Advance Marketing management final exam



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|Student name: |The Islamic University of Gaza: |

| |Faculty of commerce |

|Professor Name: Dr. Rushdy Wady |ID Number: |

|Subject: advance marketing management | |

|Final Exam 2002-2003 |Date Monday 20/1/2003 |

Select one question of each groupe

Groupe A

1- Marketing operates within a dynamic global environment, requiring

marketing managers to think freshly about their marketing objectives

and practices. from your point view explain the marketing challenges at

twenty first century?

2- Marketing management job is to attract and build relationships with consumer

by creating customer value and satisfaction. However, marketing managers

cannot accomplish this task alone. their success will depend on other forces

Would you describe these forces?

Groupe B

3- Companies have greater capacity to provide managers with good information

but often have not made good use of it. Many companies are now studying their

managers information needs and designing information systems to meet those

Needs. What do you think MIS PARTS is all about?

4- Consumer around the world varies tremendously in age, income, education level

and tastes. they also buy incredible variety of goods and services . As a

marketer how do you think that consumers make their choices among various

products embraces a fascinating array of factors?

Groupe C

5-Organizations that sell to consumer and business markets recognize that they

cannot appeal to all buyers on those markets or at least not to all buyers

in the same way. Buyer are too numerous, too widely scattered, and too

varied in their needs and buying practices. Briefly discus the basis to be

followed by marketing managers to develop and sell the right product?

6- Product and service branding, packaging, labeling and product support services have an important role in marketing. Do you agree? And why?

Groupe D

7- Some companies face a problem ---- they must develop new product solution

lies on strong new – product planning and in setting up a systematic new –

product development process for finding and growing new products--- explain

the product development process?

8- Marketers say that marketing strategy should be changed during the product

life cycle……. Do you agree? And how marketing strategy change?

Groupe E

9- price is all around us. you pay rent for your apartment, tuition for your

education and a fee to your dentist. The airline, railway, taxi, and bus

companies charge you a fare. Discuss how companies adjust their prices to

take into account different types of customers and situations?

10- Advertising,sales promotion, and puplic relation p[aying a vital role in the

promotion mix. If you where a marketing manager describe the major

decisions invo lve in developing an advertising program?

Groupe F

11- Marketing management job is to attract and build relationships with consumer

by creating customer value and satisfaction. However, marketing managers

cannot accomplish this task alone. their success will depend on other forces

Would you describe these forces?

12- Today, most direct marketers see direct marketing as playing an even broader role than simply selling product and services they see it as effective tool for interacting with customers to build long-term relationshipes.from your point oview what form could be applicable at free and a devoloped market?

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