Chapter 9—Product Concepts
a. interactive b. relationship c. patronage d. nonprofit e. affiliation ANS: B. Relationship marketing involves ongoing interaction between the service provider and the customer. It is a means of attracting, developing, and retaining customer loyalty. PTS: 1 REF: 166 OBJ: 11-5 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Strategy. 76. ................
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