CHAPTER 15 - DISTRIBUTION, WHOLESALING, AND RETAILING

Learning Goal 4. The 4 P’s of Marketing: Promotion. 31. The tools of the promotion mix are: a. Advertising. c. Sales promotion. b. Personal selling. d. Public relations. 32. The steps to be taken in developing a promotion mix are: a. Identify a target market. b. Define the objectives for each element of the promotion mix. c. Determine a ... ................
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