2019 - American Diabetes Association

[Pages:26]2019 MEDIA KIT

print rates

IMPROVING LIVES

THE AMERICAN DIABETES ASSOCIATION'S mission is to prevent and cure diabetes and to improve the lives of all people affected by diabetes.

OUR DIFFERENCE The American Diabetes Association? sets the standards for and encourages healthy living with diabetes. We are the only organization dedicated to improving the lives of all people affected by diabetes. We are grounded in strong science, research advances, advocacy, health care excellence, and community-level support.

OUR CONNECTIONS Our Media Network connects your brand to our highly engaged, health-conscious audience. Connect to our nearly 6 million readers, 2 million donors, 400,000+ volunteers, and 14,000 health care professionals.

2019

OUR MEDIA NETWORK: Connect with our audiences on all platforms.

DIABETES FORECAST?

THE HEALTHY LIVING MAGAZINE

CUSTOM CONTENT SOLUTIONS

? Brochures ? Mini Mags ? Books ? Reprints ? Videos ? Podcasts ? Microsites

Special Edition Supplement

Diagnosis and Management of Diabetic Foot Complications

This publication has been supported by unrestricted educational grants to the American Diabetes Association from Healogics, Inc., and Organogenesis, Inc.

2018

Pneumococcal CONTRIBUTING AUTHORS

Disease ANDREW J.M. BOULTON, MD, DSC (HON), FACP, FRCP Professor of Medicine, University of

Manchester, Manchester, U.K., and VofisMitiinagmPi MroiflleesrsSocrhoofoMl eodf iMciendei,cUinnei,verasintyd Other Vaccinations Miami, FL

DAVID G. ARMSTRONG, DPM, MD, PHD Professor of Surgery, Keck School of

Medicine of the University of Southern California and Director, Southwestern Academic Limb Salvage AlliaDnFcSeept/Oct Supplement 2018_FINAL.indd 1 (SALSA), Los Angeles, CA

ROBERT S. KIRSNER, MD, PHD Chairman and Harvey Blank Professor,

Department of Dermatology and Cutaneous Surgery, University of Miami Miller School of Medicine, Miami, FL

CHRISTOPHER E. ATTINGER, MD Professor of Plastic Surgery, Georgetown

University School of Medicine and MedStar Health, Washington, DC

LAWRENCE A. LAVERY, DPM, MPH Professor of Plastic Surgery, Orthopaedic

Surgery, and Physical Medicine and Rehabilitation, University of Texas Southwestern Medical Center, Dallas, TX

BENJAMIN A. LIPSKY, MD, FACP, FIDSA, FRCP (LONDON), FFPM RCPS (GLASG)

Green Templeton College, University of Oxford, U.K., and Emeritus Professor of Medicine, University of Washington College of Medicine, Seattle, WA

JOSEPH L. MILLS, SR., MD, FACS Reid Professor of Surgery and Chief,

Division of Vascular Surgery and Endovascular Therapy, Baylor College of Medicine, Houston, TX

JOHN S. STEINBERG, DPM, FACFAS Professor of Plastic Surgery, Georgetown

University School of Medicine and MedStar Health, Washington, DC

7/20/18 11:23 AM

CONSUMER GUIDE 2018

D I A B E T E S F O R E C A ST M A R C H /A P R I L 201 8

The healthy living magazine

The healthy living magazine

D I A B E T E S F O R E C A ST M AY/ J U N E 2018

150+

PRODUCTS

FOR LIVING WELL

2018

CONSUMER GUIDE

Meters, Pumps,

CGMs, Pens & More!

SUMMER FOOD ISSUE

FOSOUMDMEIRSSUE FRESH FISH &CHEAP EATS! TEST YOUR DIABETES IQ P. 44

MAY/JUNE 2018

Nearly All About CGMs:

Booklet Inside!

6RMeIaLdLIeOrNs MARCH/APRIL2018

DIABETES FORECAST DIGITAL EDITIONS

Banners and interactive media available

ENEWS

360?

APPROACH

WEBSITES

SOCIAL MEDIA

800K+ fans & followers

PROFESSIONAL NETWORK

clinicaldiabetes

Clinical

DIABETES?

SUMMER 2018

PRACTICAL INFORMATION FOR PRIMARY CARE

VOLUME 36 NUMBER 3

Beneficial Effects of Vitamin D in Patients

With Obesity p.217

Sustained Benefits of Shared Medical Appointments p.226

Role-Related Activities, Diabetes and Health Care

Utilization p.232

? SPRING 2018

Updates and Innovations: Recent Reports on Diabetes Medications,

Clinical Care, and Education

spectrum.

FEATURE ARTICLES

129 Effectiveness and Tolerability of Therapy With Once-Weekly Exenatide Versus Basal Insulin Among Injectable-Naive Patients With Type 2 Diabetes in a Real-World Setting in the United States, Anita M. Loughlin, Qing Qiao, Anthony P. Nunes, Stephen M. Ezzy, Laura Yochum, C. Robin Clifford, Robert V. Gately, David D. Dore, and John D. Seeger

139 Prevalence of and Risk Factors for Prediabetes in Patients Infected With HIV Syed Arafath, Tavajay Campbell, Jameela Yusuff, and Roopali Sharma

145 iGlarLixi: A New Once-Daily Fixed-Ratio Combination of Basal Insulin Glargine and Lixisenatide for the Management of Type 2 Diabetes Debbie Hinnen and Jodi Strong

155 Factors Contributing to Appropriate Sharps Disposal in the Community Among Patients With Diabetes Li Huang, Svetlana Katsnelson, Jie Yang, Charalambos Argyrou, and Marina M. Charitou

159 Diabetes, Prenatal Depression, and SelfRated Health in Latina Mothers Sandraluz Lara-Cinisomo, Claire Swinford, Danielle Massey, and Heidi Hardt

167 Positive Impact of a Pilot Pharmacist-Run Diabetes Pharmacotherapy Clinic in Solid-Organ Transplant Recipients David M. Newland, Angelina R. Edwards, Reed C. Hall, and Pamela R. Maxwell

177 Correlations Between A1C and Diabetes Knowledge, Diabetes Numeracy, and Food Security in a Vulnerable Type 2 Diabetes Population Clipper F. Young, Kenneth Yun, Edward Kang, Jay H. Shubrook, and Joy A. Dugan

184 Retinopathy and Mortality Emily Frith and Paul D. Loprinzi

189 Effects of Social Support Network Size on Mortality Risk: Considerations by Diabetes Status Paul D. Loprinzi and M. Allison Ford

193 Periodontal Disease and Diabetes: Perceptions, Communication, and Referral Between Rural Primary Care Physicians and Dentists Paige M. Fisketjon and Eric L. Johnson

196 Relationship Between Diabetes Knowledge, Glycemic Control, and Associated Health Conditions Emily Phillips, Rabia Rahman, and Mildred Mattfeldt-Beman

continued on p. 122

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A N O F F I C I A L J O U R N A L O F T H E A M E R I C A N D I A B E T E S A S S O C I AT I O N ? V O L U M E 3 1

1 vMisILitLoIOrsN

2019

The Healthy Living Magazine

WE ARE THE LEADING healthy lifestyle magazine for millions of people with diabetes and prediabetes. Our readers take action every day to live well.

ArtiAcMDlePDsOPsaa,CnRrCeTdDOrOmeEVvsRoi,EreRewD.Desd, by

HEAD-TO-TOE HEALTH CONTENT Our highly engaged audience members look to us for the news and support they need to thrive with diabetes. They welcome our clear information about treatments and scientific discoveries and our focus on food and recipes, fitness, weight loss, medications, monitoring, coping, and motivation.

TRUSTED BRAND Our magazine is an extension of the American Diabetes Association's brand, the authority on diabetes management. We provide expert content and an authentic voice dedicated to living well with diabetes every day.

food

fitness

weight loss medications monitoring

coping

motivation

2019

DIABETES FORECAST readers

WHO THEY ARE: People living with prediabetes and diabetes, their families, health professionals, donors, and volunteers.

print edition

500,000rate base

? 6 issues a year ? Newsstand distribution ? Expanded doctor and

medical office distribution ? Newly diagnosed, Living

with Type 2 Diabetes enrollees get a 1-year complimentary subscription

digital edition

150,000 page views per month

? 17 page views per visit ? Every subscriber receives access

to the digital edition for free

ENGAGED READERS

? 95% read every issue ? 78% took action as a result of

viewing an ad ? 60% use the recipes ? 91% look for as much information

as possible about diabetes ? 34% discussed an ad with a doctor

or relative ? 42% partake in investing for

retirement

78% took action as a result of viewing an ad!

READERS - WHO THEY ARE

AVERAGE AGE61

MEDIAN INCOME$74,800

COLLEGE EDUCATION

74%

MEN/WOMEN35/65%

HAVE DIABETES76%

PREDIABETES6%

EXERCISE62%

COOK MEALS

75%

DINE OUT80%

TRAVEL S

70%

2019

American Diabetes Association 2017 MRI Diabetes Forecast Reader Study

DIABETES

FORECAST

2019 editorial

calendar

DIABETES FORECAST content focuses on all aspects of health and wellness and the latest breakthroughs in technology and research.

JAN/FEB

NEW YEAR, NEW YOU

? Form good habits that stick ? How to be more resilient ? Small changes, big differences ? Morning highs ? Strength training made easy AD CLOSE 11/1/2018 MATERIALS DUE 11/16/18 ON SALE 12/22/18

MAY/JUN

SUMMER FOOD ISSUE

? Celiac disease ? All about your feet ? Portion control ? Recipes kids can cook

AD CLOSE 3/1/19 MATERIALS DUE 3/15/19 ON SALE 4/24/19

SEP/OCT

PEOPLE-TO-KNOW ISSUE

? Better doctor visits ? Insurance enrollment ? Healthy Fats

AD CLOSE 7/1/19 MATERIALS DUE 7/19/19 ON SALE 8/28/19

MAR/APR

CONSUMER GUIDE

? Hidden benefits of Medicare ? Exercise in bed ? How health apps are regulated ? Women in science ? Brunch recipes AD CLOSE 1/3/19 MATERIALS DUE 1/18/19 ON SALE 2/26/19

JUL/AUG

LIFESTYLE GUIDE

? Fun fitness ? Summer skin care ? Meditation ? Flying with diabetes ? Weight-loss tips that work AD CLOSE 5/1/19 MATERIALS DUE 5/17/19 ON SALE 6/26/19

NOV/DEC

HOLIDAY FOOD ISSUE

? Meal delivery services ? Pregnancy ? Overcoming obstacles ? Cooking lessons

AD CLOSE 9/3/19 MATERIALS DUE 9/16/19 ON SALE 10/22/19

2019

DIABETES FORECAST print rates

EXPAND YOUR REACH to our health-conscious audience. Our readers take action every day to successfully manage all aspects of their health.

2019 GROSS RATES

4-COLOR Full Page 1/2 Page 1/3 Page

C2 or C4 C3

1x $29,870 $19,900 $16,130 $42,440 $37,130

3x $28,950 $19,310 $15,640 $41,170 $36,020

6x $28,320 $18,900 $15,320 $40,320 $35,280

12x $26,890 $17,910 $14,520 $38,190 $33,430

18x $26,250 $17,510 $14,190 $37,350 $32,670

BW Full Page 1/2 Page 1/3 Page

1x $22,620 $14,980 $12,230

3x $21,940 $14,530 $11,850

6x $21,490 $14,230 $11,610

12x $20,360 $13,490 $11,000

18x $19,900 $13,190 $10,750

BRC INSERTS-supplied

Std. Business Reply Card $18,750 Size: 6" x 4"

Double Business Reply Card $29,980 Size: 12" x 4"; folds to 6" x 4" Rate Frequency Discount Applies

76% of readers test their blood sugar regularly.

2019

DIABETES FORECAST print specs

AD SPECS

PAGE UNIT Spread Full Page 1/2 Vertical 1/2 Horizontal 1/3 Vertical

1/4" gutter safety per page

LIVE AREA 16 1/8" x 10 1/8" 7 11/16" x 10" 3 1/2" x 10 1/8" 7 1/4" x 4 1/2" 2 1/4" x 10 1/8"

BLEED 16 5/8" x 10 3/4" 8 7/16" x 10 3/4" 4 3/8" x 10 3/4" 8 7/16" x 5 1/8" 3 1/8" x 10 3/4

AD SUBMISSIONS

MECHANICAL REQUIREMENTS Binding: Perfect Bound Trim Size: 8 3/16" x 10 1/2"

MATERIAL REQUIREMENTS All new advertisements must be reviewed by the Association's review committee to ensure compliance with Association policies. PDFs of advertisements should be emailed to the advertising manager (jgraff@) at least 10 days before Ad Close date.

Materials must be submitted as highresolution, press-ready PDF files (PDF:X-1a). Native files are not accepted. Files must be set up for trim size and allow for bleed. Files may be supplied via email, FTP, CD, or DVD.

PRODUCTION/AD MATERIALS Contact Julie DeVoss Graff, Senior Advertising Manager, to submit ad material. Email: jgraff@ Office: 703-299-5511

SUPPLIED INSERTS & REPLY CARDS

SUPPLIED INSERT QUANTITIES Please call Julie DeVoss Graff, Senior Advertising Manager, at 703-299-5511 to confirm insert quantities for each issue. Quantities are subject to change.

INSERT SPECIFICATIONS All supplied inserts must be preapproved by the Association before delivery to our printer.

SHIP TO Quad-Hartford. Supplied Insert Delivery: 414-566-2100. Hours: M-F, 7 a.m. - 6 p.m. EST. Please schedule deliveries 24 hours in advance. When calling, please specify "Insert Receiving." BOL must include the title and issue of the product being delivered.

2019

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