Marketing Review Questions
MARKETING REVIEW QUESTIONS
Test: Monday December 16, 2013
1. Define Marketing.
2. The FOUR P’s of marketing are also called the Marketing ___________. Identify the 4 P’s.
3. What is a target market?
4. Logos, slogans and jingles are important tools used by marketers.
a. Provide a brief definition for each of the above terms
b. Why do companies invent logos, slogans and jingles?
5. What are the requirements of a good brand name?
6. Why do you need to advertise? What are the benefits?
7. What do these colours mean? Orange, purple?
8. Identify the 4 main purposes to packaging? (HINT: P C S P)
9. List 3 legal requirements of packaging for each of the following:
a. Non food products
b. Food products
10. List some of the other important factors to consider when discussing package.
11. Explain the difference between demand and supply. How does marketing fit in with supply and demand?
12. List 5 different pricing strategies discussed in class.
13. The flow of goods from the producer to the consumer is the definition for __________.
14. Explain the difference between consumer, retailer, wholesaler, producer
15. What is the simplest channel of distribution? Three step distribution?
16. Explain the AIDA formula of advertising.
17. List 5 Advertising techniques used and describe each.
18. Provide two examples of sales promotion.
19. Identify 3 different types of advertising medium and advantages and disadvantages of each.
20. a) Why do companies use Market Research?
b) Give 3 examples of ways in which companies do market research
................
................
In order to avoid copyright disputes, this page is only a partial summary.
To fulfill the demand for quickly locating and searching documents.
It is intelligent file search solution for home and business.
Related download
- marketing plan cte online
- retailing study guide unit one
- dt marketing program s5
- marketing management mktg 4355 5355
- marketing review questions
- the four p s of the marketing mix
- chapter 4 the political legal and regulatory
- fashion marketing
- swot analysis assignment natalie s portfolio
- answers to chapters 1 2 3 4 5 6 7 8 9 end of chapter
Related searches
- marketing review quizlet
- performance review questions and answers
- employee review questions for managers
- performance review questions for managers
- annual review questions for managers
- chapter 3 review questions answers
- chapter 2 review questions and answers
- performance review questions examples
- openstax psychology review questions answers
- annual review questions and answers
- peer review questions to ask
- self review questions and answers