AWS Marketplace - Seller Guide
Seller Guide
AWS Marketplace
Copyright ? 2024 Amazon Web Services, Inc. and/or its a?liates. All rights reserved.
AWS Marketplace
Seller Guide
AWS Marketplace: Seller Guide
Copyright ? 2024 Amazon Web Services, Inc. and/or its a?liates. All rights reserved.
Amazon's trademarks and trade dress may not be used in connection with any product or service
that is not Amazon's, in any manner that is likely to cause confusion among customers, or in any
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the property of their respective owners, who may or may not be a?liated with, connected to, or
sponsored by Amazon.
AWS Marketplace
Seller Guide
Table of Contents
What is AWS Marketplace? ............................................................................................................. 1
Using AWS Marketplace as a seller .......................................................................................................... 1
Contract structure for AWS Marketplace ................................................................................................. 3
Pricing of products in AWS Marketplace ................................................................................................. 4
Getting started as a seller .............................................................................................................. 6
Seller requirements for publishing free software products ................................................................. 6
Additional seller requirements for paid products .................................................................................. 7
Eligible jurisdictions for paid products ............................................................................................... 7
AWS Marketplace Management Portal .................................................................................................... 8
Seller registration process .......................................................................................................................... 9
Creating your public pro?le ................................................................................................................ 10
Providing tax information ................................................................................................................... 11
Providing US bank account information .......................................................................................... 12
Completing the Know Your Customer process ............................................................................... 13
Completing bank account veri?cation process ............................................................................... 15
(Optional) Add secondary users for the Know Your Customer procedure ................................. 16
Disbursement and buyer billing ........................................................................................................ 17
Already a seller? .................................................................................................................................... 19
Complaints handling policy ¨C Amazon Payments Europe ............................................................ 19
Listings fees ................................................................................................................................................. 21
Public o?er listing fees ....................................................................................................................... 21
Private o?er listing fees ...................................................................................................................... 21
Channel partner private o?er (CPPO) listing fees ......................................................................... 22
Professional services listing fees ....................................................................................................... 22
Seller toolkit ................................................................................................................................................ 22
AWS Marketplace Commerce Analytics Service .............................................................................. 22
AWS Marketplace Field Demonstration Program ........................................................................... 40
More resources in AWS Marketplace Management Portal ............................................................ 41
Preparing your product ................................................................................................................. 42
Product delivery ......................................................................................................................................... 42
Product pricing ........................................................................................................................................... 46
Pricing models ....................................................................................................................................... 46
Changing pricing models .................................................................................................................... 51
Changing prices ..................................................................................................................................... 51
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AWS Marketplace
Seller Guide
Private o?ers ......................................................................................................................................... 51
Product refunds ..................................................................................................................................... 52
Regions and countries ............................................................................................................................... 55
AWS Regions .......................................................................................................................................... 55
Countries ................................................................................................................................................. 55
Standardized contracts ............................................................................................................................. 56
Standard Contract for AWS Marketplace ......................................................................................... 56
Reseller Contract for AWS Marketplace ........................................................................................... 58
Categories and metadata ......................................................................................................................... 59
Naming and describing your product ............................................................................................... 59
Choosing categories and keywords ................................................................................................... 60
AMI and container product usage instructions .................................................................................... 61
.................................................................................................................................................................. 59
CloudFormation delivery ..................................................................................................................... 62
Monitoring and assessing application functions ............................................................................ 63
Rotating programmatic system credentials and cryptographic keys ......................................... 63
Search engine optimization for products ............................................................................................. 64
Search engine optimization ................................................................................................................ 64
AWS Marketplace search ..................................................................................................................... 65
Preparing your private o?er ......................................................................................................... 68
How private o?ers work ........................................................................................................................... 68
Private o?er considerations ................................................................................................................ 69
Private o?er experience for buyers ................................................................................................... 70
Reporting for private o?ers ............................................................................................................... 71
Supported product types ......................................................................................................................... 71
Private o?ers for AMI products ......................................................................................................... 71
Private o?ers for container products ............................................................................................... 72
Private o?ers for professional services products ........................................................................... 73
Private o?ers for SaaS products ....................................................................................................... 73
Private o?ers for ML products ........................................................................................................... 73
Creating and managing private o?ers ................................................................................................... 74
Starting a new private o?er ............................................................................................................... 75
Understanding o?er statuses ............................................................................................................. 75
Drafting and publishing the private o?er ....................................................................................... 76
Sending a private o?er to a buyer ................................................................................................... 77
Saving your private o?er progress .................................................................................................... 78
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AWS Marketplace
Seller Guide
Updating the expiration of a private o?er ...................................................................................... 79
Cancelling a private o?er .................................................................................................................... 79
Channel partner private o?ers ................................................................................................................ 79
Additional information ........................................................................................................................ 81
Creating a resell opportunity as an ISV ........................................................................................... 81
Installment plans ........................................................................................................................................ 84
Creating a payment schedule ........................................................................................................... 84
Reporting for installment plans ........................................................................................................
Private o?er upgrades, renewals, and amendments ..........................................................................
Managing agreements for private o?ers .........................................................................................
Supported product types for private o?er amendments .............................................................
85
86
86
86
Submission process for upgrades and renewals ............................................................................ 87
Reporting for upgrades, renewals, and amendments ................................................................... 88
Future dated agreements ......................................................................................................................... 89
Creating future dated agreements .................................................................................................... 90
Using an installment plan with future dated agreements ........................................................... 90
Receiving noti?cations for future dated agreements .................................................................... 91
Using future dated agreements with reselling for Channel Partner private o?ers .................. 91
AMI-based products ....................................................................................................................... 93
AMI-based product delivery methods .................................................................................................... 93
Understanding AMI-based products ....................................................................................................... 94
Product lifecycle .................................................................................................................................... 94
AMI product codes ................................................................................................................................ 96
Change requests .................................................................................................................................... 97
Product Load Forms ............................................................................................................................. 98
Annual agreement amendments ....................................................................................................... 99
Single-AMI products ................................................................................................................................ 100
Prerequisites ........................................................................................................................................ 101
Understand the self-service experience .........................................................................................
Create your single-AMI product ......................................................................................................
Create a change request ...................................................................................................................
Get the status of a change request ................................................................................................
Update product information ............................................................................................................
Update the allowlist (preview accounts) .......................................................................................
Update product visibility ..................................................................................................................
Add an AWS Region ...........................................................................................................................
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