Pearson LCCI Level 2 Certificate in Copywriting and ...
The marketing mix is a tool that an organisation uses to determine how its products and/or services behave in a market. The core factors of the marketing mix, the 4Ps and the 4Cs, help organisations analyse each part of this behaviour. The 4Ps The 4Ps is a set of actions that an organisation uses to promote its brand products and/or services to the ................
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