INVESTIGATING THE IMPACT OF MARKETING MIX ELEMENTS …
Marketing mix (7P) and performance assessment of western fast food industry in Taiwan: An application by associating DEMATEL and ANP Su-Mei Lin Department of Marketing and Logistics, China University of Technology No.530 Chung-San Rd, Sec.3, Hu-Ko Township, China. E-mail: sally6212002@gmail.com. Accepted 17 May, 2011 ................
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