The Do’s and Don’t of Generational Target Marketing - AARP

T he Do's a nd Don't of Generational Target Marketing

Marketing to Baby Boomers and Beyond

Presented by Tracy Needham, AARP At the Marketing Financial Services

to Baby Boomers Conference Chicago, IL, March 27-29, 2006

AARP's M ission

"AARP is dedicated to enhancing quality of life for all

as we age. We lead positive social change and deliver value to members through information, advocacy and service."

Products and Services

Information and Education Advocacy Member Services Community Service

You Have Heard The Statistics

Every day 11,000 Americans are turning 50 By 2020, there will be 35 million more Americans 50+, a growth rate of 43% More than one in three Americans will be 50 or older in 2020

The Age Wave

40%

35% 30%

% Age 50+

25%

20%

15%

10%

5%

0%

1900 1910 1920 1930 1940 1950 1960 1970 1990 2000 2010 2020 2030 2040 2050

Source: U.S. Census Bureau, middle series projections and historical data, U.S.

 ................
................

In order to avoid copyright disputes, this page is only a partial summary.

Google Online Preview   Download