STRATEGIC MARKETING

Strategy Adjustment of Walmart China LIU Yanrong [a],* [a]School of Applied English, Dalian University of Foreign Languages, Dalian, China. *Corresponding author. Received 20 September 2013; accepted 2 December 2013 Abstract With its “Everyday Low Price” strategy (EDLP), Walmart Inc established itself as the global leader in retailing. ................
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