Make-up assignment – Strategic Partnerships



Strategic Partnerships

Strategic partnerships are when two separate organizations “join marketing forces” so that both can benefit financially (either through the purchase of goods/services, brand recognition, awareness, etc.) They tend to have similar target markets.

Two examples:

• Apple and Nike – through integration of ipod with running sneakers

• McDonalds and Disney – through distribution of promotional character figures (toys) within meals

Choose two local companies that could form a “strategic partnership”.

• Explain how it would work? (visualize it)

• Explain why you think it would work?

• Why is it a good fit? (provide details)

• Does it benefit one more than the other?

Choose two national or global companies that could form a “strategic partnership”.

• Explain how it would work? (visualize it)

• Explain why you think it would work?

• Why is it a good fit? (provide details)

• Does it benefit one more than the other?

Make-up assignment – Strategic Partnerships

Choose three sets of businesses that could enter into a strategic partnership with each other so that it would be financially beneficial to both. For each set, address the following:

• Explain how it would work? (visualize it)

• Explain why you think it would work?

• Why is it a good fit?

• Does it benefit one more than the other?

Your responses should be typed in a word document.

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