CURRICULUM MAP – Summary of Course Content



CourseBachelor of Business (Marketing Management)Course CodeBBMM14Location and Commencement DateChadstone Campus. Intakes February and JulyContactCharles Tuchtan, Course Leader:charles.tuchtan@holmesglen.edu.auPUBLIC Holmesglen: bh 16-Dec-2016 Q:\Projects\Higher Ed Reporting\B_H\WEBSITES\HIT WEBSITE\Degree Curriculum Maps\Bach of Bus Marketing Man Subject Descriptions_v2.docxYear 1, Semester 1Subject titleMarketing PrinciplesBusiness Technology Management 1The Modern EconomyBusiness CommunicationCodeBMM101BEX101BEX103BBA103Credit points6666Learning OutcomesDemonstrate an understanding of marketing and how it is managed within the Australian business environment.Segment the market, identify target markets and develop positioning strategies.Explain the significance of each component of the marketing mix and their inter-relationships.Determine the marketing mix for specific markets.Monitor and adjust the marketing mix.Assess how marketing can make a contribution to organisational success.Store, access, create, name, rename folders and various types of files as per organisational requirements.Apply knowledge of a range of software applications, basic integration of software and administrative hardware for completion of administrative tasksAnalyse the elements of a variety of meeting documents.Assess the requirements for administrative hardware resources in a business environment working as part of a team.Investigate the Occupational Health and Safety risks of individuals in a business environment and develop a risk report.Describe the economic problem of scarcity and analyse the ways in which different economic systems address the economic issue of scarcity.Explain how production and consumption decisions are made using demand and supply analysis.Use economic analysis to determine the short- and long-term profitability of business ventures.Analyse the influence of key economic indicators on decision-making and problem-solving in the Australian and international business environments.Analyse the influence of key economic indicators on decision-making and problem-solving in the Australian and international business environments.Identify the main types of government regulation in a market economy and their impact on businessAnalyse the Australian government’s monetary and fiscal policy instruments and applications in the macroeconomic environment, with special reference to economic shocks.Determine the dominant pattern of Australia’s current trading positionDiscuss the main economic arguments for and against the concept of free trade.Demonstrate an understanding of academic and business writing styles.Develop listening and reading skills for academic and business situations.Plan and present different styles of written business pare and contrast varied academic and professional sources of information.Develop and articulate a coherent written argument.Demonstrate understanding of academic conventions including referencing, acknowledging and document formatting.Weekly contact3 hours5 hours4 hours4 hoursAssessmentCase study – 25% Assignment – 35%Examination – 40%Folio, 1200 words – 15% Individual project – 25% Individual report – 35% Group project – 10% Individual report – 15%Class presentation – 10% Independent research project – 30% Examination – 60%Essay – 30%Discussion form contributions – 10% Oral presentation – 20% Examination – 40%Year 1, Semester 2Subject titleBusiness Information SystemsBusiness Maths and StatisticsBusiness LawBusiness ManagementCodeBBA102BAC105BEX107BBA101Credit points6666PrerequisiteBEX101 Business Technology Management 1Learning OutcomesExplain how information systems are used to support business strategies, tactical decisions and processes in organisations.Understand the role of hardware, software, telecommunication and network technologies, databases, information management and people resources in information systemsCompare and contrast various methodologies used in acquiring, developing and implementing information systemsDistinguish between different categories of information system solutions such as Supply Chain Management (SCM), Customer Relationship Management (CRM), Enterprise Resource Planning (ERP) and collaboration systemsAnalyse the relationships between ethical, social and political issues raised by information systems and the consequences of computer crime and fraud on organisationsAnalyse ways in which current Internet and Web technologies and tools can support business objectives, and identify major developments that are likely to impact employment of business information systems in the futureFormulate and maintain computer-based business models, dashboards, data analyses, database applications, Gantt charts and web pages using essential business applications.Examine the role of statistics in business and utilise a range of analytical tools to provide mathematical and statistical solutions to business problemsPerform percentage adjustments to common commercial situations including depreciation calculations and those requiring algebraic manipulation of formulae.Plot and interpret straight line graphs, apply them to business decision-making and discuss the significant features of non-linear graphs.Demonstrate correct usage of measures of central tendency and measures of dispersion to describe data and perform analysis of data based on the results of these measuresUse measures of association to evaluate statistical relationships between different factors and determine the validity of these results.Analyse and interpret state and federal areas of legal responsibility.Identify the structure of the Australian parliament and court systems.Analyse the effectiveness of the dispute resolution bodies and processes in the Australian legal systemApply the legal principles for simple contracts relevant to business organisations.Review the rights and responsibilities of parties to a contract.Apply the legal principles relating to consumer protection with specific reference to state and federal legislation.Describe the organisational environment within which managerial work is undertaken and examine the functional and role perspectives of managerial work.Debate a perspective of management thinking through an examination of historical and contemporary theories.Explain structured decision-making and planning processes that support organisational goals.Evaluate the approaches to organising and controlling work activities that ensure effective and efficient utilisation of organisational resources.Investigate and assess the issues critical to leading and motivating individuals, teams and organisations.Discuss issues that have a high impact on managerial activity in the contemporary work environment including corporate social responsibility, ethics and the management of change.Develop management and leadership skills including communications, problem-solving, coaching, delegating and managing conflictWeekly contact5 hours4 hours4 hours4 hoursAssessmentOn-line test – 15%Examination – 30%Mini Case studies – 15%Group Research Project – 20%Practical Work Folio – 20%Financial analysis – 10%Business analysis – 15%Examination – 60%Test – 15%Assignment – 20%Mid-semester Examination – 30%Final Examination – 50%Literature Review – 20%Essay – 30%Examination – 50%Year 2, Semester 3Subject titleBuyer BehaviourProfessional SellingAccounting PrinciplesHuman Resource ManagementCodeBMM202BMM102BAC101BBA202Credit points6666PrerequisiteBMM101 Marketing PrinciplesBMM101 Marketing PrinciplesLearning OutcomesDemonstrate an understanding of business, consumer, and household buying behaviour and examine the contributions that social sciences have made to the development of buyer behaviour principles.Investigate how domestic and business consumers undertake simple and complex purchase decisions.Construct a model of buyer behaviour and be able to evaluate the influence that situational, internal and external factors, have on the purchase decision-making process.Explain how buyer behaviour principles can be used as a conceptual framework for developing segmentation, targeting and positioning strategies, leading to competitive advantage.Describe how an understanding of buyer behaviour can assist marketers to forecast future consumption behaviour, plan for new product development, and improve the success rate of new products launched.Apply the principles of buyer behaviour in an environmentally sustainable manner.Demonstrate an understanding of the role of personal selling in the marketing mix.Investigate the importance of the role of ethics and communication styles in the creation and management of selling relationships.Develop comprehensive long term product offering strategies.Develop comprehensive customer strategies to develop and qualify sales prospects and to manage territories.Demonstrate an understanding of the negotiation process for key accounts and resellers and develop comprehensive presentation strategies and deliver sales presentations.Illustrate how to manage personal sales activities and develop a longer term career plan.Understand the uses and limitations of key conventions, practices, business entities and classifications in an accounting environment.Apply double-entry accounting principles to the recording of transactions.Analyse transactions to identify their nature and form.Apply the principles of accrual accounting.Evaluate and utilise inventory recording and valuation methods.Produce a set of appropriately classified financial reports for a sole trader.Produce a set of appropriately classified financial reports for a sole trader. Produce a set of appropriately classified financial reports for a sole trader.Evaluate critically the importance of accounting to decision-making by management, investors, financiers and shareholders.Describe the emergence of the human resources management (HRM) function in business and describe the strategic approach to HRMDiscuss the role of the HRM practitioner in the process of job analysis and designCompare contemporary practices in employee attraction and pare employee selection practices and develop a process that supports effective selection decisions.Analyse the human resources development (HRD) needs of the organisation and recommend specific interventions to meet these needs.Explain the approaches to employee performance management and investigate employee discipline and counselling procedures.Appraise the occupational health and safety standards required in the contemporary workplace and analyse workforce needs including (direct) safety and holistic (wellbeing) concerns.Review strategic reward management practices and contrast different approaches to job evaluation.Weekly contact3 hours3 hours3 hours3 hoursAssessmentAssignment – 30%Mid-semester Test – 10% Student Presentations – 10% Final Examination – 50%Assignment – 20%Report and Presentation – 30% Final Examination – 50%Mid-semester test – 20% Case study – 30%Final Examination – 50%Group presentation and report – 25% Examination – 40%Briefing Note on a key HRM functional area – 35%Year 2, Semester 4Subject titleAdvertising and Integrated Brand PromotionSales ManagementELECTIVE – page 8ELECTIVE – page 8CodeBMM201BMM205Credit points66PrerequisiteBMM101 Marketing Principles and BMM102 Professional SellingBMM101 Marketing Principles and BMM102 Professional SellingLearning OutcomesExplain the concept of integrated marketing communications (IMC), and the importance of coordinating the various elements of the promotional mix.Demonstrate how companies organise for advertising and the communication of integrated brand marketing.Appraise the basic elements of the communication process and the role of communications in marketing.Analyse the role objectives play in the integrated brand marketing planning process and examine the relationship of promotional objectives to marketing objectives.Develop and present an integrated brand marketing communications program.Analyse the process of budgeting for an integrated marketing program.Appraise the importance of monitoring, evaluating and controlling an integrated marketing program.Examine how advertising and promotions are regulated in Australia and critique the social and ethical implications of advertising and promotions in Australia.Understand of the role of the sales function in the marketing mix and the environmental forces to which it is subjectExamine the different motivations of consumer and organisational buyers and formulate strategies appropriate to each group.Evaluate the importance of relationship selling in different sales environments.Discuss the advantages and disadvantages of key account management and investigate the ways in which relationships with key accounts can be built.Investigate and compare motivation techniques and establish appropriate sales targets and quotas for the sales pare various leadership styles and assess how to recruit, manage and recompense the sales force.Investigate and contrast the various forms of sales force organisation structures and illustrate how to organise sales territories.Weekly contact3 hours3 hoursAssessmentReport – 20%Essay – 30%Final Examination – 50%Assignment 1 – 20%Report and Presentation – 30% Final Examination – 50%Year 3, Semester 5Subject titleDigital MarketingEthics, Governance and SustainabilityBusiness Research MethodsElective – Page 8CodeBMM302BAC306BBA305Credit points666PrerequisiteBMM101 Marketing Principles and BMM201 Advertising and Integrated Brand PromotionBBA101 Business ManagementBMM101 Marketing PrinciplesLearning OutcomesCompare digital (interactive and online) marketing concepts, models, tools, and techniquesDebate the importance of using the internet for relationship marketing and building community and apply the concept of e-CRM for customer retentionEvaluate and apply best practices of internet marketingApply a range of online marketing tools appropriately and suitably as part of a business’s integrated marketing strategyEvaluate existing online and interactive marketing strategies using different modelsExplore strategies for engaging social media and its use in supporting the marketing effort.Investigate and assess emerging challenges and opportunities for digital marketingApply digital marketing in an ethical and environmentally sustainable mannerInvestigate individual and business-level approaches to ethical standards and decision- pare and contrast the differing models and frameworks available to resolve regulatory, managerial and economic issues in the governance of corporations.Contrast the free market and stakeholder approaches to corporate social responsibility (CSR) and discuss criteria for the evaluation of CSR performance.Investigate a range of contemporary ethical issues impacting the interests of society, investors, managers, employees and customersAssess the risks associated with a commercial project or work pare different business sustainability strategies and describe Global Reporting Initiative (GRI) guidelinesDemonstrate an understanding of marketing and business research methods and processes.Examine and critically evaluate how research can assist managers to make informed decisions.Investigate and apply the seven-step framework for marketing research.Analyse and draw conclusions from marketing and business research data.Discuss the AMSRS code of professional behaviour for marketing research.Produce a marketing research report or an employee research report, using marketing research methods.Weekly contact3 hours3 hours3 hoursAssessmentAssignment – 30%Group Assignment – 30% Final Examination – 40%Mid semester test – 30% Research project – 30% Final exam – 40%Research Assignment 1 – 25%Examination – 40%Research Assignment 2 – 25%Year 3, Semester 6Subject titleMarketing of Services and Social IssuesStrategic ManagementEntrepreneurship and New Venture CreationProfessional PracticeCodeBMM304BBA302BBA304BBA307Credit points6666PrerequisiteBMM101 Marketing PrinciplesBEX101 Business Technology Management 1Learning OutcomesDifferentiate between goods and services and understand the importance of services to the world economy.Examine the concept of a services marketing system and apply the ‘7 Ps’ of service marketing.Investigate the concept of ‘customer satisfaction’ in a services marketing context and relate this to the concept of ‘total quality management’.Evaluate cost models in the delivery of services and balance productive capacity and demandAnalyse service failure and complaint behaviour and propose appropriate service recovery strategies.Explain the challenges of marketing in the non-profit (NP) sector and compare similarities between NFP and commercially focused marketing.Demonstrate understanding of the concepts in strategic management.Apply in a practical way the frameworks for strategic analysis, strategy formation and strategy implementation.Identify and critically examine the issues and on-going challenges associated with strategic management for organisations in the business, public, and not-for-profit sectors.Apply the principles of value analysis and the key methods for assessing, evaluating and controlling strategic performance to optimise outcomes.Critically analyse and propose viable solutions to current strategic management issues/problems.Utilise a variety of key creativity, opportunity search, and innovation techniques.Critically analyse new business opportunities.Exhibit conceptual skills in market development, financial analysis, capital acquisition, and management of entrepreneurial firms.Examine the process of developing an idea into viable products/services to produce strong returns.Distinguish between viable and non-viable opportunities.Identify a viable business opportunity and develop a detailed business plan capable of bringing the opportunity to a successful conclusion.Discuss the problems of working in and motivating the new venture team.Review the process and output of a work project/placement to complement academic and formal learning and developmentUnderstand organisational culture and ethics, work practices, and the diversity of workplacesDemonstrate an understanding of the nature of managerial work in practiceEvaluate the value of industry and professional networks and their importance to self-reliance, lifelong learning and career progressionRecognise and work collaboratively with a variety of occupational culturesWeekly contact3 hours3 hours4 hoursTimetabled time16 hours in a combination of lectures and tutorials/workshopsWork Placement75 hours (10 x 7.5 hours day equivalent)AssessmentCase study report – 30% Tutorial exercises – 35%Final Examination – 35%Assignment 1 – 55%Assignment 2 – 30%Quizzes -15%New venture business plan –50% Final exam – 50%Placement Reflective Journal/Blog – 50% Report – 50%Electives – Year 2ELECTIVEELECTIVEELECTIVEELECTIVESubject titleBusiness Technology Management 2Editing and PublishingBusiness Relationship ManagementOrganisational and Environmental AnalysisCodeBEX104BEX201BEX102BEX202Credit points6666PrerequisiteBEX101 Business Technology ManagementBEX101 Business Technology ManagementBAC205 Organisational BehaviourLearning OutcomesDevelop, design and modify documents using advanced features of a broad range of software applications.Design and develop templates, macros and processes to promote the efficient production of documents in an administrative environment.Describe processes to manage staff and business occupational health and safety issues in the light of legislative requirements.Understand basic design principles and elements – CRAP and Gestalt principlesIdentify the elements of typography and demonstrate how to incorporate these into documents.Identify the principles of colour theory and useUnderstand layout principlesExplain the graphic design processUnderstand the process of print productionCritique own work and that of othersIdentify internal and external factors which impact on business relationships.Display the interpersonal skills required to successfully manage business relationships in the modern organisation by applying the principles of supportive communication.Understand the role of teams in different work environments and the stages of team development and identify strategies for managing for managing team performance.Manage the performance of others by giving effective feedback, using motivation techniques and gaining power and influence in business relationships.Analyse the nature of conflict and its resolution and demonstrate attitudes which enable the individual to cope in conflict situations.Select and utilise appropriate negotiation and persuasion skills.Assess the training, education and development options available in modern organisations.?Review the current views (local and international) of corporate social responsibility, consider ethics and ethical decision-making and describe the concept of corporate governance.Apply management tools and techniques to analyse an organisation’s external environment and its ability to ‘fit’ into its industry and the wider environmentExplain the strategies that can be used to ‘manage’ and/or create linkages with those environmental elements.Evaluate the internal environment of an organisation in particular its culture and determine its congruence with the stated organisational goalsDetermine the characteristics of an innovative organisation and evaluate the nature of change, resistance to change and need for innovation as a means of securing a competitive advantageApply analytical techniques that can assist managers to foresee changes in the environment and allow them to adjust strategy, structure or personnel needs to meet the challenges faced by the organisation.Weekly contact5 hours5 hours3 hours3 hoursAssessmentWork case study assessment – 40% Access/Excel test – 40%Report – 20%Test – 10%Visual diary – 10% Project 1 – 10%Project 2 – 25%Project 3 – 25%Class exercises – 10% Practical test – 10%Research report – 30% Group presentation – 30% Final exam – 40%Essay – 30% Progressive Tests – 15%Discussion forum contributions – 15% Final examination – 40%Electives – Year 2ELECTIVEELECTIVEELECTIVEELECTIVESubject titleContemporary Legal IssuesPublic Relations ManagementBusiness to Business MarketingContemporary Employment IssuesCodeBEX303BBA201BMM204BEX304Credit points6666PrerequisiteBEX107 Business LawBBA202 Human Resource ManagementLearning OutcomesCompare and contrast the different forms of business ownership.Identify the laws relating to employment.Discuss the role of the manager in relation to the legal and regulatory conditions which impact on the operation of a business in relation to privacy, FOI, EEO and pare the different methods of protecting an organisation’s intellectual property rights.Evaluate the insurance requirements to overcome risks relating to the operation of an organisation.Identify the main insolvency and bankruptcy issues in relation to managing debt and debt recovery.Distinguish between income tax, capital gains tax and GST and discuss potential taxation liabilities in these areas.Analyse the effects of new legislation on the operations of an organisation.Investigate civil liability in the work environment.Differentiate between the role of PR and other major business disciplines, especially marketing, and assess their relationship to the culture and core business of public and private business entities.Analyse public relations concepts, theories and contexts and the importance of professional ethics and conduct within organisations.Demonstrate an understanding of the public relations industry and the diversity of its practice.Evaluate the importance of relationship management for organisational success.Prepare a public relations operational plan, defining public relations problems or opportunities, comparing a range of strategies used in the relationship building process and designing objectives and strategies for a public relations campaign.Select appropriate public relations strategies for managing a range of crisis situations.Contrast business-to-business (B2B) marketing and consumer marketing, including business buying behaviour and include a critical examination of how businesses select, segment, and target business markets.Develop a deeper knowledge of B2B marketing concepts and a familiarity with lesser-known B2B marketing concepts such as agri-business, the reseller and government sectors.Assess how pricing of goods and services is undertaken for business markets.Evaluate the application of e-commerce in logistics practice and supply chain management in delivering value to customers in business markets.Analyse the nature and characteristics of the individual communication tools and media of the business promotional mix.Evaluate the essential elements in which businesses develop value-based propositions for their customers.Apply various business marketing tools to marketing problems and propose solutions.Examine key elements of the Australian industrial relations system including the employment relationship, the contract of employment and the changing regulatory framework.Analyse the emergence of a range of workforce models within the ‘new economy’ and evaluate their impact in terms of managing people and resources.Evaluate career management and development strategies from an organisational and individual perspective in the context of attracting, developing and retaining talented people.Identify current trends in performance management and analyse their significance in building and maintaining organisational human capital.Examine the current regulatory framework for equal opportunity and management of diversity and describe contemporary perspectives on these issues as they relate to the concepts of equity and improved organisational performance.Assess emerging employment issues and their impact on contemporary businesses.Weekly contact3 hours3 hours3 hours3 hoursAssessmentResearch assignment – 35% Assignment – 25%Exam – 40%Folio – 20%Oral Presentation and Report – 20% Assignment – 40%Group activity – 20%Mid semester test – 20%Group Marketing Report & Presentation 1 – 20% Group Marketing Report & Presentation 2 – 20% Final Examination – 40%Mid semester test – 30% Group Presentation – 20%Discussion Forum Contributions – 10% Examination – 40%Electives – Year 2ELECTIVEELECTIVEELECTIVESubject titleFinancial Decision MakingOrganisational BehaviourBusiness CommunicationCodeBEX207BAC205BBA103Credit points666PrerequisiteBAC101 Accounting PrinciplesLearning OutcomesDiscuss the structure, content and utility of the major financial statements within the context of financial and management accountingAssess the influence of environmental factors on the accounting system and vice versaPrepare documentation in accordance with the internal and external reporting requirementsInvestigate decision making criteria used when choosing capital investment projectsCategorise costs to assist in the decision makingDevise an organization process to complement the technical process of constructing operating budgets and financial budgets required to produce budgeted financial statementsExplain the concepts of organisational behaviour and organisational culture; and analyse the work of selected organisational behaviour theorists.Interpret patterns of individual behaviour and motivational factors in the work environment.Explain the basis of organisational design; assess formal and informal organisational structures and identify the position of the manager in these areas.Assess the use of power, politics and influence in organisations in both the public and private sectors.Explore the development of leadership theories and their application in the contemporary business environment.Evaluate some important issues Australian organisations are likely to face in the future and speculate on the changes businesses will have to implement to retain a competitive position.Demonstrate an understanding of academic and business writing styles.Develop listening and reading skills for academic and business situations.Plan and present different styles of written business pare and contrast varied academic and professional sources of information.Develop and articulate a coherent written argument.Demonstrate understanding of academic conventions including referencing, acknowledging and document formatting.Weekly contact3 hours3 hours4 hoursAssessmentAssignment 1 – 20%Assignment 2 – 20% Final Examination – 60%Essay – 30%Case study analysis – 30% Final exam – 40%Essay – 30%Discussion form contributions – 10% Oral presentation – 20% Examination – 40%Electives – Year 3ELECTIVEELECTIVEELECTIVEELECTIVESubject titleBusiness Technology Management 3Advanced Editing and PublishingCustomer Relationship ManagementDriving Change and Developing OrganisationsCodeBEX203BEX205BMM203BEX206Credit points6666PrerequisiteBEX101 Business Technology Management and BEX104 Business Technology Management 2BEX201 Editing and PublishingBMM101 Marketing PrinciplesBBA101 Business ManagementLearning OutcomesAnalyse business problems that a business professional might encounter, and develop possible solutions independently, within organisational guidelines, using technology.Develop, design and modify documents as per requirements using advanced features of a range of software applications.Design and develop templates, macros, building blocks and processes to promote the fast and efficient production of documents.Employ advanced techniques in the conventions of filing and archiving while maintaining security and confidentiality.Develop and implement a business or records system for a small office or business.Demonstrate the use of a range of tools and techniques (applicable to complex software applications) for the production and manipulation of imagesEvaluate design solutions and assess technical requirements to achieve the most appropriate format in the creation of complex corporate productsExamine the characteristics of digital imaging and traditional imaging and recommend the appropriate file format for pre-press production.Categorise the creative, technical, legal and financial requirements to achieve the desired outcome.Recommend appropriate and cost effective solutions for the finishing of a corporate product.Explain the concept of relationship marketing (RM), distinguish it from other forms of marketing based on single-transaction or ‘production’ emphasesAnalyse the benefits of marketing models beyond the traditional ‘4P’ concept.Explain the objectives of RM, identifying and investigating critical elements including relationship drivers; the relationship life cycle and the maintenance of social and business networks.Create a model of RM by demonstrating how to develop, build and maintain relationships with internal and external partners, and with suppliers and end-user customers.Define and critically evaluate the concept of customer relationship management (CRM) and its application of marketing and analytical aspects of CRM to what constitutes a relationship-oriented organisation.Describe the organisational systems used to support CRM including MIS, the internet, call centres and direct mail.Apply CRM as an integral business strategy in the management of key accounts in either a B2C or B2B environment.Explain the sources of change that impact the organisation from its external and internal environments.Describe the types of change that may be needed in organisations in order to adapt to their environment.Describe the approaches to managing change and innovation in organisations including the widely accepted models for diagnosis and implementation described in the literature.Describe the critical capabilities required of the change agent (or manager) in the diagnosis, planning and implementation of change programmes.Develop a change intervention for an organisation depending on the level of change and the unique needs of the individual and/or organisation.Discuss approaches to evaluating the implementation and institutionalisation of change in the organisation.Weekly contact5 hours5 hours3 hours3 hoursAssessmentTest – 40%Folio – 10%Tests – 25%Record Management Simulation – 10% Case Study – 15%Group project – 20% Folio – 20%Individual Project – 30% Theory Test – 30%Assignment 1 – 15%Assignment 2 – 35% Final Examination – 50%Essay – 30%Group presentation – 30% Final Examination – 40%Electives – Year 3ELECTIVEELECTIVEELECTIVEELECTIVESubject titleCompliance and Risk ManagementAustralian and International Business ProtocolsE-Business EssentialsInternational Human Resource ManagementCodeBEX302BEX306BEX301BBA303Credit points6666PrerequisiteBBA202 Human Resource ManagementBBA202 Human Resource ManagementLearning OutcomesAnalyse the function and roles of managers and in particular their responsibility to plan, organise, lead and controlEvaluate the significance of the control process, its purpose and the various levels of control relevant to an organisationCritically assess the steps in the design process and the various managerial approaches to implementing controlsEvaluate the various types of management information systems available to organizations; in particular transaction-processing systems, office automation systems, knowledge work systems, management information systems and executive support systemsEvaluate the common types of control systems used by businesses such as quality, OH&S, financial, budgetary, inventory and operations management and compliance and risk management.Discuss the impact of globalisation on business practices in pare socio-cultural, religious, political and economic practices between one country in three regions or specific countries drawn from Europe, Asia/Pacific, the Middle East, the Americas and Africa with those of Australia.Determine the general factors that influence cross-cultural encounters favourably or unfavourably.Investigate the mores of cross-cultural etiquette in business – both written and spoken.Develop an awareness of, and sensitivity to, the effects of cultural differences on management effectiveness in multinational enterprises.Analyse the cultural protocols relevant for an executive administrator to assist in planning international business transactions.Review the international business environment from the perspectives of globalisation, emerging markets, the information economy and technological developments.Evaluate the impact of the international business environment from the perspective of the firm including strategic planning in multi- international corporations (MNCs), structuring for international operations and strategic HRM in a global environment.Analyse the international dimensions of culture – both national and organisational – and identify the impact of these on the contemporary organisation’s HRM practices.Investigate the recruitment and selection function and contrast the traditional processes in this area with the challenges faced by the MNC and the organisation seeking to develop international operations or pursue off-shoring.Review the requirements of preparing expatriates for international assignments through the training and development function and explore the differences in the needs of home country and host country subsidiaries in terms of training and development needs.Analyse the factors associated with expatriate performance management, including data comparisons, effects of distance, subsidiary maturity and host environment factors.Review the international business environment from the perspectives of globalisation, emerging markets, the information economy and technological developments.Evaluate the impact of the international business environment from the perspective of the firm including strategic planning in multi-international corporations (MNCs), structuring for international operations and strategic HRM in a global environment.Analyse the international dimensions of culture – both national and organisational – and identify the impact of these on the contemporary organisation’s HRM practices.Investigate the recruitment and selection function and contrast the traditional processes in this area with the challenges faced by the MNC and the organisation seeking to develop international operations or pursue off-shoring.Review the requirements of preparing expatriates for international assignments through the training and development function and explore the differences in the needs of home country and host country subsidiaries in terms of training and development needs.Analyse the factors associated with expatriate performance management, including data comparisons, effects of distance, subsidiary maturity and host environment factors.Weekly contact3 hours3 hours3 hours3 hoursAssessmentCase study report – 30%Tutorial exercises – 35% Final Examination – 35%Research Report – 30%Group presentation and report – 30% Final Examination – 40%Essay – 35%Group Project – 40%Group Presentation and Report – 25%Essay – 35%Group Project – 40%Group Presentation and Report – 25%Electives – Year 3ELECTIVEELECTIVESubject titleOrganisational LeadershipInternational Business and MarketingCodeBEX307BMM303Credit points66PrerequisiteBBA101 Business ManagementBMM101 Marketing Principles and BMM102 Professional SellingLearning OutcomesUnderstand the origins and development of leadership and managementReview the meaning of leadership in the contemporary context and what this means to the executive assistant or accountantUnderstand leadership models.Explain the concept of emotional intelligenceRelate the concept of organisational culture to leadership in the contemporary organisationUnderstand public sector leadership.Demonstrate an understanding of leaders and leadership by studying a selected leader and delivering an oration about them.Demonstrate an understanding of the role of international trade and environmental factors in global marketing.Identify, evaluate and select attractive international markets.Apply marketing concepts and models in analysing and formulating international marketing and business plans.Critically assess strategic approaches used in international business and marketing.Develop and evaluate marketing strategies for a hypothetical or real product in organisations involved in international marketing and international business.Examine contemporary issues in international marketing.Weekly contact3 hours4 hoursAssessmentCase studies – 10%Small group leadership group activities – 10%Personal reflecti5on – 10% Essay – 20%Presentation – 10%Final Examination – 40%Case study – 15% Business Report – 35% Final Examination – 50% ................
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