Collection of Meeting Minutes - Leeds School of Business



Natural Meeting 11.16.09Surveys40 persons with the minimum approval that we have receivedcapitalize on the options we already have built with leads that Chris has created (see attached email)Already have teachers who are willing to administer survey (JESSE AND SARA)just their classrooms Contact Names with SchoolsDenver Academy - AmyNiwot - KatieGolden – TeresaCherry Creek District Approval Finishhold on submission until Chris is finished with his Boulder Districtsent out alreadyClub Contact Information Ryan wants Ray and Brian to go into the Jeffco School Districts instead of calling and emailing since we are not receiving a responseWants to do a mad dash with every single lead we have?What Ryan Needs: some statistical data that shows what programs to develop develop programs by January 11th, 400 surveys Defense – did not guarantee the access to the schools – stated that “that was what Hitachi gave not what Natural gave out”Ryancreate specific discount options5 -7 day tripsteam aspectinitial bondingIDEA: philanthropic to work with big groups to generate revenues for themselvesreduced trips = more people on the trip reduced trips + 10% revenue goes back the schoolif clubs are interested then pass them onto Ryan reach out to them after winter breakTalked about building some qualitative research based off one on one interviews with the student clubsTwo main objectives are outlined as follows:obtain quantitative and qualitative data based off a number of surveys administered to high school students in some form or fashioncreate strong leads with the student clubs identifiedNATURAL MEETING 10.26.09High school student clubs9 have relevant Natural Clubs4 do notAttempt 5 large clubsrelated to Naturalmake sure the profit from the trip is worth it (larger than 15 members)Active Consent Formwhat spin are we putting on itRyan: Cherry Creek made good headwayCOLT program – Chris contactedtrying to make an 8 person trip job as students to do this and we work for naturalanother team will continue with this next semesternote the relationship with COLT programstill working on the active consent formGreen Mountain and Golden fall under JEFFCObut Shelly doesn’t know about GoldenWhat do we want to do with the leads that Chris said?Green Mountain we have approvalGolden – leave to Ryan and Natural for Professional Development FREE TRIP OFFER5 out of 280 to fill out the survey at Mullen High School (1% conversion)do we have to write all this out (weblink is really long), way to spend the money on it Friday target – Saturday danceSolution: we only target classes that have computer accessconcern is that classrooms won’t have computersSurvey RevisionRISK: HS Students are not very responsiveISSUE: high growth period with low capital2k for skiing ad or 2k for surveys ???400 surveys out not sure if they have been collected yet GMAIL – survey is new2page pdf for survey (front and back) – 1 piece of paperSTUDENT CLUBScontact list be complied – Kevin want us to create the relationshipChris with COLT4 other clubs with over more than 50 participantsin richer demographicsCherry CreekLead Outreach – trips have 15 membersResolution1 page front and back the new surveyCopy ExpertsNatural Account 500 to start withWaiting for final approval from JEFFCOObjectiveshave an active consent form completedfinal list of clubscreate outreach templatecalling on the phonefinal approval from Shelly ShayBy Friday start setting up meetings within JEFFCOfollow up with Leadslet Ryan know what we are going to do with themfollow up or allow Ryan toNO MARKETING Natural Meeting 10.19.09Purpose of the Project:The purpose of this project is to develop new guided trip offerings for Natural Fitness Guided Adventures based on the administration of a quantitative survey and then develop a marketing plan to sign up high school students for these new guided trip offerings.Current Findings:30% of surveys result in useful contact information from Fairview High Schoolgiven to track teamJeffco school District allowed passive consent = no contact informationwe do not have resources and time to gain active consent based on project timelinemust get active consent back before send link outcannot distribute electronicallyFacilities Management and CHSAAPer Conversation with Gabe CHSAA will not approve of tabling/surveying onsiteMullenabsolutely no contact informationactive consent not an optionmust finalize survey school is becoming hesitantRepresentation:We must represent ourselves as a University of Colorado at Boulder CBI Student Team gathering research information for Natural based off of Hitachi Mentoring Session and conversation Jim MarlattFERPA Privacy Act has two types of information: directory and non-directorycontact information falls in the category of directory informationHigh school students are underage therefore active parental consent is required to gather informationper conversation with Jim Marlatt this is out of scope with our project and would constitute an entirely new project Email Marketing Research:At Leeds School of Business there is only 15% active reading of email announcements/advertisingvery active student bodyEmail marketing – A clear Failure – Wall Street Journal Articlelaw prohibits 200 emails per hour – otherwise jail timeMailer Mailer LLCOpen Rates – 12.42% (54 out of 500 people open)of 54 only 2 people (3%) actually information within the emailClassified as other businessthe highest open rate percentage is 30%about 15 people will clickWhere we are:What does Natural Want:#1 – to get a list of contact students to send emails toDiscussion#2- Develop a marketing campaign to hit high school studentsDiscussionDiscussion on Past Strategies employed by Natural to gain other customerscorporate With Current Surveys:based off of results from surveys administered at Fairview and Mullen (potentially) we can create a good idea of the 3 types/styles of trips that High school students would want to participate inPer Discussion with Hitachiscope creepinitial goal administer surveys to create an email marketing campaign for 3 of the most popular trips turning into gathering contact information to Administer survey to 5 high schools that already had approval for on-site surveyingturned into gaining access to districts and then individual schoolscurrently only have access to Mullen, Chatfield and Fairview High School clarification of objectivesclient expectationsTeam Roles:administer surveysinput surveys create marketing message to put in email templates designed by NaturalAlternatives: Marketing Plan #1 – email/contact informationbrainstorm ideas to gain access to contact information off of school property /eventsmarketing research/demographic researchcan set/design a system to consistently gather information but Natural would actually have to administerHitachi Mentoring SessionSpring Smear 2010 – held in Aprilannual inter high school climbing schoolTarget specific student groupsCherry Creek – COLT at high schools Fairview – Outdoor ClubBoulder – Outdoor and Environmental Club Develop Mass Marketing Campaign Towards High School StudentsGoal: bring customers to client through websiteFacebookadvertise to HS students within a given geographic areaTwitter/MySpaceYouTubeaction adventure videoLaunch Party Expo styleBring in Full CycleFlyers/Brochuresflyersadvertise eventadvertise tripscars around sport storeslocal neighborhoodsPartnershipsChambers of CommerceLocal ShopsFull Cycle 2 storesBoulder & Fort CollinsLocal NewspapersDaily Camera32% are high school Notes for Meeting/Decision:Experience avid Adventure:happy with 25% rate400 friends in one month push - not hitting target marketStudent Clubs Accesslow cost-flyer/papering of aspects-cyclical -sponsorship -10% discount if part of this club17-18 year old high school students of 2009maintain a level of continuity as people graduate from high schoolMarketing focus – away from email marketing plan to other means Master Plan: pilot program of running it into curriculum at schoolsFacebook: management and time… moneyVideo: last took a lot of man hours and a significant amount of moneywhere can we put it to get the response we wanttime versus conversion ratioSCOPE: 6 weeks left on our project get backing of schools to support Naturalresources necessary for marketing information Deliverables:take out active consent – create a blurb with a link to fill it our onlineMullen and Jeffco – distributed my Next Monday a few thousand (1-2)clear that with the schoolssend to survey monkey and preference is for Naturalafter school programgeared towards clubs/after school activitiespass out pieces of paper with infowin a free tripgive away candypitch to individual classroomsPursue Jeffco without the active consentBoulder/Cherry Creek with active consentfill out access formstudent brings back to schoolCBI team picks up and then email it outNot cost effective to put out a paper survey without gathering contact informationOther Ideas:health awareness week50 minute pitch to Deer Creek Middle SchoolSpring SmearMinutes 9.28.092pm Leeds School of BusinessAttendees: All AttendedAgenda: Last week status report – Contact results, During Meeting- Edit class deliverable due next on weds including: risk assessment, stakeholder analysis, roles and responsibilities, seven slide solution, and project plan. Updated packet info with scanned pdf of jims letter Email Ryan Open items list, Emailed Hitachi Discussed with Ryan a better weekly meeting time so that the client can participateFor Next Week: Contact Private Schools, Meeting time and location to change next week 5-7pm Natural WarehouseMinutes 9.21.092pm Leeds School of BusinessAttendees: All AttendedAgenda: Last week status report – Applications, contact Info, packet infoDuring Meeting- Allocate work for class deliverable due next week: (Brain= Seven Slide, Ray and Jesse- Project Plan, Sara- Stakeholder analysis and Assumptions, Kevin- Roles, Research Risk analysis)- Divide contacting high schools- Emailed Ryan Open items list, Emailed HitachiFor Next Week: Individual Parts completed, Contact Private Schools ................
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