Marketing-Mix and the 4 P‘s
Marketing-Mix and the 4 P‘s von Wolfgang K.A. Disch Marketing-Mix Der Begriff "Marketing Mix" wurde erstmals 1950 von Neil H. Borden, M.B.A., Professor of Advertising, Graduate School of Business Administration, Harvard University, in seinem Buch "Advertising - Text and Cases"1 auf Seite 164 benutzt. ................
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