Make-up assignment – Strategic Partnerships
Strategic Partnerships
Strategic partnerships are when two separate organizations “join marketing forces” so that both can benefit financially (either through the purchase of goods/services, brand recognition, awareness, etc.) They tend to have similar target markets.
Two examples:
• Apple and Nike – through integration of ipod with running sneakers
• McDonalds and Disney – through distribution of promotional character figures (toys) within meals
Choose two local companies that could form a “strategic partnership”.
• Explain how it would work? (visualize it)
• Explain why you think it would work?
• Why is it a good fit? (provide details)
• Does it benefit one more than the other?
Choose two national or global companies that could form a “strategic partnership”.
• Explain how it would work? (visualize it)
• Explain why you think it would work?
• Why is it a good fit? (provide details)
• Does it benefit one more than the other?
Make-up assignment – Strategic Partnerships
Choose three sets of businesses that could enter into a strategic partnership with each other so that it would be financially beneficial to both. For each set, address the following:
• Explain how it would work? (visualize it)
• Explain why you think it would work?
• Why is it a good fit?
• Does it benefit one more than the other?
Your responses should be typed in a word document.
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