Chapter 9—Product Concepts
In this example, the puzzle book is an example of a(n) _____ product. a. specialty b. convenience c. business d. shopping e. unsought ANS: B. Convenience products are usually relatively inexpensive items that receive little shopping effort. An item bought on an impulse like the puzzle book is an example. PTS: 1 REF: 132 OBJ: 09-2 TYPE: App ................
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