Retail Shop Analysis Assignment - City Tech OpenLab
Retail Wine Shop Analysis (5% of course grade)
Task:
Visit a retail wine store (a suggested list is on the back of this page). Review the store set-up and analyze the benefits/drawbacks of the store. Compose an essay analyzing the store’s attributes/weaknesses.
Role and Audience:
As a student studying wine you will be in the role of investigator, seeking out a better understanding of various styles of wines. The audience of the paper is anyone interested in visiting a retail wine shop.
Format:
➢ Proper APA format for essays
➢ Business card or promotional material of the store must be attached to the back of the paper.
➢ Alternate format: post analysis on OpenLab with link to the retail wine shop.
Expectations:
This assignment will be assessed for the following information:
➢ Clarity of information communicated and the student’s ability to analyze and interpret the attributes/weaknesses of the wine retail shop.
➢ Analysis should be 2 pages long and must include (but is not limited to):
o How customer friendly is the layout of the store?
o What regions are highlighted and were they organized and easily identifiable?
o Do they offer a wide price range?
o What added benefits are available in addition to sales?
o Demeanor of the sales assistants…
o Recommendation of improvements and why.
o Additional comments.
Student Learning Outcomes
Upon completion of this project, students will be able to:
a. recognize fermented beverages and where they are produced;
b. discuss wine making methods and wines producing areas;
c. recognize and define wine terminology;
Recommended Retail Wine Shops:
Aida’s World of Wine & Liq.
2626 Hylan Blvd
Staten Island, NY 10306
Appellation Wine & Spirits
156 10th Avenue
New York, NY
212-741-9474
Astor Wines and Spirits
399 Lafayette Street
New York, NY 10003
Bacchus
2056 Broadway
Between 70th & 71st
New York, NY 10023
Best Cellars
1291 Lexington Avenue
New York, NY 10128
Cabrini Wines
831-833 West 181st Street
New York, NY 10033
Crush Wine Company
153 E 57th Street
New York, NY 10022
Grand Wine & Liquors
30-05 31st Street
Astoria, NY 11102
Harlem Vintage
2235 Frederick Douglas Blvd.
Harlem, NY 11027
Leisers Liquors Inc.
41-30 162nd Street
Flushing, NY 11358
Morrell Wine Exchange
1035 3rd Ave
New York, NY 10021
Pete Milano’ Wine & Liquors
1441 Forest Avenue
Staten Island, NY 10302
Riverdale Vintner
549 West 235th Street
Bronx, NY 10463
Scotto’s Wine Cellar
318 Court Street
Brooklyn, NY 11231
Sky View Wine & Liquors
(Kosher Specialty)
5681 Riverdale Avenue
Bronx, NY 10471
Slope Cellars
436 7th Ave. Btw 14/15 St.
Brooklyn, NY 11215
Vestry Wines
65 Vestry Street
New York, NY 10013
Vino Italian Wines & Spirits
121 East 27th St.
New York, NY
Due Date
Week 10
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