THE UNIVERSITY OF TENNESSEE AT MARTIN
3. Packaging. 4. Branding. 5. Sales Promotion. 6. Advertising. 7. Distribution. 8. Selling. 9. After Sales Services. Marketing Mix. This is a collective term used to describe the major activities of marketing. It consists of the four Ps: 1. Product: This is the good or service to be produced. 2. Price. This is the dollar value given to the ... ................
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