Home - Oakton Community College
Marketing Plan Rubric MKT 131-PRINCIPLES OF MARKETINGSubmit a completed marketing outline or planPresent a PowerPoint presentation to the classMarketing Plan Outline- CategoriesExisting Co. New ProductNew Co. New ProductIncludes-the following1-Company/Industry Overview a. Profile/History b. SBU’s c. Mission & Vision d. SWOT Analysis e. Goals and Objectives2030Brief description of the companyStrategic Business UnitsMission & Vision statements Strengths, Weaknesses, etc.Resources to achieve goals?2-Market Analysis/Environmental Audit a. Environmental Audit b. Product Life Cycle Identified10206 Factors IdentifiedWhere is your product/service in the Product Life Cycle?3-Competitive Analysis-Identify: a. Competition-Direct/Indirect b. Market Share Breakdown c. Competitive Advantage d. Product Positioning e. Industry Analysis20Who/where are the competitors?What/who is the market?What is your advantage?Perception of product by consumerDescribe the industry4-Consumer Analysis/Profile a. Market Segmentation b. Consumer Demographics c. Target Audiences d. Market Research2020How did you segment this market?Age, education, gender, income? What is the target market?What type of research to do?5-Strategy-Ansoff’s Matrix1010Which strategy will you use & why? 6-Market Mix Analysis-5 P’s a. Product b. Place c. Price d. Promotion e. People/Customer Service1010How does your product or service fit into the Market Mix?Did you explain each? 7-Recommendations/Conclusion 55Conclusion Technical Elements55PPTS, Citations, Outline Team Presentation5050PPT presentation of key elements Team Score TOTAL POINTS150150Total Possible: 150 points ................
................
In order to avoid copyright disputes, this page is only a partial summary.
To fulfill the demand for quickly locating and searching documents.
It is intelligent file search solution for home and business.
Related download
- sample marketing plan
- marketing mix quiz richmond county school system
- hospitality major lodging submajor
- 1 1 theoretisch kader 6 p s plaats
- the marketing mix is one way at looking at an organisation
- home oakton community college
- marketing plan summary home business victoria
- marketing strategy key concepts 4 monfort college of
Related searches
- why community college is bad
- why community college is better
- why community college is beneficial
- gadsden state community college application
- community college philosophy statement sample
- gadsden state community college anniston al
- gadsden state community college bookstore
- gadsden state community college employment
- gadsden state community college nursing
- community college philosophy statement
- why community college is good
- community college teaching statement