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2018 State Cover GirlWhat?A competition in ad sales for our state program book in which the winner’s headshot is the cover of our state program book and they are awarded on stage during the awards presentation at the pageant! This program book is then sent to the Screen Actors Guild and top modeling and talent scouts and agencies in your state, LA and NYC!When?Begins NOW through the registration deadline for your state. You have that much time to sell as many ads and listings as possible!Who?Any delegate in any division currently registered for the 2018 United States Pageant in Washington, Oregon, Idaho or Utah.Why?To provide an outstanding opportunity for motivated and remarkable delegates to get special recognition at our state pageant as our 2018 Cover Girl on stage and be the face of our souvenir program book and for aspiring models, actresses, and performers to get their headshots in the hands of industry movers and shakers!How it works:We provide a comprehensive sales packet to each delegate to approach local businesses and organizations for ad sales purchases. Our packet includes a full marketing proposal for businesses you approach and a brief training for you in the finer points of sales so that you can tell each of these decision makers why investing in marketing through pageantry is a winning investment! You collect ad orders and print ready logos and ad copy, order forms and payment for the ad itself, and forward it to your marketing director for printing in our program book. Your ad buyer is rewarded through exposure to each and every one of our state delegates, their families, fans of our pageant system, our entire army of sponsors and much more! All proceeds from the ad sales goes to building our prize packages, offering more value to our delegates and funding our scholarship program!What could you win?In order to make this as sweet a deal as possible, I’ve created a tiered prize system so that even if you don’t ultimately become our state cover girl, you can still be rewarded for your amazing efforts! The BasicsWe have 4 different options for ad buyers. In order for you to qualify for a full page of sales, you must sell 1 full page ad, 2 half page ads, 4 quarter page ads or 16 business directory listings. Full color full page ads count as a page and a half each. All ads in our book are black and white with the exception of our full page ads. Full page ad purchasers can choose from a black and white ad or full color ad pricing. Here is a description of each ad choice:Business directory listing: Each page in our program book directory will have 2 columns of businesses. A business listing will appear in 12pt font size and include name, web address, and telephone number only. Logos are not printed for these. It’s very similar to an old telephone book listing but larger font and more space between listings. There will be approximately 60 listings per page, alphabetically. There is no option to bold their name or increase the font size.Quarter page ad:Can include ad copy per the appropriate size of 3.75”x5” and it always printed vertically in those dimensions. We do not offer business card size ads, but we can create a quarter page ad out of a business card for them for a small fee.Half page ad:Half page ads can be laid out in a vertical or horizontal format. Again, we can create an ad for them out of a business card logo or other images they provide for a small fee, but their logo and/or other collateral supplied must be print ready quality. The dimensions for these two options are in the graphic above.Full page ads:As per the above graphic dimensions. Obviously, a full page ad is a HUGE advantage for an advertiser and it is by far the best value for their investment. Pricing:Business Directory Listing$25Quarter Page Ad$100Half Page Ad$200Full Page Ad B&W$350Full Page Ad Full Color$500Ad Creation Fee if no print ready copy is provided or digitally emailed$25Ad Sales Process:Make your pitch! (read more about sales tips in our training in this packet)Have the buyer fill out a purchase form indicating the size of the ad, options, contact information, etc. Every buyer MUST fill out this form!Collect payment in the form of check or they can pay with PayPal by sending to the PayPal address on their order form. Please do not allow them to mail their own check! Collect the check from them in person and forward them to us stapled to their ad purchase form.Collect their print ready ad copy (whether it be business card, actual marketing collateral, completed copy, or business directory listing. If they choose to submit print ready ad copy, please do not staple or fold anything they provide you. It’s essential that it’s smooth, flat, untorn and without the holes of staples!-OR-Have them email their digital ad to: rdscrownproductions@ with their full business name that matches the name on their order form so we can pair them up correctly. If they choose to submit their ad electronically, they must still fill out the purchase form! You do not need to mail these, but rather scan or send a photograph of the form to us in order to make it convenient to rdscrownproductions@.Accumulate ad sales until the deadline and race to be our 2018 state Cover Girl!Prize Tiers:Qualifying Sales:Prize:1 full page adCrystal Crown Sash Pin2 full page adsAll of above and $50 cash prize3 full page adsAll of above and $100 cash prize4 full page adsAll of above and 2 free tickets for your family to the pageant!5 full page adsAll of the above and a tiered crown and sash box with plush pillow6 full page adsAll of the above and two additionaltickets to the pageant for a total of 4!7 full page adsAll of the above and your entire cheering section is given priority reserved seating at the state pageant!8 full page adsAll of the above plus $50 cash for each additional page soldIf you sold 8 full ad pages, your total value of the prizes would be up to $800!!!!The winner of the coveted State Cover Girl is the delegate with the most ad sales, even if the above tiers are not fully attained. The winner still gets the prizes at each level referenced above in addition to the program book cover. Family Shout Out Pages!This year we are super excited to offer full page shout out pages that friends and family members can purchase full pages in our program book at a highly discounted rate! These shout out pages can contain photos submitted by the family and words of encouragement for your delegate! Friends and family can chip in to contribute and purchase a page or double page together. Please let your loved ones know about this opportunity and have them contact me directly to coordinate the page….delegates shouldn’t be able to see it until pageant day after all! Intro to SalesThe easiest sales are going to be generated from ad purchases by business you frequent (dentist, hair salon, etc.), friends and family that are business owners, and businesses interested in our particular market. Our state program book is distributed to our delegates, ticket holders at our pageants, and our entire list of sponsors. Each purchaser of ad space will receive support recognition through our social media channels. For those businesses who may inquire about pageant sponsorship investments and branding at the pageant itself, please refer them to Robyn 208-863-2236. The program book ad sales are for ads printed in our state program book which this year we will post a PDF on our public FB page!! It is 100% more effective to approach potential buyers in person. Emails and phone calls are wildly unreliable. Wear your crown and sash and look your best when you go in to talk with potential ad buyers. It makes a huge difference when there is royalty standing in front of them and makes the pageant a concrete idea for them rather than an abstract picture in their minds.Approach the following people: family business owners, friends that own businesses, your doctor, your dentist, your hair salon, nail salon, spa, gym, coffee spot, favorite restaurant you frequent, local grocer, your lawn maintenance crew, your insurance agent, your favorite boutique or jeweler, your attorney, your childcare provider, your car dealer, your bank, etc. Ask your parents to ask their contacts. Ask family members to leverage their contacts. Locally owned businesses are more apt to have buying power over corporate owned businesses. Be sure when you visit these businesses, you have your packet prepared to give them. You will lose the sale immediately if you’re unable to furnish them the information they need when they ask for it. If you email them a packet rather than hand it to them, chances are they won’t even look at it. BE PREPARED. Have order forms ready. Have pens with you they can fill them out with. Have a folder with you to collect their copy and keep it safe. Give them a clear copy of instructions to submit their copy digitally if they prefer. The easier you make it for them to buy, the more likely they will be to follow through. If you leave a packet with them, follow up with them within 48 hours to make sure they submit their order. Again, make it as easy as possible. Without a follow up reminder, you’ll likely not get a purchase. The following pages contain our marketing packet. The ad order form, example ad page, and receipts are all here for you to maximize your success! This sales drive and competition are self-motivated. You get out of it what you put into it. However, we are here to support you. We cannot, however, approach potential advertisers on your behalf. We can answer their questions if they have questions beyond your knowledge. Please have them contact Robyn Baird at 208-863-2236.548640000 State Program Book Ad Sales Order Form Each ad purchase MUST be accompanied by this form completed by the purchaserBusiness NameContact PersonAddressCity, State, ZipPhone NumberWeb AddressAd SizeCostPlease indicate payment methodCircle OneAd copy enclosed AE-or-Electronically Submitted ESCircle OneDirectory Listing25.00Check PayPal CashAE ES? Page Ad100.00Check PayPal CashAE ES? Page Ad200.00Check PayPal CashAE ESFull Page Ad B & W350.00Check PayPal CashAE ESFull Page Ad Full Color500.00Check PayPal CashAE ESAd Creation Fee25.00Check PayPal CashAE ESFamily Shout-out Single Page100.00Check PayPal CashAE ESFamily Shout-out Double Page 175.00Check PayPal CashAE ESTotal Due$_______For PayPal payments, please send through friends & family to rbaird75@. Your business name should be included in the memo line when sending payment electronically. Checks should be made out to RDS Crown Productions.Ad Submission GuidelinesAd copy in print form MUST be submitted in print ready format. If you do not have ad copy, we can prepare an ad for you from a business card or other marketing collateral for a very small fee of $25.Business Directory listings contain your business name, web address, physical address and phone number only. Logos and artwork cannot be printed in the directory.Email all digital ad copy, artwork, and/or logos to rdscrownproductions@Electronic submissions must be submitted in pdf or .jpeg file format with minimum 300dpi. Bleeds are only permitted on a full page or double page spread.Contact us with questions at rdscrownproductions@ or via phone at (208) 863-2236Please be aware of our ad submission deadlines. Even with a paid advert, if copy is not submitted by the deadline, we are unable to include your ad due to printing deadlines. Refunds will not be issued for any reason or under any circumstance. Please ensure your ad is submitted prior to our deadlines!Washington StateApril 15th, 2018Utah StateMarch 15th, 2018Idaho StateJanuary 15th, 2018Oregon StateFebruary 15th, 2018-50292076200center-127001699260152400Program Book Ad Purchase ReceiptCompany Name: ___________________________________________________Date: __________ Amount: ____________ Ad Size: ____________________Delegate Name: ___________________________________________________Thank you for your support! Through our pageants, we build character, confidence, and support arts and academics!00Program Book Ad Purchase ReceiptCompany Name: ___________________________________________________Date: __________ Amount: ____________ Ad Size: ____________________Delegate Name: ___________________________________________________Thank you for your support! Through our pageants, we build character, confidence, and support arts and academics!-453390188595Date: ____________________Buyer: ___________________State: ____________________Amount: _________________Circle:Cash Check Credit CardDate: ____________________Buyer: ___________________State: ____________________Amount: _________________Circle:Cash Check Credit Card1666875171450-50292076200center-127001699260152400Program Book Ad Purchase ReceiptCompany Name: ___________________________________________________Date: __________ Amount: ____________ Ad Size: ____________________Delegate Name: ___________________________________________________Thank you for your support! Through our pageants, we build character, confidence, and support arts and academics!00Program Book Ad Purchase ReceiptCompany Name: ___________________________________________________Date: __________ Amount: ____________ Ad Size: ____________________Delegate Name: ___________________________________________________Thank you for your support! Through our pageants, we build character, confidence, and support arts and academics!-453390188595Date: ____________________Buyer: ___________________State: ____________________Amount: _________________Circle:Cash Check Credit CardDate: ____________________Buyer: ___________________State: ____________________Amount: _________________Circle:Cash Check Credit Card1666875171450-50292076200center-127001699260152400Program Book Ad Purchase ReceiptCompany Name: ___________________________________________________Date: __________ Amount: ____________ Ad Size: ____________________Delegate Name: ___________________________________________________Thank you for your support! Through our pageants, we build character, confidence, and support arts and academics!00Program Book Ad Purchase ReceiptCompany Name: ___________________________________________________Date: __________ Amount: ____________ Ad Size: ____________________Delegate Name: ___________________________________________________Thank you for your support! Through our pageants, we build character, confidence, and support arts and academics!-453390188595Date: ____________________Buyer: ___________________State: ____________________Amount: _________________Circle:Cash Check Credit CardDate: ____________________Buyer: ___________________State: ____________________Amount: _________________Circle:Cash Check Credit Card1666875171450 ................
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