Marketing Review Questions



MARKETING REVIEW QUESTIONS

Test: Monday December 16, 2013

1. Define Marketing.

2. The FOUR P’s of marketing are also called the Marketing ___________. Identify the 4 P’s.

3. What is a target market?

4. Logos, slogans and jingles are important tools used by marketers.

a. Provide a brief definition for each of the above terms

b. Why do companies invent logos, slogans and jingles?

5. What are the requirements of a good brand name?

6. Why do you need to advertise? What are the benefits?

7. What do these colours mean? Orange, purple?

8. Identify the 4 main purposes to packaging? (HINT: P C S P)

9. List 3 legal requirements of packaging for each of the following:

a. Non food products

b. Food products

10. List some of the other important factors to consider when discussing package.

11. Explain the difference between demand and supply. How does marketing fit in with supply and demand?

12. List 5 different pricing strategies discussed in class.

13. The flow of goods from the producer to the consumer is the definition for __________.

14. Explain the difference between consumer, retailer, wholesaler, producer

15. What is the simplest channel of distribution? Three step distribution?

16. Explain the AIDA formula of advertising.

17. List 5 Advertising techniques used and describe each.

18. Provide two examples of sales promotion.

19. Identify 3 different types of advertising medium and advantages and disadvantages of each.

20. a) Why do companies use Market Research?

b) Give 3 examples of ways in which companies do market research

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