Generic Strategy: Types of Competitive Advantage
5 Conceptual Marketing Frameworks 18. 5.1 The Four P’s of the Marketing Mix 18. 5.2 Market-Oriented Strategic Planning 18. 5.3 Market Segmentation, Targeting, and Positioning 20. 5.4 Analyzing Industries and Competitors 22. 5.5 The Technology Adoption Life Cycle: Discontinuous Innovations 23 Generic Strategy: Types of Competitive Advantage ................
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