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Video Conferencing Industry: 5 Forces WorksheetKey Barriers to EntryList several types (or categories) of?Possible New Entrants?in video conferencing (at least 3).?Put them in the order reflecting your assessment of their likelihood of entering (highest to lowest). Then, below the list,?indicate a few factors that you feel influence the likelihood that a firm will enter.AmazonAppleUnknown / kid in garageFirst two have substantial related resources and capabilities as well as valuable brands that would allow them to enter more easily.Supplier PowerList several types/categories of?Suppliers?in video conferencing (at least 3) - what are the key inputs that firms must rely on? Put them in the order that you estimate they would have power to charge high prices (highest to lowest). Then, below the list, indicate a few factors that you feel drive the differences in their ability to charge high prices.Internet ProvidersOperating systemsInfrastructure as a service (IAAS) such as Amazon Web Services or Microsoft AzureEach category of supplier has limited power to charge since there is significant competition. In addressing short term spikes, some may have greater power as capacity may be constrained in the short term.RivalryList several (at least 3) of the?Rivals?in the video conferencing industry. Put them in the order that you estimate they would compete more directly with Zoom. Then, below the list, indicate a few factors that influence your assessment of whether they compete directly.Microsoft TeamsCisco WebexGoogle HangoutsFactors:None are as easy to use as Zoom.Microsoft Teams and Cisco products are enterprise specific and Hangouts is personal use.Most operate with a freemium model of some sort.Buyer PowerList several types (or categories) of?buyers?in the video conferencing industry (at least 3 types) where each one might be thought of as a market niche. Put them in the order you estimate for their willingness to pay (highest to lowest). Then, below the list,?indicate a few factors that you feel drive the differences in willingness to pay.Enterprise-userElderly or immuno-compromisedPersonal useEnterprise users typically have the most resources and willingness to pay given the impact on their operations. Personal users are willing to pay the least.Threat of SubstitutesList several types/categories of?Substitutes?for video conferencing (at least 3) - what alternatives might buyers rely on? Put them in the order that you estimate they are comparable to buyers (highest to lowest). Then, below the list, indicate a few factors that you feel make some more comparable.Conference callShared documents?In-person meetingsThe virus and whether in person activities are allowed. Travel costs and time may vary. Usability and whether infrastructure exists to support conference calls or other technical options. ................
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