THEORIES OF INTERCULTURAL COMMUNICATION
THEORIES
OF
INTERCULTURAL
COMMUNICATION
Ren¨¢ta Panocov¨¢
ACTA FACULTATIS PHILOSOPHICAE
UNIVERSITATIS ?AFARIKIANAE 138
2020
__________________________________________
Univerzita Pavla Jozefa ?af¨¢rika v Ko?iciach
Filozofick¨¢ fakulta
Katedra anglistiky a amerikanistiky
Theories of Intercultural Communication
Ren¨¢ta Panocov¨¢
Ko?ice 2020
ACTA FACULTATIS PHILOSOPHICAE
UNIVERSITATIS ?AFARIKIANAE 138
2020
__________________________________________
Theories of Intercultural Communication
Vysoko?kolsk¨¢ u?ebnica
Autorka: doc. Mgr. Ren¨¢ta Panocov¨¢, PhD., FF UPJ? v
Ko?iciach
Recenzenti:
Prof. Dr. Janet-Ann DeCesaris Ward, Pompeu Fabra
University, Barcelona
Doc. Mgr. Ren¨¢ta Gregov¨¢, PhD., FF UPJ? v Ko?iciach
? Univerzita Pavla Jozefa ?af¨¢rika v Ko?iciach,
Filozofick¨¢ fakulta 2020
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Rukopis pre?iel jazykovou ¨²pravou.
Umiestnenie: unibook.upjs.sk
Dostupn¨¦ od: 26.03.2020
ISBN 978-80-8152-844-6 (e-publik¨¢cia)
TABLE OF CONTENTS
List of figures ..................................................................... v
Preface ............................................................................... vi
CHAPTER 1 ....................................................................... 8
DEFINING COMMUNICATION, CULTURE, AND
INTERCULTURAL COMMUNICATION ....................... 8
1.1 Communication and language ...................................... 9
1.2 How to define culture? ............................................... 17
1.3 How to define intercultural communication? ............. 18
Exercises ........................................................................... 22
Further reading ................................................................. 22
CHAPTER 2 ..................................................................... 23
HOFSTEDE¡¯S MODEL OF CULTURAL DIMENSIONS
.......................................................................................... 23
2.1 How to define culture? ............................................... 24
2.2 What characterizes culture? ........................................ 26
2.3 Research basis for Hofstede¡¯s cultural dimensions .... 28
2.4 Power distance ............................................................ 29
2.5 Uncertainty avoidance ................................................ 31
2.6 Individualism versus collectivism .............................. 33
2.7 Masculinity versus femininity .................................... 34
2.8 Long-term versus short-term orientation .................... 36
2.9 Indulgence versus restraint ......................................... 37
Exercises ........................................................................... 39
Further reading ................................................................. 40
i
CHAPTER 3 ..................................................................... 41
FACE NEGOTIATION THEORY .................................. 41
3.1 What is a face and what is facework? ......................... 42
3.2 Facework strategies .................................................... 44
3.3 Conflict styles ............................................................. 46
3.4 Three approaches to conflict styles............................. 50
3.5 Intercultural facework competence ............................. 51
Exercises ........................................................................... 53
Further reading ................................................................. 54
CHAPTER 4 ..................................................................... 55
COMMUNICATION ACCOMMODATION THEORY . 55
4. 1 What is accommodation in CAT?.............................. 56
4.2 Accommodating through convergence ....................... 58
4.3 Accommodating through divergence .......................... 60
4.4 Conceptualizing communication in CAT ................... 61
Exercises ........................................................................... 64
Further reading ................................................................. 65
CHAPTER 5 ..................................................................... 67
ANXIETY/UNCERTAINTY MANAGEMENT THEORY
.......................................................................................... 67
5. 1 Who is a stranger? What is the difference between
uncertainty and anxiety? ................................................... 69
5.2 What makes communication effective? ...................... 70
5.3 The AUM¡¯s axioms .................................................... 75
5.4 The AUM theory and Hofstede¡¯s dimensions ............ 78
Exercises ........................................................................... 81
ii
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