CHAPTER 1—CONSUMER BEHAVIOR AND CONSUMER …
26. In the 4 P’s that comprise the marketing mix, product refers to: a. goods d. A and B b. services e. A, B, and C c. tangible and intangible attributes ANS: E. 27. In the 4 P’s that comprise the marketing mix, ____ is when the firm decides on the most effective outlets through which to sell their products and how best to get them there. ................
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