013/4/24 |

| |True |

| | |

| |OEM |

| |Finalize ID Data |

| |2013/4/24 |

| |True |

| | |

| |OEM |

| |Finalize Package Structure |

| |2013/4/24 |

| |True |

| | |

| |OEM |

| |Offer Sheet Ready |

| |2013/4/24 |

| |True |

| | |

| |OEM |

| |Official PDG Release |

| |2013/4/24 |

| |True |

| | |

| |OEM |

| |Project Kick Off |

| |2013/4/24 |

| |True |

| | |

| |OEM |

| |Initial PO Release |

| |2013/4/23 |

| |True |

| | |

| |OEM |

| |Tooling T1(EV1) Sample |

| |2013/5/3 |

| |False |

| | |

| |OEM |

| |EV2 Sample |

| |2013/5/10 |

| |False |

| | |

| |OEM |

| |QSG Artwork |

| |NA |

| |True |

| | |

| |OEM |

| |Package Artwork |

| |NA |

| |True |

| | |

| |OEM |

| |PP Sample |

| |2013/05/10 |

| |False |

| | |

| |OEM |

| |MP Start |

| |2013/05/26 |

| |False |

| | |

| |OEM |

| |ETD Shipment (1st) |

| |2013/05/29 |

| |False |

| | |

6.3. Key Material Leadtime

|Material |Leadtime |

|Lightning connector |6-8 weeks |

7. Production

Vendor must fully follow iLuv Manufacturing guidebook, QC testing standard and all related guidelines.

7.1. Package

We need a cost estimation for the below package option:

- mail box

    - Paper material: B3B corrugated paper

- Paper finish: Matte

- bubble bag

- Circular stickers to seal package

- UPC and UCC label

Mail box

Vendor must fully follow iLuv Manufacturing guidebook for labeling system, inner carton and master carton.

7.2. What is included - TBA

NA.

8. Legal information

8.1. Credit notices

| |iLuv trademark |

| |iPad trademark |

8.2. Licenses, certifications, safety markings

| | |

| |Certifications: MFI (Lightning version), CE, FCC. |

| |Safety Markings: N / A |

9. Cost Analysis

Target Price/Cost:MSRP: $149.99,Cost: $68.2

Product Investment summary

|Tooling investment |  |

| Description |Amount |

| NA |0 |

|License/Certifications |  |

| Description |Amount |

|MFI (new Apple requirement) |$550 |

|Electronics BOM |　 |　 |　 |　 |

|Materials |Remarks |SIAD910LGNCB 04/19 |

| | |Unit Cost |ea |Cost |

|Apple lightning connector |16 pin |5.410 |1 |$5.41 |

| | |　 |　 |$5.41 |

| | | | | |

|Mechanical BOM |　 |　 |　 |　 |

|Materials |Remarks |SIAD910LGNCB 04/19 |

| | |Unit Cost |ea |Cost |

|Straight Raw Cable,6inch |6 inch,OD 3.2mm,Black PVC 68A |$0.06 |1 |$0.06 |

|USB A |nickel plated |0.070 |1 |$0.07 |

|Shielding shell for lightning connector |nickel plated |0.050 |1 |$0.05 |

|ABS,Matt finishing,black | (same as iCB261) |0.06 |2 |$0.12 |

| | |　 |　 |$0.30 |

| | | | | |

|Package BOM |　 |　 |　 |　 |

|Materials |Remarks |SIAD910LGNCB 04/19 |

| | |Unit Cost |ea |Cost 1-3K |

|Mail Paper Box |popular mail box,10 piece/box |$0.015 |1 |$0.015 |

|Air PE bag |Bubble Bag |$0.020 |1 |$0.020 |

|label |UPC/UCC for MC |$0.010 |1 |$0.010 |

|Master carton |20 piece mail box /MC |$0.020 |1 |$0.020 |

|外卡通箱 | | | | |

| | |$0.07 |

|Manufacturing BOM |　 |　 |　 |　 |

|　 |　 |SIAD910LGNCB 04/19 |

|　 |　 |Unit Cost |ea |Cost |

|Manufacturing Cost |　 |$0.900 |1 |$0.90 |

|Others Cost |　 |$0.020 |1 |$0.02 |

|Shipment Cost |　 |$0.050 |1 |$0.05 |

|Profit |5% |　 |　 |$0.07 |

|Total vendor cost |　 |　 |　 |　 |

| | |$1.04 |

|Sub-Total: |Each piece |　 |$6.82 |

|Total: |10 piece/box |　 |$68.20 |

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