Production and Operations Management



Production and Operations ManagementTopic: Value additions in business of Retail chain store formulates by group members named “Insanes”University of Central Punjab, FaisalabadSUBMITTED TO MAM AISHA ARBAB KHANSUBMITTED BY AATKA AKRAM 0047 IQRA RAZA 0053 SHRISH MASOOD 0077 AQSA ANEES 0079 NOREEN NAEEM 0111 SAIRA KHALID 0201 SANA RIAZ 0185 IQRA TALIB 0137CLASS SECTION 1ASUBJECT OPERATION MANAGEMENTcentercenterACKNOWLEDGEMENT1stWe would like to thank ALLAH who gave me opportunity to study in a good university.2ndWe would like to thank Miss Ayesha Arbab Khan for a being a wonderful teacher. Also that she understands individual students and motivates them to achieve set targets.3rdWe would also like to thank the administration of Insanes for helping us out in this project. 4th And last but not the least we would like to thank our families who arranged for us to go to the company stores and meet concerned people.EXECUTIVE SUMMARYINSANES FASHION INDUTRY that we are going to establish will be one of the largest fashion industries in Pakistan and also round the GLOBE.The store targets the Middle East upper middle and elite class segment of the population. Though, store’s cloth is produced in Pakistan. “Insanes” maintains the international standard.The store provides a better price that is affordable by elite and middle class. The cloth is available in three different sizes. In future the store sells its outlets to third party.Other competing brands like men’s garments (generation), life style, Bed & bath, Ikea, macro, metro and Carrefour have a strong consumer base but The store’s product features distribution and promotional activities have created huge brand loyalty for which it is still the market leader in Pakistan.Insanes with its heavy promotional activities has been able to penetrate the market.But the other producers in the industry are posing a threat towards Insanes’ market share.TABLE OF CONTENTS TOC \o "1-3" \h \z \u Introduction PAGEREF _Toc379148039 \h 7Business Description PAGEREF _Toc379148040 \h 7Company’s Logo PAGEREF _Toc379148041 \h 8Brief Information About The Company PAGEREF _Toc379148042 \h 8Vision Statement PAGEREF _Toc379148043 \h 10Mission Statement PAGEREF _Toc379148044 \h 10Objectives Of Company PAGEREF _Toc379148045 \h 11Organizational Hierarchy PAGEREF _Toc379148046 \h 12Product Line PAGEREF _Toc379148047 \h 13Process Regarding Clothing PAGEREF _Toc379148048 \h 141.Spinning PAGEREF _Toc379148049 \h 142.Machinery Details & Capacity PAGEREF _Toc379148050 \h 144.Machinery Details & Capacity PAGEREF _Toc379148051 \h 14Processing PAGEREF _Toc379148052 \h 14Stitching PAGEREF _Toc379148053 \h 15Garment Stitching PAGEREF _Toc379148054 \h 15Made Ups PAGEREF _Toc379148055 \h 16Inventory Material Requirement PAGEREF _Toc379148056 \h 17Merchandising PAGEREF _Toc379148057 \h 17Merchandise Hierarchy PAGEREF _Toc379148058 \h 17Garments Heirarchy: PAGEREF _Toc379148059 \h 18Furniture Hierarchy : PAGEREF _Toc379148060 \h 18Home Fashion Hierarchy PAGEREF _Toc379148061 \h 19Markdown PAGEREF _Toc379148062 \h 19Shrinkage PAGEREF _Toc379148063 \h 19Value Added: PAGEREF _Toc379148064 \h 19(Jit)Just In Time PAGEREF _Toc379148065 \h 19Product Design PAGEREF _Toc379148066 \h 20Some Basic Designing Techniques PAGEREF _Toc379148067 \h 20Location Strategy PAGEREF _Toc379148068 \h 21Factors For Locating Strategy: PAGEREF _Toc379148069 \h 21Insanes Stores Are Located In Pakistan In The Following Places: PAGEREF _Toc379148070 \h 22Foreign Branches: PAGEREF _Toc379148071 \h 23Marketing Mix PAGEREF _Toc379148072 \h 24Value Addition PAGEREF _Toc379148073 \h 24Following Are The Key Points To Increase Sale PAGEREF _Toc379148074 \h 25Insanes Bcg Matrix: PAGEREF _Toc379148075 \h 26Marketing Strategies PAGEREF _Toc379148076 \h 261.Sales Through Franchised Outlets PAGEREF _Toc379148077 \h 262.Direct Marketing PAGEREF _Toc379148078 \h 263Market Targeting; PAGEREF _Toc379148079 \h 264Market Segmentation; PAGEREF _Toc379148080 \h 275Market Positioning; PAGEREF _Toc379148081 \h 276Customer Service: PAGEREF _Toc379148082 \h 27Competitors PAGEREF _Toc379148083 \h 27Supply Chain Management And Otb PAGEREF _Toc379148084 \h 27Management Information System: PAGEREF _Toc379148085 \h 29Total Quality Management PAGEREF _Toc379148086 \h 30Quality Circle Team PAGEREF _Toc379148087 \h 30Six Sigma: PAGEREF _Toc379148088 \h 31What Does Six Sigma Offer To Insanes? PAGEREF _Toc379148089 \h 31Why Should Insanes Use Six Sigma ? PAGEREF _Toc379148090 \h 32Layout Strategy: PAGEREF _Toc379148091 \h 33Layout For Children's Accessories PAGEREF _Toc379148092 \h 34Layout For Men And Women Wear PAGEREF _Toc379148093 \h 34Layout For Home Fashions PAGEREF _Toc379148094 \h 35Scheduling: PAGEREF _Toc379148095 \h 37Human Resource Management PAGEREF _Toc379148096 \h 38Men And Women’s Wear PAGEREF _Toc379148097 \h 38Kids Wear PAGEREF _Toc379148098 \h 38Home Fashion PAGEREF _Toc379148099 \h 38Maintenance PAGEREF _Toc379148100 \h 39Daily Transactions And Processing PAGEREF _Toc379148101 \h 39Techniques For Improvement PAGEREF _Toc379148102 \h 40Corporate Social Responsibility PAGEREF _Toc379148103 \h 40Swot Analysis PAGEREF _Toc379148104 \h 42Pest Analysis PAGEREF _Toc379148105 \h 43Conclusion: PAGEREF _Toc379148106 \h 47centertopINTRODUCTIONBUSINESS DESCRIPTIONInsanes is textile industry along with it’s a range of outlets to entertain it’s customers.It not only makes it’s cloth but also provides a finished product to it’s customers. The finished products are not only customized but also customerized through the JUST IN TIME SYSTEM. It has also made collaborations with different designers for it’s specific products design to gain:competitive edge compete in market customers attraction have strong bonding with the fashion PANY’S LOGOINSANSSENSING FASHIONBRIEF INFORMATION ABOUT THE COMPANYChief Executive OfficerMian Muhammad Ashraf Directors Mian Muhammad Ayan AshrafMr. Muhammad NaeemMiss FalakBankers/Financial InstitutionsAllied Bank Limited.Askari Commercial Bank Limited.United Bank Limited.Union Bank Limited.Registered Office Peoples colony Faisalabad. Tel: 041-8754472-8 Fax: 041-8752400, 8752700Website Address .pkWorks Designing –LahoreAll other functions are done under one roof in Sargodha road Faisalabad.Spinning Unit Weaving Unit Cutting Stitching Units Washing Printing VISION STATEMENT“To provide looks to society according to their interests and personalities and to lead as a thirst for people in their lives and in market.”MISSION STATEMENT Insanes make it’s vision possible by:Providing products according to their interestsAccording to their personalitiesIn time deliveryProviding products that surrounds their lifeProviding products that provide them a standard Addorable lookOBJECTIVES OF COMPANYInsane has following objectives:To lead in marketTo satisfy societyTo provide products according to interest and likenessTo retain in market by making customers happyTo provide addorable look to it’s customersORGANIZATIONAL HIERARCHYPRODUCT LINEFollowing is the product line of Insanes:Watches for men and womenGaons for womenLadies business suitsShoes for men and womenMake upChildren clothing rangeInfants clothing and accessories rangeParty wear (collaboration with Hassan Shehryar Yasin)Uppers for women and menArtificial Jewellry ( collaboration with nadia chottani )Clutches for men and womenHand bags for men and womenMale & female jeans Female topsFemale glovesFemale titesGym wear for men and womenMen and women scarvesMale and female jacketsMale and female casual wearMale kurtas party wear (collaboration with AhmedBilal)Female sarees ( collaboration with Satya Paul)Female and male lawn (collaboration with Ammar Bilal)Night wear of womenFurnitureBeddingPROCESS REGARDING CLOTHINGThe clothing is major focus in insanes and as the Insanes takes the fabric from its parent company so here is brief introduction of processingSpinningModernization efforts have brought major changes to the Pakistan textile industry. At Insanes Ltd.(Spinning Division) equipment has been streamlined and many operations have been fully automated with computers. Machine speeds have greatly increased.Machinery Details & CapacityInsanes Spins finest quality yarns in counts of 10, 16, 20, 22, 24, 30, 40, 60 & 80 in carded as well as combed versions. The spinning facility spread over 520,000 Square feet houses 19,000 spindles with an approximate production capacity of million Kg’s of yarn every year. WeavingWeaving is the oldest method of making yarn into fabric. While modern methods are more complex and much faster. On the loom, lengthwise yarns called the warp form the selection of the fabric. They usually require a higher degree of twist than the filling yarns that are interlaced widthwise.Machinery Details & CapacityInsanes weaving units are equipped with 120 air jet looms of 75, 110 and 134 inches with a production capacity of 36 million square meters per year. ProcessingInsanes Ltd. offers a complete range of processing facilities with highly qualified and experienced staff. It provides their customers global services and competitive advantage to meet requirements with adoptability & flexibility for woven and knitted fabrics.The Processing unit of Insanes further sub divided into following categories: PreparationQuality LabDyeing Printing Design Studio and Engraving FinishingBeing fashion outlet our main focus is on stitching, designing and made-ups.STITCHINGGarment StitchingMade UpsrighttopGarment Stitching The garment unit is a totally fresh concept they improved working conditions with full air conditioning and ergonomically designed workplace layouts. The concept of Unit Production System was adopted for product manufacture. This allows continuous online management, supervision and monitoring thus reducing response time to any shortcoming that may occur. Latest quality control procedures are implemented throughout the manufacturing process, form automated pre cut fabric inspection to the final product. Garber Fabric cutting technology and Computer Aided Design is applied to all pattern making, cloth utilization and marking cutting edges. This unit is also capable of stitching all sorts of casual/fashion garments equivalent to 45,000 meters of fabrics daily equipped with advanced and computerized mechanical systems such as: -Gerber technology with computer aided manufacturing;Equipment for accurately cutting articles;Advanced panel fabric cutters;Switch Track stitching system;Advanced stitching machines with an automatic trimming mechanism; andComputerized embroidery machines.leftcenterMade UpsMade-ups Home textiles are fast becoming our forte, across the globe. Out bed linen, duvet covers, comforters, bed spread, table lines, curtains and related accessories can now be compared to the best in the world and are available in the most sophisticated departmental stores abroad. Our soft furnishings sector stations fully computerized Unit Production System. This unit is capable of stitching all sorts of Textile Made Ups equivalent to 165,000 meters of fabrics per day with advanced facilities including: -Fourteen computerized quilting machines, with automatic filling of polyester into quilted articles. It is also capable of handling unlimited design options catering to single line, cording, and leftcentertwin line-emboss patterns. The facility is capable of creating countless patterns both for dimension and profile;Six advanced computerized embroidery machines that are capable of handling any design up to 9 colors in one go. The large 1x6m frame allows the creation of design on a large scale;?Complete polyester wadding plant;Advanced panel cutters;Computerized Eton stitching system;?Complete switch track systemINVENTORY MATERIAL REQUIREMENTThe inventory management details of the store are described under following headsIdeas products Women accessories Children accessoriesBath accessories Bedding Kitchen accessories Ceramics Others Apparel MERCHANDISINGMerchandise HierarchyThe merchandise hierarchy is divided under the following heads:Home Fashion GarmentsFurniture KIDS WEARS GARMENTS WOMEN WEARS MEN WEARSGARMENTS HEIRARCHY: SHIRTSBAGSSOCKSSHORTESCasual SUITSKURTISSTUFF TOYSAPPERALEASTERNWESTEBRNPANTSTrendy FURNITURE HIERARCHY : BEDS FURNITUREBABY CARRY COTS DINNIG TABLESIMPORTEDDOUBLE BEDSHOME FASHION HIERARCHY MISC ASSESSIORIESSFURNITURE HOME FASHION ROOM ACCESSIORIESCROCKERYBATH ROOM ACCESSIORIESMarkdownThe store marks down products when a season comes to an end. In the beginning of a new season, old inventory is removed from their shelves. This is done through "Open House" sales held twice a year. Goods are marked down to up to 50% of the Maximum Retail Price (MRP).ShrinkageConsidering the huge amount of merchandise the store carries, it’s almost impossible to keep an eye on every employee and every customer all the time. In order to prevent this, it has used a variety of advanced techniques. They include tags, stickers and weaving (in built). These techniques help the store to keep shrinkage at a very low amount, which is around 1.5% yearly.VALUE ADDED:(JIT)Just In TimeThis store is introducing JIT system for clothes and furniture so that the cost will reduce as there will not be much blockage of fund in inventory for longer period of time.PRODUCT DESIGNDifferent techniques are used in designing different products as the organization offers variety of products for it’s customers.Some Basic Designing TechniquesLaser ExposureComputer Aided DesigningWax JetPixel ArtBest Image SystemsDraping techniquerightbottomLOCATION STRATEGYThe store takes high class living & alluring lifestyle a step further with the introduction of its business development service entitled to serve a touch of class & the trademark the store lifestyle to the corporate industry.Factors For Locating Strategy:They have selected their locations based on following factors:They have target main cities of Pakistan like Islamabad, Lahore, Faisalabad, Karachi, Peshawar, Multan etc.They have opened their branches in popular areas as well as normal rating areas of all cities because they are targeting Elite & Middle class and according to their target, their outlet must be at a place which may attract especially that particular class whom they are serving.Their Brand Image demand to open their branches at lots of places because they have also popular as a popular international brand and wants to target large population. So, its location is complied with its Brand Image and target market. Thus the customer can access easilyThey have also considered their competitors so that they may be in completion with others.They have also consider the purchasing power of its customers while deciding location..Insanes stores are located in Pakistan in the following places:Insanes storesare complete family fashion store, which are catering to many consumers in Pakistan and in international markets and to position Pakistan as a fashion producing country.Insanes with its outlets in eighteen cities of Pakistan has already acquired the position of Pakistan's leading fashion brand.With the target of opening 50 stores in Pakistan by 2015, Insanes will maintain its status of being the largest chain of stores in Pakistan. Islamabad Rahim Yar Khan Lahore Gulberg Defense Model townCantt.Faisalabad Peoples colonyBatala colonyKohinoor Jinnah colonyCanal roadSargodha road Karachi Rawalpindi Peshawar Abbottabad Lahore (Defence branch) Multan Sialkot Gujrat Karachi (Tariq Road) Bhurban Sargodha Bahawalpur SahiwalMurreeChakwalKhaniwal Dera-ghazi-khanQuettaForeign Branches:Outside of Pakistan, Insanes has stores in the following places:Abu DhabiDubai (Jumeriah)MakkahBahrainAjmanSharjahRiyadh (Olaya Road near to Kingdom Tower)Hong KongThai-landMalaysiaSri-lankaLondonGermany Italy VALUE ADDITION:Our Insanes Store are operating as a multi-national stores not on international level like Chen one Stores.MARKETING MIXProductInsanes is an outlet where customers can get almost each and everything for the house and for themselves. It has clothes, shoes, and accessories for every member of the house. There is no other outlet which provides all these things under one roof. Its product range and product quality is an integral part of the marketing mix.PlaceInsanes, being in a very busy shopping mall, has a mall location. Insanes has organized its merchandise in such a way that it's easier for a customer to access the desired product. They have departments, then sections, and further subsections to facilitate customers.PriceInsanes’s pricing is done as Maximum Retail Price, which includes production cost, taxes and margins. Although, this is called MRP but, as it’s done in an odd manner it can also be called as odd pricing. It means, they have priced most of their products as Rs. 95, Rs. 695, etc. Sometimes, prices bundling is also done for promotional purposes. According to most of the people, Insanes's prices are very high, and are not affordable to many. But its officials believe that, "we are not catering to the market which cannot afford these prices. And even if the prices are higher, products are worth the prices."PromotionThe Insanes uses different types of media to promote them self. They use billboards in crowded areas, short commercials on television, promotional events, organize meetings and auctions, a website for every store and a general one with extra information about the history and upcoming products., They like the lifestyle and were the merchandise with the brands on it. They want to see all the insanes all around the world. These fans are very important and the Insanesoffers them an All Access system. This system uses member cards. When a member spends money at the Insaneshe/she gets points, with these points he/she can get free merchandise, buy or a discount. 5. People (personnel)For a company, the personnel are of main importance, to be able to sell their concept, their products. Very often the company chooses to train their people to sell products and treat the customers the way, they think that fits to their concept.New personnel of the insanes are selected on several points as friendliness, then being open to compliments as well to complaints and how they react on certain situations. Every single person who works for insanes is trained to stand for the concept (examples will follow later) and to give the customer a once in a lifetime experience, which they will remember. Every visit to each insanes is different and exciting. Whether you visit is for the first time or if you visit it on a monthly basis.Following are the key points to increase saleAssurance of consistent qualitySurety of on time deliveryCompetitive ratesCost efficiencyBetter service to the customerBetter communication development with customerInsanes BCG matrix:MARKETING STRATEGIESThe insanes marketing strategy is to bring creativity and innovations in fashions & design.insanes has been expanding its export sales through a network of franchise outlets and selling agents, direct marketing and strategic alliances.Sales through Franchised OutletsThe Company's franchised "insanes" outlets have been a great success. This initiative has been very helpful in encouraging insanes plans to expand the number of franchised outlets in Pakistan and in other regional markets.. Direct MarketingThe insanes management has taken initiatives by making direct sales to leading chain stores operating in the UAE and other Gulf countries through a Sharjah and has also established strategic market alliances in the following markets:The company plans to create similar strategic alliances in the Central Asian and African markets for the marketing of its own brands.Market Targeting;Insanes is targeting Upper & elite Class. So Insanes should offer low priced products in future to target the upper middle and middle class, which will give more popularity to the business and would make them stronger financially. Insanes targets the Middle East and Pakistan. Insanes targets the people 3month to 45 ages.Market segmentation; Insanes is doing Niche marketing because they have divided their market into different segments of cloth in which heir segments are men cloth, ladies cloths, infant cloth, girl’s cloth, kid’s cloths, boy’s cloths shirts etc.Urban RichUrban and Sub Urban Upper Middle and Middle ClassRural PoorMarket segmentMarket positioning;Insanes is charging high price for their products as it is giving more benefits to business.Insanes has designed its products according to the customer wants and demands. Insanes product’s have satisfied consumers and has created brand image among its consumersCustomer Service:Customer Service insanes always Strive to provide exceptional customer service, a characteristic unique to their chain. The secret of successful retailing is to give your customers what they want. People at that time would feel proud by shopping at insanes, with a fully equipped customer care desk. Helping people make a difference insanes should be designed to save customer’s time and money, while providing a unique shopping experience, through efficient operations and valuable solutions. COMPETITORSCompetition Current Individual Competitors Shoes (Marie Claire, etc) In terms of Prices Men’s Garments (Amir Adnan, etc)Excellent styles & regional presence Ladies Garments (Generation, etc) More cultural & society focus designs Bed Linen (Life Style, Bed & bath etc) Better prices Furniture (Several new stores) Better prices with quality International Players (IKEA, Macro etc) Expected Competitors International Players (IKEA, Macro, Metro, Carrefour etc)Insanes storesSUPPLY CHAIN MANAGEMENT AND OTBAs we are improving the processes and increasing the no. of people to serve and our product line is also being increased so , we also have to improve our sypply chain.We are improving our supply chain due to following reasons”Boosts Customer ServiceSCM impacts customer service by making sure the right product assortment and quantity are delivered in a timely fashion. Additionally, those products must be available in the location that customers expect. Customers should also receive quality after-sale customer support.Improves Bottom LineSCM has a tremendous impact on the bottom line. Firms value supply chain managers because they decrease the use of large fixed assets such as plants, warehouses and transportation vehicles in the supply chain. Also, cash flow is increased because if delivery of the product can be expedited, profits will also be received quickly. But overall scnerio will be the same :Insanes has two kinds of supplies. The first one, customer's orders, is limited to certain merchandise and is rare. The second is normal routine orders. The Open to Buy (OTB) process at Insanes is on a daily basis. The data is fed in automatically in the Point of Sale system which is sent to the head office everyday. The inventory is replenished as soon as the stock level goes down. Insanes has its own supply chain management. It has its own distributor and suppliers.The notes issued by the suppliers are signed by the warehousing department and the same note is signed by the supervisor at the outlet when the stock is received. The Goods Received Notes (GRN) and the Inter Transfer Notes (ITN) are linked with one another. The goods return feature is also present in the MIS. A return receipt or note is packed inthe cartons which are sent back.MANAGEMENT INFORMATION SYSTEM:righttopA strong management information system in any organization enables the management to make effective and timely decisions. The customer relationship management, e-commerce, online order tracking system and video conferencing has helped in executive decision support system and speedup customer response time.For this purpose Insanes has taken every step to make is MIS most modern and sophisticated:The Company has implemented an ERP system with LAN/WAN connectivity. VPN connectivity options and wireless internet access at speeds of upto 1.3MBPS have also been establishedIt has made the MIS speedier, efficient and cheaper. The use of computers at each level enables the company to create a paperless environment. Hand scanning machines are installed at entry gates.Entry and exit of employees is monitor through this system. The payroll system is also linked with this system. A team of highly qualified I.T professionals is working with Insanes and a number of software’s and packages have been developed by them for automation of the systems.lefttopTOTAL QUALITY MANAGEMENTInsanes deals with the different and variety of products around of the world. Insanes must considered quality of brands at first so in order to improve continuous performance in quality it should do some thing else if the Insanes is to compete as a leader in the world markets like:Each of the 10 decisions made by operations managers deals with some aspect of identifying and meeting customer expectations.In order to implement strong TQM 14 points of quality expert W.Edwards Deming must b follow:Create consistency of purposeLead to promote changeBuild quality into the productBuild long term relationships based on performance instead of awarding business on priceContinuously improve product,quality,and serviceStart trainingEmphasize leadershipDrive out fearBreakdown barriers between departmentsStop haranguing workersSupport, help and improveRemove barriers to pride in work Institute education and self improvementPut everyone to work on the transformationQuality circle team:More over the Insanes must adopt the quality circle strategies in which a small group of 6 to 12 employees doing similar work who voluntarily meet together on a regular basis to identify improvements in their respective work areas using proven techniques for analyzing and solving work related problems coming in the way of achieving and sustaining excellence leading to mutual upliftment of employees as well as the organization.Quality circleAre a method of continuous quality improvement in Insanes by direct involvement of employees in qualityThey operate on the basic principle that employee participation in decision making and problem solving improves the quality of work.They are:Voluntary group of personsMeet on regular basisWork on similar tasksShare area of responsibilitySolve problems related to workThree major attributes of QCQuality Circle is a form of participation management. Quality Circle is a human resource development technique. Quality Circle is a problem solving technique.Six sigma:Six sigma is another effective TQM program which Insanes must adopt.Six sigma is not A standardA certificateAnother metrics like percentageIt is a set of statistical and other quality tools arranged in unique wayIt is a way of knowing where you are and where you could beIt is quality philosophy and management technique.What does six sigma offer to Insanes?Augments traditional quality toolsData driven decision‐makingFocuses on customer requirementsA focused/organized approachRedefines processes for long‐term resultsBecomes ingrained in work and thoughtprocessesRelies on evidence‐based solutionsRapid/effective changeWhy should Insanes use six sigma ?QualityTime reductionMoneyCustomerSatisfactionProcess improvementGrowthBy adopting this approach Insanes improve quality of products and brands a lot with the lower cost and lower time. This is designed to reduce defects. Its very helpful to produce high quality products in minimum time. It is a strategy because it focuses on total customer satisfaction. It helpful for achieving and sustaining business success.LAYOUT STRATEGY:The old layout of Insanes is conjusted and is not designed properly due to which people don’t feel relax while shopping So, According to our new layout plan we will design it in such a way that every portion must have enough space to move on. Our each product will be placed at separate portions.SpaceMaximizing your space for customer and inventory capacity is an essential part of a successful business. Even the smallest amount of unused space can cost a business thousands of dollars in potential revenue. That is why it is important to strategically design the layout of your store for maximum profit.Space is needed to be evaluated as narrow space will cause the traffic to slow and possibly have to fight other customer to get around them. This will annoy the customers, which will cause them to shop somewhere else.we will ensure that space is wide enough, which will provide a comfortable shopping environment for them to look around.Lighting Some other general strategies involve lighting and aisle space. Lighting is a commonly overlooked aspect to store layout. Proper lighting can entice potential customers to come in and check out your inventory or it can highlight your best selling products. One of the quickest ways to lose traffic is inadequate lighting. Dark areas will cause customers to strain their eyes to look at your products, which will cause them to exit the store towards better lighting. Accelerator:We will introduce accelator in this store because people of Pakistan don’t like to go by stairs.LAYOUT FOR CHILDREN'S ACCESSORIES Fixture Type and DensitycentercenterThe fixtures in this category comprise six glass shelves of 4x6 size. It has four pillars with black and silver built-in rods around each pillar, for hanging clothes. These rods are fixed in a stooping manner for waterfall displays. As soon as one enters the kids section, there is a semicircular counter on the right side displaying stuffed toys and school bags. The counter also has packed baby suits, along with stuffed toys. In front of the entrance, there is a baby cot on display. On the left side, glass shelves display bright and colorful clothes. It has 4 baby mannequins displaying clothes. At one extreme of the area there's a big open shelf for shoes. It has a small unorganized back area as well, to keep additional stock. Next to the shoe shelf, there is a white wooden window shelf containing different sizes of clothes and stuffed toys. There's a big black stand, displaying a good range of socks as well.LAYOUT FOR MEN AND WOMEN WEARFixture type and density Design of men’s areaIn men's area there are around 4 gray and brown woodendisplay stands with silver rods displaying formal pants. Mostof the casual pants are kept folded in white built-in niches. For displaying shirts and kurtis, they have the same glassshelves, as in kid's section, with silver rods to hang the clothes. Blazers are kept at a deeper end of the floor,including ties and other accessories. A male mannequin is kept with each shelf. There is a counter displaying leatherwallets, key chains, belts and small leather accessories. Design of women’s areaIn women's area there are two long pillars covered withmirrors. It has a lot of silver built-in rods round the corners of the walls displaying female eastern and western clothes. Pants, nightdresses, and casual tops are again displayed inside glass shelves, which are open from two sides. A lot of sales promotion has been done in the outlet, with walls having posters of models displaying Insanes's clothes. Two female mannequins are kept in female area, one displaying an eastern outfit, and the other western. This floor has around 4 changing rooms, two in male section and the other two in femaleSemi-circular counterThis floor also has a semicircular counter with T-shirts, pants and shirts displayed in the counter window. On the roof of the counter, apart from having glass pieces, it has small hangings as well which are directing customers to different sub-sections. At one end of the counter, a range of shoes is also displayed. entice the customers to buy them. This is mainly done to increase multiple purchases. There are three main pillars with glass shelves attached to them, to display bed covers. There are dining tables on display with crockery displayed on it.Visual type and factorsThis section has a lot of sunlight coming in due to the glass walls. Much of the lights are yellow coordinating with the store strategy. It also has a semicircular counter, with the same glass pieces on its roof and white lighting. This floor has additional lightings of lamps, which are kept at different places.rightcenterLAYOUT FOR HOME FASHIONS Merchandise Type and DensityThis section has a very wide product range, ranging from bed sets, dinning tables, center tables, arrange, amazing collection of bed linen, bathroom accessories, crockery, lamps, home accessories, artificial plants, special decorative items, candles, and flower arrangements Fixture Type and Densitywith all the related accessories like lamps and bed covers to entice the customers to buy them. This is mainly done to increase multiple purchases. There are three main pillars with glass shelves attached to them, to display bed covers. There are dining tables on display with crockery displayed on it.Employee Type and DensityThe employees here are trained and have technical knowledge about the products. The number of employees on this floor is around four but it changes depending on the number of customers. Visual Type and Factorscoordinating with the store strategy. It also has a semicircular counter, with the same glass pieces on its roof and white lighting. This floor has additional lightings of lamps, which are kept at different places.Sound Type and Density: (1st, 2nd and 3rd floor)They usually play trendy or rap music at a low bass, which sounds appealing. This music can be heard in all the three levels of the outlet.Odor Type and Density: (1st, 2nd, and 3rd floor)It has a starchy scent in the apparel section. Overall, the outlet has a soft and soothing fragrance.SCHEDULING:Scheduling is the process by which Insanes plan the use of time. By scheduling effectively, Insanes can both reduce stress and maximize effectiveness.Online scheduling is one of the best ways to capture more leads and provide better service to your clients. Online scheduling software allows potential and existing clients to schedule a consultation, an appointment or a service - instantly, on any device and with any staff member, based on your up-to-date availability.Insanes introduce short delivery time via online system in which products and brands transfer to customers in minimum time period. Its set it strategy of delivery of product for minimum 2 days in order to get the customer quick response and become its whole system effective and efficient.HUMAN RESOURCE MANAGEMENTThe employees of The store insanes are categorized according to their work in the following designations.Men and Women’s WearThe store insanes has a policy that it trains employees in all areas, so all the type of employees in are educated and well trained. training the employees behavioralTraining the employees to assist customer in more attractable wayEducated the employees to understand the mind set of every customerTry to improve the communication level of employeesTry that employees also speak in English and easily understandKids WearThe employees at the children's floor are trained in their field and are very co-operative.The employees in this section, try they easily handle the kidsThe employees very well behaved with the kids and very deeply know the mind set of kids Home FashionThe every employee are well trained and knowledge about product that they easily guide the every customer about product. Employees not only guide about the product but also guide the new fashion trends related to product.All the employees in The store insanes are well trained and educated to deal with customers and guiding them about products. They always remain active.MAINTENANCEOPERATING SYSTEMSThe information system used by The store insanes is named as "The store insanes ". The Information system is present in all outlets in Pakistan and is linked with the main Head Office of The store insanes in Faisalabad.In maintenance there are three basic heads the Daily transactions & processingTechniques For ImprovementThe socialy responsible activities that helps in bulding good social image of organization.DAILY TRANSACTIONS AND PROCESSINGThe daily transaction of The store insanes are recorded electornically in an operating system known as 'point of sale' as explained underSalesAll the information related to sales is stored in this section. The sales transaction of a particular day can be retrieved easily.StockStocking holdings at the store are fed in this section. Merchandise related to each category is listed in this particular section of the information system. The merchandise is re-furnished on a day to day basis.ReturnsThe returns are automatically debited from the stocks received and stored in a separate section.AttendanceThe attendance of all the workers and employees are fed in this area which assists in calculating working hours.Customer loyalty cardsCustomer Loyalty Cards are also offered by The store insanes. The membership promises an array of benefits for the customers. As a member of prestige cards, the customers are entitled to the following privileges:The store insanec discount card offer on buy our products worth Rs.4000 than you will get a free discount card.10% discount on all products at all outlets of The store insanes all over Pakistan. Invitation to all The store insanes activities including musical events, fashion shows, food and theatre festivals, art exhibitions and branch anniversaries.Gift packed deliveries in any other The store insanes city on a 24 hour notice. Gifts can be delivered to other cities on payment on courier charges.Free Home Delivery on shopping of Rs. 5,000/- The store insanes news letter. Exclusive seasonal packages will be announced from time to time giving extra benefits to the cardholders.The member ship fee is Rs. 1,000 only (non-refundable, one time). The Annual/Renewal Fee is Rs. 500 (payable in advance, non-refundable). Discount is valid on all promotional activities.Purchase our three products than get 50% discount on forth one.TECHNIQUES FOR IMPROVEMENTThe The store insanes has implemented following Improvement ToolsNew material handling system (Switch Track)JIT introduce in every processing systemIntroduction of full and semi automated sewing for small partsA revamp of our current pressing facility with the introduction of vacuum pressing tablesCAD for pattern making, cloth utilization and cut makersAutomatic fabric spreading machinesIntroduction of 'Servo Cutters' to increase accuracy of cutting-- Cutting Digital employees efficiency control system-- Statistical quality control checksCORPORATE SOCIAL RESPONSIBILITY?The store insanes perform the following corporate social responsibilitiesFree medical checkup campusEvery Friday free food distribution to poor’sFree book store for poor’sFashion shows for entertainmentFree schooling to employee’s childFree Madrissa (education of Holy-Quran)Free collective marriages for poor’sA philanthropic Business Approach:In the modern business proceeds socially sustainable business practices are the word of the time. This sagacity is never only required to be grabbed at; instead its indisputable and comprehensive articulation should be reflected in the strategic reservoir and management attitude of an organization.?The store insanes has materialized the very notion of Corporate Social Responsibility by establishing a separate strand, The store insanes foundation, so that the vitality of this corporate altruism would never be hindered but buffered along by all means of the acquisitive business continuance.Flood CampaignIt is The store insanes s desire to create campaign that allow consumers to badge their goodness credentials:They are doing charity work with the believe that giving is the new receiving.They are fulfilling their desire for feeling virtuous as well as for looking good.They just want making people feel good about spending money and want to be associated with beauty of both object and behavior.So, customers can express their “goodness” publicly and The store insanes will be rewarded with loyalty.centercenterSWOT ANALYSISPEST ANALYSISCONCLUSION:Insanes is a brand which is offering fashions cloths as well as casual at high as well as affordable prices.It is a multinational company.It is targeting men , women and children as well.Its processes are very much efficient and it is also playiny its role for the society.It will be a successful company of Pakistan in the coming next year.leftcentercentercenterrightbottomrighttop00 ................
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