WHAT IS MANAGEMENT
The conflict over video formats for consumer video players is heating up. Half the movie companies are adopting the HD DVD format. The other half is adopting the incompatible Blu-Ray format. (See complete lecture link on page 9.33 of this manual.) TEXT FIGURE 9.7. The New-Product Development Process (Box in text on page 305) VI. The 4Ps of ... ................
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