Spring 2015 Apparel Line: Refined Simplicity

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Honors College Capstone Experience/Thesis Projects

Honors College at WKU

12-8-2014

Spring 2015 Apparel Line: Refined Simplicity

Rachael Y. Misiuta

Western Kentucky University, rachael.misiuta871@topper.wku.edu

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Misiuta, Rachael Y., "Spring 2015 Apparel Line: Refined Simplicity" (2014). Honors College Capstone Experience/Thesis Projects. Paper 520.

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SPRING 2015 APPAREL LINE: REFINED SIMPLICITY

A Capstone Experience/ Thesis Project Presented in Partial Fulfillment of the Requirements for

the Degree Bachelor of Science with Honors College Graduate Distinction at Western Kentucky University

By Rachael Y. Misiuta

*****

Western Kentucky University 2014

CE/T Committee: Professor Cindy Jones, Advisor Professor Deborah Shivel Professor Dennis Wilson

Approved by

___________________________ Advisor

Department of Family and Consumer Science

Copyright by Rachael Y. Misiuta

2014

ABSTRACT

Valuing in the billions of dollars, the fashion market is one of the biggest industries in the world and most of that money doesn't come from selling a few couture pieces to wealthy clientele, but from selling hundreds of thousands of more reasonably priced pieces to the masses. This paper is not meant as a business plan on how to penetrate the market, but rather it seeks to answer the question, "will this apparel line sell?" While creating these designs, the target market was kept in mind and what these potential customers are looking for: simple designs that are easy to put together to create a stylish and comfortable outfit, affordable, and is of reasonable quality. All of this is combined to exhibit a fashion line that will sell to the masses along with documentation and research to back up this statement.

Keywords: Capstone Experience, Thesis, Fashion, Spring 2015, Apparel, Clothing Line ii

Dedicated to my ever supporting friends, family, and professors iii

ACKNOWLEDGEMENTS

I switched my major from the other side of the world and it was possibly the best decision I have ever made. But I couldn't have done it without all the support and encouragement I have received from my friends and family. I have to have a special shout out to Jill, Anna Beth, Sara, and my dearest roommate Amy, with whom I counseled with when making my decision and who continue to inspire me to follow my dreams.

An extra special thanks to my Dad. Without you, I don't know where I would be. I will always cherish any advice, help, and love you give. Thanks for telling me that you would support me no matter what I chose to do.

To Grandma Mimi, thank you for having faith in me and believing that I will succeed no matter what I did.

I would also like to thank my professors, especially Cindy Jones and Deborah Shivel, for making class so enjoyable, giving great critic, and helping, not only myself, but all of your students to flourish.

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VITA 1992................................................Born ? Albany, New York 2010.................................................Greenwood High School - Bowling Green,

Kentucky 2012.................................................Study Abroad ? Massey University in

Palmerston North, New Zealand 2014................................................Internship ? Kaufmanfranco, New York,

New York

FIELDS OF STUDY Major Field: Interior Design and Fashion Merchandising

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TABLE OF CONTENTS Page

Abstract................................................................................................ii Dedication............................................................................................iii Acknowledgements.................................................................................iv Vita.....................................................................................................v List of Figures.......................................................................................vii Chapters:

1. Introduction..................................................................................1 2. Boards........................................................................................2 3. Marketing Report...........................................................................3 4. Competitive Analysis......................................................................10 5. Refined Simplicity Apparel Brand.......................................................22 Bibliography.........................................................................................30

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