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CUFIND201A

Develop and apply Creative Arts Industry Knowledge

Table of Contents

CUFIND201A 2

Develop and apply Creative Arts Industry Knowledge 2

What you will be expected to know: 4

Develop and Apply Creative Arts Industry Knowledge 5

Types of jobs in Creative Media 5

The Entertainment Industry 7

Types of live entertainment: 7

Music industry: 7

Exhibition entertainment: 7

Mass Media Industry 7

Industry sectors and their products and services 8

Animation 8

Types of Animation 9

Computer Games 10

Corporate & Commercial 11

Facilities 12

Film 13

Classic Australian Films 14

Interactive Media 15

Types of jobs: 15

Photo Imaging 16

Types of Jobs: 16

Publishing 16

Types of jobs: 16

Radio 17

Types of jobs: 17

Television 17

Types of jobs 17

Career opportunities & pathways 18

Relationship with other creative arts industry sectors 20

Codes of conduct & ethics 20

Employer bodies and professional associations 21

Employment conditions & contracts 22

Roles & responsibilities 22

Freelance work 22

Unions 23

Industrial relations issues 24

Distribution channels for products & services 24

Key contacts and support networks 26

Specific features of local and regional industry sectors - including their relationship with the local community 28

New technology: 30

Advances in any type of equipment or technology used within the industry 31

Imaging 31

The Internet (Web Design) 31

Gaming 31

Journalism 31

Animation 31

Likely effects of new technology on current work practices 31

Sources of technical advice and support 32

Laws and regulations: 33

Current issues: 34

What’s going on in Australia? 34

Gaming 34

Journalism 34

Web Design 35

Animation 35

Changing nature of the marketplace, including marketing and production of products and services 36

Cultural protocols 37

Importing or exporting issues 38

Taxation 38

Assessment: 39

What you will be expected to know:

This unit focuses on the general information required to work in the creative arts industry. This includes industry structures, operations, employment obligations and opportunities, the impact of new technology and the identification of laws and regulations.

|Element |Performance Criteria |

|1. |Source and apply industry information |1.1 |Seek information on the structure and operation of the |

| | | |creative arts industries using appropriate sources. |

| | |1.2 |Seek information on employment obligations and |

| | | |opportunities with the creative arts industries using |

| | | |appropriate sources |

| | |1.3 |Seek information on new technology affecting the |

| | | |creative arts industries using appropriate sources |

| | |1.4 |Comply with copyright requirements when accessing |

| | | |information. |

| | |1.5 |Apply information in day-to-day work activities to |

| | | |enhance quality of work performance |

|2. |Identify industry laws and regulations |2.1 |Seek information on laws and regulations affecting the |

| | | |creative arts industries using appropriate sources. |

| | |2.2 |Identify implications of breaching laws and regulations|

| | | |affecting the creative arts industries. |

| | |2.3 |Apply information to ensure laws and regulations are |

| | | |not breached in day-to-day work activities |

|3. |Update and maintain industry knowledge |3.1 |Identify and use a range of opportunities to update |

| | | |knowledge of the creative arts industries |

| | |3.2 |Identify current issues of concern to the creative arts|

| | | |industries |

| | |3.3 |Share updated knowledge with colleagues. |

| | |3.4 |Establish and maintain effective contacts in the |

| | | |creative arts industries |

Develop and Apply Creative Arts Industry Knowledge

What does the Creative Arts Industry involve? Who gets involved with it, why and where can it lead? There are many types of industries involved in the Creative Arts. You might think painting, sculpture, TV, radio, movies. Each of these industries employs people with a wide range of experience in different fields.

Not everyone who works within the industry is known to the public; famous actors and actresses have many people working behind them to ensure that everything goes according to schedule. Make-up artists, costumers, jewellery designers, photographers, sound creators.

The Creative Arts industry is not just limited to TV, Radio and film; it also covers music, painting, sculpture, dance, theatre, computer games and lots more.

Types of jobs in Creative Media

There are many types of jobs in the Creative Arts Industries, and many of the skills needed for these jobs can also cross over into other areas or even other industries.

Jobs in the Creative Media field;

• Advertising - Account Management

• Advertising - Creative Services

• Design / Graphics

• Event Management

• Journalism and Copywriting

• Management

• Media Booking and Traffic

• Museum and Arts

• Performance

• Photography

• Promotions

• Publishing

• Sales

• TV, Film and Radio

• Other Media, Advertising, Arts and Entertainment jobs

The average person in the Media, Advertising, Arts and Entertainment industry earns $80,611

|Activity 1 |

|Navigate to .au and source what jobs are available in the Creative Arts Industry today. Select one job and research what the |

|requirements are for that position. |

|Do you need any special qualification or training? |

|No, it’s train on the job |

| |

| |

| |

|How many years of “on the job” experience do you need? |

|None, just a good eye for photography |

| |

| |

| |

|Where is the position located? (Australia, UK, America?) |

|Australia |

| |

| |

|What would be your duties? |

|pre wedding and wedding photography and other amazing projects such as editorial shoots, Mercedes Benz Fashion Week |

| |

| |

| |

|Who would you be working for? (is it a well known company?) |

|Lebond photography |

| |

|Not well known |

| |

| |

|How much would you get paid for doing the job? |

|Prices vary |

| |

|Do you think you would like this type of work? |

|Yes, I enjoy photography |

| |

| |

The Entertainment Industry

The Entertainment industry has a large number of sub industries that include live entertainment, the music industry, and exhibition entertainment.

Types of live entertainment:

• Circus

• Musical theatre

• Performance art

• Comedy

• Sports

• Concerts

Music industry:

• Composers and songwriters

• Singers and musicians

• Orchestras

• Concert hall

Exhibition entertainment:

• Amusement park

• Funfairs

• Themed retail

• Trade show

Mass Media Industry

• Film

o Film studios

o Movie theatres / cinemas

o Film Music

• Broadcasting

o Television

o Radio

• Music Industry

o Film Music

• Theme parks

• Discotheques

• New media

o Web television

• Fashion Industry

Game Designers, Museums, Libraries and those that work in Visual Arts, Craft and Design also come under the banner of Creative Arts.

Industry sectors and their products and services

With several options within the Creative Media field, most would specialise in one particular area, with each sub area having their own experts.

Skillset which is a company based in the UK have some great information on their website for the Creative Media and subdivides the Creative Media Industries into ten sectors:

• Animation

• Computer games

• Facilities (which includes post production, studio and equipment hire, special physical effects, outside broadcast, processing laboratories, transmission, manufacture of AV equipment and other services for film and TV)

• Film

• Interactive media

• Other content creation (pop promos, corporate and commercials production)

• Photo imaging

• Publishing (books, journals, magazines, newspapers, directories and databases, news agencies, and electronic information services)

• Radio

• Television

This information is drawn directly from the Skillset Website and some of the information relates to the UK alone.

Animation

The animation industry includes major motion pictures such as Shrek, smaller films such as Wallace & Grommit, as well as short films, presentations and websites.

Types of jobs available

• Acquisition / Development

• Administration

• Animation

• Animatronics/Robotics

• Consulting

• Distribution

• Education / Training

• Editing / Manufactoring

• Games Creation

• Hardware Development/Support

• Human Resources / Recruitment

• Legal / Accounting

• Licensing / Merchandising

• Live Action

• Makeup

• Management

• Models/Miniatures

• Multi-Media

• PR / Advertising Services

• Special Effects

• Visual Effects

Types of Animation

|[pic] |[pic] |[pic] |

|Toy Story - Computer Graphics |Shaun the Sheep - Modelling |Medical using flash action scripts and imported images |

Computer Games

The computer Games industry includes work for major companies such as Xbox, Microsoft & EA Games. It is a multi-national industry that has been continuously progressing since the mid 1990’s. More information about the games industry is available on and you can register for a free account.

Types of jobs available

• Artists

• Audio / Music

• Community Management

• Games / Level Design

• Finance

• Marketing

• Media

• Programmers

• Public Relations

• Quality Assurance

• Recruitment

• Retail

• Sales

• Technical Support

|[pic] |[pic] |[pic] |

|Grand Theft Auto |AION |Guild Wars |

|[pic] |[pic] | |

|Diablo 3 |World of Warcraft | |

Corporate & Commercial

While they employ fewer people than the more prominent television and film industries, the sectors, which produce commercials, corporate productions and pop promos are highly significant.

Corporate production is thriving, with a highly skilled, well-paid workforce. The budgets are often high and production teams have artistic freedom to deliver the project's aims.

The commercials sector is extremely exciting and competitive, producing high impact work that at its best can become part of the national culture. A high proportion of the workforce is made up of freelancers.

Types of jobs available:

• Writer

• Producer

• Director

• Researcher

• Journalist

• Events organiser

• Camera, sound & lighting

• Editing

• Artist

• Manager

• Accountant

• Lawyer

|[pic] |[pic] |[pic] |

|Exam Cheat Commercial |Buckle Up Commercial |Airline Ad |

Facilities

‘Facilities' is the collective term for the employers and freelancers, which offer support services, equipment, and labour to the creative media.

Like broadcast, the facilities sector is facing profound changes in technology and from overseas competition. The evolution of the sector is dependent not only on the UK creative media, but the American industry and the growth of other overseas industries.

Types of jobs:

• Post Production;

• Special Physical Effects;

• Studio & Equipment Hire;

• Outside Broadcast;

• Processing laboratories;

• Transmission;

• Manufacture of AV equipment; and

• Other services for film and TV

o Make-up

o Set building

o Location services

o Archives / libraries

|[pic] |[pic] |[pic] |

Film

The UK's film industry can be broken down into four principal sub-sectors: production, facilities, distribution and exhibition.

It is an industry made up of a small number of large companies and a very large number of smaller companies, which have an occupationally diverse, and highly skilled workforce characterised by very high levels of freelancers working in the production sector.

Data from Skillset's 2006 Employment Census and the Joint Skillset/UK Film Council Feature Film Production Workforce Survey 2008 show that the UK film industry has a total workforce of around 27,800 people. The vast majority (62%) are in exhibition, with a third (34%) in production and the remaining 4% in distribution.

The film industry also draws in those employed in the facilities sector, which serves elements of the wider creative media industries as well.

Types of jobs

• Accounts

• Art Department

• Camera

• Casting

• Catering

• Construction

• Costume

• Direction

• Distribution

• Editing & Post Production

• Exhibition

• Hair and Make-Up

• Health and Safety

• Lighting

• Locations

• Music

• Performing

• Post Production Sound

• Production Sound

• Production Office

• Props

• Publicity / Stills

• Script

• Transport

Classic Australian Films

|[pic] |[pic] |[pic] |[pic] |

Interactive Media

The interactive media industry is a very fluid sector with many overlaps with, and blurred distinctions between, other sectors.

It is worth several billion pounds annually and employs around 40,000 people, representing approximately 10% of the total audiovisual workforce. Interactive media is not so much a sector as a discipline, as its creation and use is increasingly becoming part of everyday activity across all sectors of industry in general.

Types of jobs:

• Production Assistant

• Designer

• Developer

• Programmer

• Server Administrator

• Content Strategist

• Web Editor

• Web Writer

• Web Analyst

• Usability Specialist

• SEO Specialist

• Technical Architect

• Information Architect

• User Experience Architect

• Producer

• Business Analyst

• Project Manager

• Account Manager

• New Business Developer

Photo Imaging

The photo imaging industry increasingly requires practitioners with combinations of skills, often across several disciplines, typically combining technical proficiency, creativity, visual awareness, business acumen and general work-life skills.  These need to be supported by knowledge and awareness of the industry and framed by certain attitudes and personality traits.

Practitioners across the industry generally need to be well motivated and self-sufficient, committed and enthusiastic.  In an industry where low wages, long hours and hard work are often the norm, career success typically requires a strong passion for the subject and a high level of entrepreneurial ability.  For freelancers in particular, an absolute drive to succeed is essential, along with the understanding that first and foremost, they are running a business. -

Types of Jobs:

• Freelance Photographers

• Image producers (including laboratories and minilabs)

• Photo retail

• Picture libraries and agencies

• Manufacturers

• Support services (e.g. equipment hire and repair)

Publishing

Publishing is made up of a diverse group of industries including: Books, Directories and Databases, Journals, Magazines and Business Media, Newspapers and News Agencies. 

From the printed word to online, the occupations and roles involved are many and varied. Whether a journalist, commissioning editor, designer or in advertising sales, multi-media formats mean the industry is at an exciting time and subject to rapid change.

Types of jobs:

• Editorial

• Design

• Sales

• Marketing

• Rights & Licensing

Radio

From Wikipedia, the free encyclopedia

The "radio industry" is a generic term for any companies or public service providers who are involved with the broadcast of radio stations or ancillary services.

Radio broadcasters can be broken into at least two different groups:

Public service broadcasters are funded in whole or in part through public money (such as the ABC)

Commercial broadcasters are largely funded through the sales of advertising spots on their radio station. Commercial stations are often quite local, and may have some public service commitments (MixxFM, 3WM)

There is also a third tier of radio, called community radio. These radio stations will be fairly small and run by community groups. (HHH)

Types of jobs:

• Journalists

• Sound Designers

• Announcer

• Production Manager

• Station Manager

• News Director

Television

Broadcast Television is going through an extraordinary time of change and challenge.

It is still one of the most popular forms of entertainment and information, with the average viewer still watching twenty hours or more per week. But the rapid growth of the internet and interactive media is competing strongly for audiences and revenues.

Types of jobs

• Writer

• Presenter

• Researcher

• Production

• Director

• Set Director

• Cameraman

• Sound

• Casting

• Graphics

• Film Editor

• Wardrobe

• Makeup

• Lighting

|Activity 2 |

|Research a specific industry that appeals to you and write your answers to the following questions (write about your preferred industry if none appeal |

|to you) |

|Which industry are you interested in working for? (Animation, computer games, corporate, facilities, film, interactive media, photo imaging, |

|publishing, radio, TV) |

|Interactive media or photo imaging |

| |

| |

|Is there a specific job in this industry that appeals to you? If so, what is it? |

|photography |

| |

| |

|Is there any special training or education requirements (certificates) that you would need to complete before you can apply for the job? |

|You need to have a good eye for good shots and need to fill out a portfolio |

| |

| |

|Where can you go to get this training? (tafe courses, universities, etc) |

|Tafe and the uni |

| |

| |

|How long does the course go for? (3 years or more) |

|Depends how long you want to take, it could be only 6 months but it could also be 3-4 years |

| |

| |

|What skills would you need to perform your day-to-day tasks in this job? |

|Know what to look for, make sure you know what the customer wants |

| |

| |

Career opportunities & pathways

Most jobs within the Creative Arts industry will flow within other sub industries, a person who finds work freelancing as an author and writes travel blogs for magazines could also work writing and or researching for a travel TV show, or writing content for a website.

[pic]

This chart from Skill Set demonstrates the levels of experience required to undertake each role, showing that often-interactive media practitioners will switch between these principal roles throughout their careers as they gain seniority.

Where the bars fade out, this indicates that career progression usually requires moving into a different role at this point - typically to one that is adjacent or nearby on the diagram above.

Where the bars do not fade out, this indicates that career progression is possible within the role, with increasingly senior positions usually being available.

A production assistant according to the graph often only spends a year in this position before moving on to another position.

Relationship with other creative arts industry sectors

Positions within these industries move around and support other areas so that individual expertise is promoted and expanded as skills improve and develop.

[pic]

Codes of conduct & ethics

Most industry bodies have set up codes of conduct;

Codes of practise must be set up, approved and registered with the Australian Communications and Media Authority and they must comply with the Federal Broadcasting Services Act 1992.



|Industry or Company |Codes |Website |

|Internet Industry Association of |iia_code_2002 | |

|Australia |iia_code_2005 | |

| |iia spam code | |

|Community Broadcasting Association|Ctv code of practice | |

|of Australia |cra-code of practice |HOMEPAGE/PC=HOME |

|Australian Broadcasting |Code prac 07 | |

|Association | | |

|SBS |8487sbs_codes_of_practice_2006 | |

| |3913advertising_guidelines_2006 | |

|Film & Computer Games |app5_comm_tv_industry_cop | |

|Classification Guidelines | | |

|Australian Association for |AANA Code of Ethics August 2009 | |

|National Advertisers |AANA Code for Advanced Mkting Comm to Children August 2009 | |

| |AANA Food and Beverages Code August 2009 | |

| |Environmental Claims Code- September 2009 | |

| |AANA Environmental Claims Code-Practice Note-Edit1Dec09 | |

| |Auto Code | |

|Photographic Imaging |Best practices_photo. |

| | |ess/photo.htm |

| | | |

What you advertise and where is also guided by a code of practise.

|Activity 3 |

|Select an industry of your choice and try to find documentation on their codes of practise |

|Was the code easy to find? |

|no |

| |

| |

| |

| |

| |

|Can you read and understand the guidelines? |

| |

|Kinda but some of it doesn’t make sense |

| |

| |

| |

| |

|Are there any improvements or suggestions you could think of adding to the guidelines? |

| |

| |

|nope |

| |

| |

| |

| |

| |

Employer bodies and professional associations

There are a number of professional associations available in Australia; this is an incomplete list from a Google search. Please add others for your industry as you find them.

|Industry |Association |Website |

|TV |The Guild of Commercial Film Makers | |

|TV Stations |Channel 7 | |

| |Win | |

| |Ten | |

| |SBS | |

| |ABC | |

|Image Editing |Visual Resources Association | |

|Film |Cinematic Intelligence Agency | |

| | |organisations.shtml |

| |Australian Film Critics Association | |

| |Screen Producers of Australia Association | |

|Animation |Animation Village | |

| |Lists a number of organisations involved in | |

| |the Animation Industry. |Film_Industry_Organizations/ |

| | |Animation_Guilds__Unions_and_ |

| | |Associations/index.shtml |

|Game Design |Game Designers Association of Australia | |

| |Game Developers Information | |

| |Information for gamers about the latest | |

| |games and games development in Australia and| |

| |New Zealand | |

Employment conditions & contracts

Roles & responsibilities

So what are the day-to-day tasks within the sub industries? Do a Google search on at least one sub industry and see what you can find.

Freelance work

One of the best ways to get started in this industry is to work freelance. Here’s a listing of some freelance places.









Discussion and ideas on working freelance – is it for you?



More information on freelancing on Wikipedia



People who work Freelance work for themselves and may charge either a set flat fee per hour or per project. The amount of pay differs between employers, the amount of work involved and the skills and expertise of the freelancer.

Unions

Information about unions vary, but here’s some useful links for more information

Film Production Association of Australia Trade Union

The Media, Entertainment and Arts Union







Industrial relations issues

|Activity 4 |

|Research any industrial relations issues for an industry of your choice. |

|What union covers the industry? |

|Alliance |

| |

| |

|Are there any specific work hazards associated with the industry? |

|Yes, falling from certain spots to get the right photo |

| |

| |

| |

|Are there any current industrial relations issues at the moment? |

| |

|People stealing other peoples work |

| |

| |

| |

| |

Distribution channels for products & services

According to the Australian Bureau of Statistics, the cinema continues to be the most popular cultural venue for Australians. In 2002, 70 per cent of Australians aged 18 years and over went to the cinema at least once during the year – over 10 million people when extrapolated to the Australian population. This was 66 per cent higher than the rate of attendance for the second most popular cultural venue, libraries (6 million people), and represents an increase of almost 10 per cent (0.9 million people) on the figure for 1999. By comparison 48 per cent of Australians (around 7 million people) went to a sporting event in 2002.

Free-to-air television continues to be Australia's most popular medium and the main source of news, current affairs and entertainment for most households.

• The average Australian watched three hours and 7 minutes of television each day in 2004.

• More than one-third of all people are viewing television between 6 pm and 10pm on any given evening.

• At the peak of the prime evening viewing period between 7 pm and 9 pm more than 60 per cent of all households are tuned in.

• About 94 per cent of all adults will use the medium during any given week.

But there are challenges ahead for the industry as it journeys further

into the new decade.

The past 10 years have seen the rise of a host of digital platforms, including the Internet, digital TV, broadband Internet, mobile broadband, DVDs and games consoles. These technologies are powerful ways of distributing creative digital content in their own right. More radical, however, is the shift from a one-way flow of information to a relationship between consumers and content that is increasingly interactive. More than 60 per cent of Australian households now have a computer, and half have Internet access – around 13 per cent via a broadband connection.

More than 70 per cent of households have at least one mobile phone and more than 30 per cent a dedicated games machine.

Since its launch in 1995, pay TV has slowly been finding a place in Australian homes. Around 22–23 per cent of households subscribed in 2004, with pay channels accounting for around half of all TV viewing in those households.

Once there was just the VCR. But the DVD phenomenon has changed the face of the video industry in Australia. The first DVD title, Evita, was only released in this country in late 1997. Yet by 2004, 40 million digital versatile discs were selling annually. The arrival of cheaper DVD players, surround-sound systems and a virtual flood of new movies and special features has underpinned the boom.

|Industry |Contact Group |Website |

|Video |Australian Visual Software | |

| |Distributors Australia | |

| |Association | |

|TV |Foxtel | |

| |News PTL | |

| |Public Broadcasting Limited | |

|Games |Interactive Entertainment | |

| |Association of Australia | |

| |Activision | |

| |Atari | |

| |EIDOS | |

| |Electronic Arts | |

| |Microsoft Australia | |

| |Mindscape Pacific | |

| |Nintendo Australia | |

| |QV Software | |

| |Sony Computer Entertainment | |

| |Take 2 Interactive | |

| |THQ Asia Pacific | |

| |Ubisoft Entertainment | |

| |Vivendi | |

|Cinema |Greater Union | |

| |Birch Carrol & Goyle | |

| |Village | |

| |Hoyts | |

Key contacts and support networks

The Australian Communication and Media Association supports all forms of creative media from TV & Radio to community broadcasting.

|Activity 5 |

| |

|Research one industry of your choice and write a report on the following |

|What freelance work opportunities are available within the industry? |

|Fashion photographer |

|Animal photographer |

|Landscape photographer |

|Action/sports photographer |

|Event photographer |

|Real estate photographer |

|Concert photographer |

|Macro photographer |

|Baby photographer |

|Family photographer |

|Nude erotic photographer |

|Underwater photographer |

|Advertisement photographer |

|How is the industry structured? Include any information about promotions within the working environment – where do you start, what are the |

|opportunities for advancement. |

|You start at the bottom in photography |

| |

| |

| |

| |

|What association(s) are available to help with resources and career advice for the industry? |

|There are way too many to right down |

| |

| |

| |

| |

|Who are the major companies involved in the industry? |

|Too many to write down |

| |

| |

| |

| |

| |

| |

Specific features of local and regional industry sectors - including their relationship with the local community

The local radio and newspapers are all involved in the local community in one way or another. Some may use this local involvement to promote clubs and organisations, inform the public of up coming events, or provide information about security issues such as floods, fires, and roadblocks.

|Activity 6 |

| |

|Research a local business that is involved in the creative arts and find out what they do in the local community |

|What industry is the business involved in? |

|Art and painting |

| |

| |

|What does the business do to support the local community? |

|Sells and shows off local artists work, |

| |

| |

|What are some specific features of the business? |

|It’s in a very good spot for customers to buy and view from |

|It holds ‘artists in residents’ |

| |

| |

|Would you be interested in working for this business? |

|Maybe, not really my type of thing. |

| |

| |

New technology:

Each sub industry within the creative arts uses different technologies or programs to perform the functions. Some programs are used for more than one industry as the work overlaps, for example, programs such as Maya for 3D modelling that is used to create graphics can also be used to create characters for game design and computer animation. Image editing software such as Photoshop is perhaps the most versatile as it can be used to create graphics for desktop publishing, websites, textures for game development, screenshots or photographs to be used in journalism.

|Industry |Major Technology or Programs used |Effects or tasks |

|Graphic Design |Desktop publishing such as |Creates layouts, brochures, flyers, business cards, |

| |Page Maker |newspapers, photo editing, 3D images and models |

| |Publisher | |

| |InDesign | |

| |QuarkXpress, | |

| |Image editing | |

| |Photoshop | |

| |Illustrator, | |

| |Paintshop (Corel Draw) | |

| |3D Imaging | |

| |3D studio Max | |

| |Maya | |

|Computer Animation |3Ds Max (Autodesk) |3D models, rendering, film creation |

| |Maya | |

| |AC3D | |

| |Blender | |

|Game Development |Unreal Engine 3 |Create stand alone games or modifications to |

| |Cry Engine 3 |existing games. 3D meshes for building |

| |Maya | |

|Journalism |Word Press |Information, opinion or ideas on any subject |

| |Blogger | |

|Website Design |Dreamweaver |Create websites using a variety of scripting |

| |Frontpage |languages including HTML, CSS, AJAX, PHP |

| |Flash | |

Advances in any type of equipment or technology used within the industry

New software is developing and changing all the time.

Imaging

Photoshop is now up to version CS6, with constant new development for plug-ins, filters and other add ons being developed and released by Adobe and other companies.

The Internet (Web Design)

The Internet itself is rapidly changing, with website standards 2.0 recently released. The World Wide Consortium (W3C) is constantly upgrading and developing new standards to improve web content for all users. Check out the W3C website for more information and tutorials on a range of Website design material.

Gaming

The NEW 2010 Unreal Developer Kit has just been released and is included on the DVD for this course. The Unreal Developer Kit is based on the Unreal Engine (version 3.0) and is free to use for non-commercial projects.

(it’s included on the DVD but the link is also provided for more information)

The Unreal Engine has been used to create games, animations and more.

Journalism

More and more businesses are using Blogging to promote business, services and new technology. Places like are growing at a rapid rate.

Animation

There has been a switch from 2D animation to 3D animation. There has also been an increase in the number of jobs that have been outsourced to developing countries like India.

Likely effects of new technology on current work practices

New Multi-touch technology is going to revolutionise the way people work everyday, artists, computer animators, web designers





Every day life is changing the way we interact with computers. Now, you can call your fridge from work and see what you need to purchase from the shops on the way home. You can even order take away food to be delivered to your home while playing on line games.

[pic]

Sources of technical advice and support

Adobe provide a range of support for their products (Flash, Dreamweaver) from their website, including tutorials, links to community artists and more. Check out

The best way to get advice, support or upgrade your skills is from other community users, join newsgroups, online discussion forums, offer your skills to help with community driven projects. Take out a subscription to a professional association or magazine.













Laws and regulations:

There are many laws and regulations governing the Creative Arts industries. In broad terms, these laws cover

• Anti-discrimination

• Consumer protection

• Contempt of court

• Copyright

• Defamation & libel

• Slander

• Racial vilification

• Privacy legislation

• Plagiarism

• Obscenity

• Industrial relations, awards or enterprise agreements

See for more information

Most works are covered by copyright, you can find out more about copyright issues on the APRA website

Current issues:

The Creative Arts industry is constantly changing and relies upon current trends, both in Australia and overseas such as The United States of America, the United Kingdom, and Asia.

What’s going on in Australia?

Gaming

• 79% of Australian households have a device for playing computer and video games.

• The average age of Australian gamers is 28 years.

• Interactive games are attracting new players. 41% of gamers are female.

• 8% are seniors.

• Parents and children are increasingly playing together.

• 35% of gamers are parents.

• 61% of gamers play for up to an hour at one time.

• Playing computer games does not compete with non-media and outdoor leisure activities. Instead it competes with other media such as TV, film and music.

• Parents in game households say the positive aspects of game play are more than just enjoyment and happiness.

o 73% say games help their children learn about technology

o 68% say games help their children learn maths,

o 64% say games help children learn to plan.

• 70% of games classified by the OFLC in 2006 were rated G or PG.

• 62% of Australians in game households say the classification of a game has no influence on their buying decision

• Australians are very confused about the difference between the M and MA15+ classification

• Broadband penetration decreased steadily with age. Game households were 12% more likely than non-game households to have broadband.

• Playing online games ranks 10th among the list of activities Australians identify as their common uses of the internet. Email, web browsing, banking and paying bills are the top uses.

Journalism

The big issues in journalism today seem to be

• Racial vilification (the attacks on Indian students)

• The war on terrorism

• Immigration

• Crime rates

• Drugs

Web Design

There are several issues with Web Design industry at the moment, with the introduction recently of the Web 2.0 standards by the World Wide Consortium (W3C). A listing of current issues under development or review is available on their website.



There is also debate about using Photoshop “mockups” over interactive material when presenting work to prospective clients.

Animation

India is the fastest growing animation producer in the world. Cheap labour is the main reason for this and lack of skills in previously main countries such as America, Japan, Korea.

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Changing nature of the marketplace, including marketing and production of products and services

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Cultural protocols

You need to be aware of other cultures in Australia, particularly when filming or photographing Indigenous Australians. Many Aboriginal and Torres Straight Islanders do not believe in even talking about members of their family or community after they have died. Some cultures do not even allow a son-in-law to speak to certain other family members or even be present during certain times.

If you are in any doubt as to what to do when involved with Aboriginal or Torres Straight Islanders, then please talk to an Elder of the community, and remember you may need an interpreter as English may not be even the second language.

Importing or exporting issues

When importing or exporting goods to and from Australia, particularly crafts and arts made with natural products, you may need to declare the items at customs. A brochure is available with a list of products that you cannot bring into Australia.

Taxation

If you are working Freelance in particular, you may need to add GST to the cost of your artwork and other services that you provide. GST (the Goods and Services Tax) is currently 10% and is payable (and chargeable) on all goods and services excluding fresh food. You can claim any GST that you have paid as part of your business back off your tax. Check with your accountant and the Australian Tax Office for more information.

Assessment:

Make sure you read this assessment and understand it. If you have any questions, please ask. The activities you have completed should be used as notes or a draft copy.

Part A

Research one industry within the creative arts of your choice.

Find out –

• What job opportunities and job advancements are available within the industry?

Practically there are many jobs alone from just photography alone.

• What technologies (programs) are used in the industry, and what advancements will be made to current technologies in use? (Any program upgrades, plug-ins, add-ons).

Computers

Photoshop

Different lenses

• Source a job description for a position within the industry. List what would be the tasks involved in the position.

Concert photographer

Knowing the people that are playing

Getting there early

Putting yourself in a good position

Knowing where to be and at what time

• What certificates you need for the position, or any industry requirements (years of experience, certificate level, etc.)

You need to have a good eye for photography and need good ideas, you don’t pacifically need years of experience or certificates

• Any current issues of concern in the industry (jobs being outsourced to other countries, piracy, changes to levels of standards).

Nope.

• Outline any laws and regulations in the industry including codes of practise, copyright, breaches of law and the possible result (fines, expulsion from professional associations, etc.).

Photography tends to be protected by the law through copyright and moral rights. Photography tends to be restricted by the law through miscellaneous criminal offenses. Publishing certain photographs can be restricted by privacy law. Photography of certain subject matter can be generally restricted in the interests of public morality and the protection of children.

• Any professional associations that may help you with your career. Demonstrate that you have contacted at least one association (email).

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• Given your understanding of Arts Industry Knowledge list which factors affect your classroom practices, in a positive and/or negative way (e.g., copy write, new technologies)?

Doesn’t affect them at all

SEE SEPARATE ASSESSMENT SHEET

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CUFIND201A

Develop and apply Creative Arts Industry Knowledge

Duncraig Senior High School

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