Market segmentation of the consumer market in South Africa

Market segmentation of the consumer market in South Africa J.H. Martins Bureau of Market Reserach ABSTRACT The consumer market can be segmented in various ways. This article concentrates on the calculation of the size of the South African consumer market, segmented by geographical area and demographic characteristics of households. ................
................

In order to avoid copyright disputes, this page is only a partial summary.

Google Online Preview   Download