THEORIES OF INTERCULTURAL COMMUNICATION

THEORIES

OF

INTERCULTURAL

COMMUNICATION

Ren¨¢ta Panocov¨¢

ACTA FACULTATIS PHILOSOPHICAE

UNIVERSITATIS ?AFARIKIANAE 138

2020

__________________________________________

Univerzita Pavla Jozefa ?af¨¢rika v Ko?iciach

Filozofick¨¢ fakulta

Katedra anglistiky a amerikanistiky

Theories of Intercultural Communication

Ren¨¢ta Panocov¨¢

Ko?ice 2020

ACTA FACULTATIS PHILOSOPHICAE

UNIVERSITATIS ?AFARIKIANAE 138

2020

__________________________________________

Theories of Intercultural Communication

Vysoko?kolsk¨¢ u?ebnica

Autorka: doc. Mgr. Ren¨¢ta Panocov¨¢, PhD., FF UPJ? v

Ko?iciach

Recenzenti:

Prof. Dr. Janet-Ann DeCesaris Ward, Pompeu Fabra

University, Barcelona

Doc. Mgr. Ren¨¢ta Gregov¨¢, PhD., FF UPJ? v Ko?iciach

? Univerzita Pavla Jozefa ?af¨¢rika v Ko?iciach,

Filozofick¨¢ fakulta 2020

V?etky pr¨¢va vyhraden¨¦. Toto dielo ani ?iadnu jeho ?as?

nemo?no reprodukova?, uklada? do informa?n?ch syst¨¦mov

alebo inak reprodukova? bez s¨²hlasu majite?ov pr¨¢v.

Za odborn¨² a jazykov¨² str¨¢nku u?ebnice zodpoved¨¢ autorka.

Rukopis pre?iel jazykovou ¨²pravou.

Umiestnenie: unibook.upjs.sk

Dostupn¨¦ od: 26.03.2020

ISBN 978-80-8152-844-6 (e-publik¨¢cia)

TABLE OF CONTENTS

List of figures ..................................................................... v

Preface ............................................................................... vi

CHAPTER 1 ....................................................................... 8

DEFINING COMMUNICATION, CULTURE, AND

INTERCULTURAL COMMUNICATION ....................... 8

1.1 Communication and language ...................................... 9

1.2 How to define culture? ............................................... 17

1.3 How to define intercultural communication? ............. 18

Exercises ........................................................................... 22

Further reading ................................................................. 22

CHAPTER 2 ..................................................................... 23

HOFSTEDE¡¯S MODEL OF CULTURAL DIMENSIONS

.......................................................................................... 23

2.1 How to define culture? ............................................... 24

2.2 What characterizes culture? ........................................ 26

2.3 Research basis for Hofstede¡¯s cultural dimensions .... 28

2.4 Power distance ............................................................ 29

2.5 Uncertainty avoidance ................................................ 31

2.6 Individualism versus collectivism .............................. 33

2.7 Masculinity versus femininity .................................... 34

2.8 Long-term versus short-term orientation .................... 36

2.9 Indulgence versus restraint ......................................... 37

Exercises ........................................................................... 39

Further reading ................................................................. 40

i

CHAPTER 3 ..................................................................... 41

FACE NEGOTIATION THEORY .................................. 41

3.1 What is a face and what is facework? ......................... 42

3.2 Facework strategies .................................................... 44

3.3 Conflict styles ............................................................. 46

3.4 Three approaches to conflict styles............................. 50

3.5 Intercultural facework competence ............................. 51

Exercises ........................................................................... 53

Further reading ................................................................. 54

CHAPTER 4 ..................................................................... 55

COMMUNICATION ACCOMMODATION THEORY . 55

4. 1 What is accommodation in CAT?.............................. 56

4.2 Accommodating through convergence ....................... 58

4.3 Accommodating through divergence .......................... 60

4.4 Conceptualizing communication in CAT ................... 61

Exercises ........................................................................... 64

Further reading ................................................................. 65

CHAPTER 5 ..................................................................... 67

ANXIETY/UNCERTAINTY MANAGEMENT THEORY

.......................................................................................... 67

5. 1 Who is a stranger? What is the difference between

uncertainty and anxiety? ................................................... 69

5.2 What makes communication effective? ...................... 70

5.3 The AUM¡¯s axioms .................................................... 75

5.4 The AUM theory and Hofstede¡¯s dimensions ............ 78

Exercises ........................................................................... 81

ii

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