Retail Shop Analysis Assignment - City Tech OpenLab



Retail Wine Shop Analysis (5% of course grade)

Task:

Visit a retail wine store (a suggested list is on the back of this page). Review the store set-up and analyze the benefits/drawbacks of the store. Compose an essay analyzing the store’s attributes/weaknesses.

Role and Audience:

As a student studying wine you will be in the role of investigator, seeking out a better understanding of various styles of wines. The audience of the paper is anyone interested in visiting a retail wine shop.

Format:

➢ Proper APA format for essays

➢ Business card or promotional material of the store must be attached to the back of the paper.

➢ Alternate format: post analysis on OpenLab with link to the retail wine shop.

Expectations:

This assignment will be assessed for the following information:

➢ Clarity of information communicated and the student’s ability to analyze and interpret the attributes/weaknesses of the wine retail shop.

➢ Analysis should be 2 pages long and must include (but is not limited to):

o How customer friendly is the layout of the store?

o What regions are highlighted and were they organized and easily identifiable?

o Do they offer a wide price range?

o What added benefits are available in addition to sales?

o Demeanor of the sales assistants…

o Recommendation of improvements and why.

o Additional comments.

Student Learning Outcomes

Upon completion of this project, students will be able to:

a. recognize fermented beverages and where they are produced;

b. discuss wine making methods and wines producing areas;

c. recognize and define wine terminology;

Recommended Retail Wine Shops:

Aida’s World of Wine & Liq.

2626 Hylan Blvd

Staten Island, NY 10306

Appellation Wine & Spirits

156 10th Avenue

New York, NY

212-741-9474

Astor Wines and Spirits

399 Lafayette Street

New York, NY 10003

Bacchus

2056 Broadway

Between 70th & 71st

New York, NY 10023

Best Cellars

1291 Lexington Avenue

New York, NY 10128

Cabrini Wines

831-833 West 181st Street

New York, NY 10033

Crush Wine Company

153 E 57th Street

New York, NY 10022

Grand Wine & Liquors

30-05 31st Street

Astoria, NY 11102

Harlem Vintage

2235 Frederick Douglas Blvd.

Harlem, NY 11027

Leisers Liquors Inc.

41-30 162nd Street

Flushing, NY 11358

Morrell Wine Exchange

1035 3rd Ave

New York, NY 10021

Pete Milano’ Wine & Liquors

1441 Forest Avenue

Staten Island, NY 10302

Riverdale Vintner

549 West 235th Street

Bronx, NY 10463

Scotto’s Wine Cellar

318 Court Street

Brooklyn, NY 11231

Sky View Wine & Liquors

(Kosher Specialty)

5681 Riverdale Avenue

Bronx, NY 10471

Slope Cellars

436 7th Ave. Btw 14/15 St.

Brooklyn, NY 11215

Vestry Wines

65 Vestry Street

New York, NY 10013

Vino Italian Wines & Spirits

121 East 27th St.

New York, NY

Due Date

Week 10

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