Papers for BA591, Fall 1999



Course Syllabus BA 991Special Topics in Consumer ResearchJim Bettman – Spring 2019Purpose:The purpose of this seminar is to examine recent work in, or relevant to, consumer research. We will select a set of topics to be considered over the semester, often triggered by a new article of particular interest or student interests. For each topic considered, a few articles will be chosen, and we will read and discuss those. Our goals will be to gain exposure to the latest ideas in consumer research and to develop research ideas. In particular, each week we should generate in class the design/idea for at least one new study in the focal topic area.Classes will be held in Conference Room 6 at the Fuqua School on Tuesdays from 1:30 pm – 4:30 pm. The first class is Tuesday, January 15. The last class is Tuesday, April 16. Student Responsibilities:Each student should come to the seminar prepared to discuss each article in depth and to present their ideas about the major ideas, contributions, or shortcomings of each article if asked to do so. Students should also examine the research ideas of the other students, as described next.As noted above, we will also generate an idea for a study each week. Each student will be responsible for writing up an approximately one-page (double-spaced) note for each class focusing on an idea for a study that relates to that week’s readings, e.g., a new study or studies designed to extend a particular paper or to build a bridge between papers. Please specify the research question, why it is important, and a brief overview of the proposed design (e.g., the independent and dependent variables) and hypotheses. Everyone should plan on outlining their ideas in class. Please submit your ideas to me no later than 5 pm on the Monday before each class so that I and the other students can examine them. I will forward these ideas to each class member. I will also send out copies of the papers for each session via email.Finally, each student will be expected to do a research paper, which can be a critical literature review, a design for a study, etc. I will set aside 1-2 hours at a specific time during the semester when we will discuss preliminary ideas for the papers, and I will ask each student to present an idea at those times. Papers are typically 20-30 pages in length and will be due by 5 pm on May 3, the Friday of exam week. On March 26 we will have each student present and receive feedback on their paper idea for roughly 10-15 minutes; please prepare a brief set of overheads outlining your idea (no more than 5-6) that you will briefly present; try to keep your presentation to 5 minutes or so in order to allow time for feedback from me and the others in the class.Papers for BA991, Spring 2019Session 1 – Misunderstanding How Doing Good Affects Social Connection – January 15, 2019Kumar, Amit and Nicholas Epley (2018), “Undervaluing Gratitude: Expressers Misunderstand the Consequences of Showing Appreciation,” Psychological Science, 29 (9), 1423-1435.Kumar, Amit and Nicholas Epley (2018), “A Little Good Goes an Unexpectedly Long Way: Underestimating the Positive Impact of Kindness on Recipients,” working paper.Yang, Adelle X. and Oleg Urminsky (2018), “The Smile-Seeking Hypothesis: How Immediate Affective Reactions Motivate and Reward Gift Giving,” Psychological Science, 29 (8), 1221-1233.Session 2 – Finding (or Developing) Your Passion – January 22, 2019a. O’Keefe, Paul A., Carol S. Dweck, and Gregory M. Walton (2018), “Implicit Theories of Interest: Finding Your Passion or Developing It?” Psychological Science, 29 (10), 1653-1664.b. Chen, Patricia, Phoebe C. Ellsworth, and Norbert Schwarz (2015), “Finding a Fit or Developing It: Implicit Theories About Achieving Passion for Work,” Personality and Social Psychology Bulletin, 41 (10), 1411-1424.c. O’Keefe, Paul A., E. J. Horberg, and Isabelle Plante (2017), “The Multifaceted Role of Interest in Motivation and Engagement,” in Paul A. O’Keefe and Judith M. Harackiewicz (eds.), The Science of Interest, Springer International Publishing AG, 49-67.Session 3 – The Self and the Product – January 29, 2019a. Dagogo-Jack, Sokiente W. and Mark R. Forehand (2018), “Egocentric Improvement Evaluations: Change in the Self as an Anchor for Brand Improvement Judgments,” Journal of Marketing Research, 56 (6), 934-950)..b. Harding, R. Dustin, Diogo Hildebrand, Thomas Kramer, and Jannine D. Lasaleta (forthcoming), “The Impact of Acquisition Mode on Expected Speed of Product Mastery and Subsequent Consumer Behavior,” Journal of Consumer Research.c. Wang, Yajin and Deborah Roedder John (2019), “Up, Up, and Away: Upgrading as a Response to Dissimilar Brand Users,” Journal of Marketing Research, 56 (1), 142-157.Session 4 – Time and Money – February 5, 2019a. Whillans, Ashley V. and Elizabeth W. Dunn (2018), “Identifiable Service Provider Effect: When Guilt Undermines Consumer Willingness to Buy Time,” Working Paper 18-057, Harvard Business School.b. Keinan, Anat, Silvia Bellezza, and Neeru Paharia (2019), “The Symbolic Value of Time,” Current Opinion in Psychology, 26, 58-61.c. Spiller, Stephen A. (2019), “Opportunity Cost Neglect and Consideration in the Domain of Time,” Current Opinion in Psychology, 26, 98-102.Session 5 – Malleable Morality – February 12, 2019a. Goenka, Shreyans and Manoj Thomas (2019), “The Malleable Morality of Conspicuous Consumption,” Journal of Personality and Social Psychology.b. Goldsmith, Kelly, Caroline Roux, and Jingjing Ma (2018), “When Seeking the Best Brings Out the Worst in Consumers: Understanding the Relationship between a Maximizing Mindset and Immoral Behavior,” Journal of Consumer Psychology, 28 (2), 293-309.c. Olson, Jenny G., Brent McFerran, Andrea C. Morales, and Darren W. Dahl (2016), “Wealth and Welfare: Divergent Moral Reactions to Ethical Consumer Choices,” Journal of Consumer Research, 42 (6), 879-896.Session 6 – The Joy of Being Clever – February 19, 2109a. Ruan, Bowen, Christopher K. Hsee, and Zoe Y. Lu (2018), “The Teasing Effect: An Underappreciated Benefit of Creating and Resolving an Uncertainty,” Journal of Marketing Research, 55 (4), 556-570.b. Isikman, Elif, Deborah J. MacInnis, Gülden ?lk?men, and Lisa A. Cavanaugh (2016), “The Effects of Curiosity-Evoking Events on Activity Enjoyment,” Journal of Experimental Psychology: Applied, 22 (3), 319-330.c. Topolinski, Sascha and Rolf Reber (2010), “Gaining Insight Into the ‘Aha’ Experience,” Current Directions in Psychological Science, 19 (6), 402-405.Session 7 – Big Data and Consumer Psychology – February 26, 2019a. Melumad, Shiri, J. Jeffrey Inman, and Michel Tuan Pham (2019), “Selectively Emotional: How Smartphone Use Changes User-Generated Content,” Journal of Marketing Research.b. Matz, Sandra C. and Oded Netzer (2017), “Using Big Data as a Window into Consumers’ Psychology,” Current Opinion in Behavioral Sciences, 18, 7-12.c. Matz, Sandra C., Cristina Segalin, David Stillwell, Sandrine R. Müller, and Maarten W. Bos (2019), “Predicting the Personal Appeal of Marketing Images Using Computational Methods,” Journal of Consumer Psychology.Session 8 – Followers and Fandoms – March 5, 2019a. Seregina, Anastasia and Henri A. Weijo (2017), “Play at Any Cost: How Cosplayers Produce and Sustain Their Ludic Communal Consumption Experiences,” Journal of Consumer Research, 44 (1), 139-159.b. Fuschillo, Gregorio (forthcoming), “Fans, Fandoms, or Fanatacism?” Journal of Consumer Culture.c. Schlosser, Ann E. (2005), “Posting versus Lurking: Communicating in a Multiple Audience Context,” Journal of Consumer Research, 32 (2), 260-265.Session 9 – Potpourri 1 – March 19, 2019a. Goor, Dafna, Nailya Ordabayeva, Anat Keinan, and Sandrine Crener (2018), “The Paradox of Luxury Consumption: Understanding Consumers’ Feelings of Inauthenticity,’ working paper.b. Ordabayeva, Nailya and Daniel Fernandes (2018), “Better or Different? How Political Ideology Shapes Preferences for Differentiation in the Social Hierarchy,” Journal of Consumer Research, 45 (2), 227-250.c. Grossmann, Igor, Harrison Oakes, and Henri C. Santos (2019), “Wise Reasoning Benefits from Emodiversity, Irrespective of Emotional Intensity,” Journal of Experimental Psychology: General.Session 10 – Student Paper Presentations – March 26, 2019Session 11 – Using My Religion – April 2, 2019a. Mathras, Daniele, Adam B. Cohen, Naomi Mandel, and David Glen Mick (2016), “The Effects of Religion on Consumer Behavior: A Conceptual Framework and Research Agenda,” Journal of Consumer Psychology, 26 (2), 298-311.b. Wu, Eugenia C. and Keisha M. Cutright (2018), “In God’s Hands: How Reminders of God Dampen the Effectiveness of Fear Appeals,” Journal of Marketing Research, 55 (February), 119-131.c. Kupor, Daniela M., Kristin Laurin, and Jonathan Levav (2015), “Anticipating Divine Protection? Reminders of God Can Increase Nonmoral Risk Taking,” Psychological Science, 26 (4), 374-384.d. Kurt, Didem, J. Jeffrey Inman, and Francesca Gino (2018), “Religious Shoppers Spend Less Money,” Journal of Experimental Social Psychology, 78 (September), 116-124.Session 12 – Food and Affiliation – April 9, 2019a. Wooley, Kaitlin and Ayelet Fishbach (2019), “Shared Plates, Shared Minds: Consuming From a Shared Plate Promotes Cooperation,” Psychological Science.b. Wooley, Kaitlin and Ayelet Fishbach (2017), “A Recipe for Friendship: Similar Food Consumption Promotes Trust and Cooperation,” Journal of Consumer Psychology, 27 (1), 1-10.c. Wu, Eugenia C., Sarah G. Moore, and Gavan J. Fitzsimons (2019), “Wine for the Table: Self-Construal, Group Size, and Choice for Self and Others,” Journal of Consumer Research.Session 13 – The Meaning of Life – April 16, 2019a. Vohs, Kathleen D., Jennifer L. Aaker, and Rhia Catapano (2019), “It’s Not Going to Be That Fun: Negative Experiences Can Add Meaning to Life,” Current Opinion in Psychology, 26 (April), 11-14.b. Sarial-Abi, Gülen, Kathleen D. Vohs, Ryan Hamilton, and Aulona Ulqinaku (2017), “Stitching Time: Vintage Consumption Connects the Past, Present, and Future,” Journal of Consumer Psychology, 27 (2), 182-194.c. Dwyer, Ryan, Elizabeth Dunn, and Hal Hershfield (2017), “Cousins or Conjoined Twins: How Different Are Meaning and Happiness in Everyday Life?” Comprehensive Results in Social Psychology, 2 (2-3), 199-215.WRITING A BEHAVIORAL PAPERIntroductionPositioningImportance - big picture - knowing the literature and important issuesState purpose early and oftenIssue in marketing/conceptual issue/combination of the twoNot “no one has studied this” (as the main reason)Overview of the paperLiterature Review and HypothesesUse only what you need for the case at handUse subheads and overviews of coming points - try to have a logical flowSummarize main points you want the reader to getHypotheses - explicit or not?MethodOverviewSections - see psychology journalsPs, Design, Procedure, Measures, AnalysesResultsOnly present results relevant to hypothesesOrganize by H (repeat) or by major dependent variableTry to present in some logical flowUse tables and figuresDiscuss after presenting - discussion section for each studyOverall DiscussionSummaryRelate back to introduction and purpose - conclusionsSome issues better in discussion than up frontReferencesPick a style and stick with it - either the journal you’ve targeted or APAGeneral issuesTop down vs. bottom up writing – write using a powerpoint “outline”You are telling a story – it must be coherent and simple (not too many “Main points”), write using reader expectations (what does the reader know by this point, what does the reader need to know to get what I am saying)See Heath and Heath, Made to Stick; Peracchio and Escalas, JCP (2008), 18, 3, pp. 197-204; Bem (see reference in Peracchio and Escalas). ................
................

In order to avoid copyright disputes, this page is only a partial summary.

Google Online Preview   Download