Chapter 9—Product Concepts

CHAPTER 7. 7-78. Often the most difficult step in the marketing research process is: A) analyzing the situation. B) defining the problem. C) getting problem-specific data. D) interpreting the data. E) All of the above. 7-87. Data that has already been collected or published is: A) useful data. B) secondary data. C) primary data. D) free data. E) rarely--if ever--useful for marketing decision ... ................
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