A Critique Of Porter’s Cost Leadership And Differentiation ...
For example, with the introduction of Lexus LS400 in 1990, Toyota positioned this new luxury car--relatively speaking--along the comfort dimension (Consumer Reports, November, 1993: 745). In addition, all Japanese luxury cars--Acura, Infiniti, and Lexus--have established a superior record in reliability (Consumer Reports, April 2007: 23-25). ................
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