PILLARS OF PERFORMANCE - Adobe Inc.

PILLARS OF PERFORMANCE

Building and maintaining a high-performing Adobe Experience Manager platform.

April, 2018

Executive

In today's digital economy, customers are in the driver seat, using multiple channels and devices while interacting with hundreds of products daily. Customer experience is the new competitive ba le eld. It's where business is won or lost . In a world of connected consumers, the ability to source the best content, manage it e ectively, align it with the brand, deliver it to consumers at the moments that ma er the most, and continuously optimize this process is a ma er of survival .

Top brands around the globe are already using Adobe Experience Manager as their omnichannel web content management (WCM) technology to deliver great customer experience on every type of device and channel. But simply having a WCM platform will no longer di erentiate your brand. You must adopt a programmatic approach around creating e ciencies in designing, implementing and maintaining a high-performing Experience Manager platform in order to meet the fast-paced challenge of delivering uniquely compelling experiences that incite engagement at every touchpoint, and drive your business.

Business impact of a high-performing Adobe Experience Manager

+56%

ORDERS

+30%

TRAFFIC

+20%

CTR

T-Mobile's sales are o the hook, and the value of customer orders has increased +56% with the help of Experience Manager Sites.

MasterCard credits design simplicity for engaging audiences and improving website tra c by 30% in just two weeks.

Philips' ability to test and optimize their web pages led to a 20% improvement in customer click-through rates.

April 2018 | Pillars of performance - Building and maintaining a high-performing Adobe Experience Manager platform.

Adobe Experience Manager into a web content management powerhouse.

Since its inception, Experience Manager has been built to address the needs of IT and marketing in designing, managing and delivering great digital experiences.

ese groups demand agility and speed to support the latest consumer expectations. In the past, those expectations centered on a website that looked great, no ma er the screen size--desktop or mobile--and enabled users to interact in meaningful ways. Today, these demands are greatly ampli ed, in terms of increased speed and range of touchpoints beyond mobile, which include social media, IoT, point-of-sale and in-venue screens. e features and capabilities of Adobe Experience Manager are designed to enable brands to address these demands by presenting perfect experiences on these relatively new touchpoints.

Achieving uidity in brand experiences starts with building a high-performing web content management system. While you may have access to the best WCM capabilities, it can only yield the desired results when you design, implement, maintain and monitor your content management solution in the most programmatic manner. You'll be amazed how just by following this approach you are able to augment the e ciency of your Experience Manager platform--essential to creating a content backbone for your brand that's both agile and robust.

Achieving uidity in brand experiences starts with building a high-performing web content management system.

April 2018 | Pillars of performance - Building and maintaining a high-performing Adobe Experience Manager platform.

of a high-performing Adobe Experience Manager platform.

Discovery & Design

De ne, assess and design for business and technical requirements--mapped

to the solution implementation roadmap

and business goals.

Implementation & Go-live readiness

Code to create a reusable platform. Follow check-lists, rope in experts

to test system performance and load readiness.

Platform value realization

For greater ongoing success, pay a ention to

change management and regular health check of your WCM platform.

ese guiding principles apply both to the Adobe-led and hybrid implementation or upgrade models, i.e., when the teams working on the design, deployment and maintenance of the solution are a combination of Adobe and non-Adobe resources.

April 2018 | Pillars of performance - Building and maintaining a high-performing Adobe Experience Manager platform.

Discovery &

Discovery

Successful projects require a detailed discovery process to identify business requirements. During the discovery process, it's best to review all solution-related digital goals, priorities and objectives through interviews and exploratory sessions with key users and stakeholders. is helps assure accuracy and validity of the proposed solution. The critical aspect of discovery is technical architecture planning based on your unique business requirements. The objective here is to define your online business goals so that your consultant can envision the contribution of Adobe Experience Manager solution to help meet these business goals .

is phase also de nes the technical requirements of the implementation to help minimize issues that might be encountered during the implementation phase.

Architecture and design

e objective of this phase is to come up with a comprehensive system architecture and design that caters to the requirements gathered in the discovery session. is also helps revalidate the requirements and prioritizations, while providing the blueprint for the implementation phase. It can be a good idea to include an Adobe expert who can help review and validate the solution architecture, design and development process and launch readiness by aligning e orts to best practices. An expert can help in catching architectural design aws early on, optimize and streamline Experience Manager deployment with timely advice and recommendations.

April 2018 | Pillars of performance - Building and maintaining a high-performing Adobe Experience Manager platform.

Typical outcomes of this phase include:

Physical architecture (deployment model, environment specifications)

Logical architecture (how the solution works)

Integration speci cations (how the solution integrates with other systems)

Information architecture (content modelling)

So ware architecture (Code structure, packages, modules)

Testing strategy (functional, non-functional)

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