Adobe Marketing Cloud Audience Manager Help

Adobe? Marketing Cloud

Audience Manager Help

Contents

Audience Manager Product Documentation.......................................................10

Overview.................................................................................................................11

History and Background........................................................................................................11 Types of Data Collected........................................................................................................12

First-Party Data Collection.......................................................................................................................12 Second-Party Data Collection..................................................................................................................13 Third-Party Data Collection......................................................................................................................14

Custom Segment Generation................................................................................................14 Performance Reporting.........................................................................................................15 Ad Server Integration............................................................................................................16 Destination Publishing...........................................................................................................16 Tag Management...................................................................................................................16 Data Security and Privacy.....................................................................................................17

Data Security............................................................................................................................................17 Data Privacy.............................................................................................................................................19

Features..................................................................................................................21

Addressable Audiences.........................................................................................................21

Date Ranges in Addressable Audiences and Destinations......................................................................24 Addressable Audience Metrics.................................................................................................................24 Causes of Low Match Rates for Addressable Audiences.........................................................................26 Troubleshooting with Addressable Audiences..........................................................................................27

Administration........................................................................................................................27

Create Users............................................................................................................................................27 Create a Group........................................................................................................................................28 Edit Your Account Settings.......................................................................................................................28 Understanding Wild Card Permissions.....................................................................................................29 Usage Limits............................................................................................................................................29

Algorithmic Models................................................................................................................31

Last updated 11/17/2017

Audience Manager Help

Contents

Understanding Algorithmic Models..........................................................................................................31 Understanding TraitWeight.......................................................................................................................32 Update Schedule for Algorithmic Models and Traits.................................................................................34 Models List View.......................................................................................................................................35 Models Summary View.............................................................................................................................35 Model Builder...........................................................................................................................................36

Audience Lab........................................................................................................................37

Create Segment Test Groups...................................................................................................................39 Edit Segment Test Groups.......................................................................................................................41 Delete Segment Test Groups...................................................................................................................41 Test Group Information.............................................................................................................................42 Test Group Reporting ..............................................................................................................................43 Audience Lab Use Cases.........................................................................................................................45

Audience Marketplace...........................................................................................................46

Audience Marketplace for Data Providers................................................................................................47 Audience Marketplace for Data Buyers....................................................................................................54 Private Data Feeds...................................................................................................................................71

Customer Data Feeds...........................................................................................................74

Customer Data Feed Contents Defined...................................................................................................75 Customer Data Feed File Structure..........................................................................................................76 Customer Data Feed File Naming Conventions.......................................................................................78 Customer Data Feed File Processing Notifications..................................................................................79 Customer Data Feed File Name Times and File Content Times are Different.........................................80

Data Export Controls.............................................................................................................81 Data Sources........................................................................................................................83

Data Sources List View............................................................................................................................83 Create a Data Source..............................................................................................................................84 Delete a Data Source...............................................................................................................................85 Data Source Settings and Menu Options.................................................................................................85

Declared IDs.........................................................................................................................87

Declared ID Targeting...............................................................................................................................87 URL Variables and Syntax for Declared IDs.............................................................................................89 Declared ID Variables...............................................................................................................................90

Derived Signals.....................................................................................................................92

Last updated 11/17/2017

Audience Manager Help

Create a Derived Signal...........................................................................................................................92 Edit a Derived Signal................................................................................................................................93 Delete a Derived Signal............................................................................................................................93

Destinations..........................................................................................................................93

Destinations Home Page..........................................................................................................................94 How to Choose a Destination Type..........................................................................................................95 Destination Builder...................................................................................................................................96 Configure an Analytics Destination..........................................................................................................97 Configure a Cookie Destination.............................................................................................................102 Configure a URL Destination.................................................................................................................104 Optional Settings for Cookie Destinations..............................................................................................105 Add or Edit Segments for Server-to-Server Destinations.......................................................................107 Add Data Export Labels to a Destination...............................................................................................107 Destination Serialization.........................................................................................................................108 Standard and Serial Key-Value Pairs.....................................................................................................108 Destination Macros Defined...................................................................................................................110 Cache Busting with Destination Macros.................................................................................................111 get_aamCookie Code............................................................................................................................112

Profile Link..........................................................................................................................112

Profile Merge Rules Dashboard.............................................................................................................114 Getting Started With Profile Merge Rules..............................................................................................115 Profile Merge Rule Options Defined.......................................................................................................118 General Use Cases for Profile Merge Rules..........................................................................................120 Profile Link Device Graph Use Cases....................................................................................................123 External Device Graph Use Cases.........................................................................................................127 Report Metrics for Profile Merge Rules..................................................................................................130 Profile Merge Rules and Device Un-Segmentation Processes..............................................................134

Reports................................................................................................................................138

Audience Optimization Reports..............................................................................................................138 Custom Reports.....................................................................................................................................150 General Reports.....................................................................................................................................150 Interactive and Overlap Reports............................................................................................................152 Onboarding Status Report: About..........................................................................................................171 Outbound History Report.......................................................................................................................176

Last updated 11/17/2017

Audience Manager Help

Contents

Trend Reports.........................................................................................................................................177 Counting Unique Users in Overlap and General Reports......................................................................180 Reports Dashboard................................................................................................................................180 Data Sampling and Error Rates in Selected Audience Manager Reports..............................................182

Segments............................................................................................................................184

Segments: Purpose, Composition, and Rules........................................................................................184 Segments List View................................................................................................................................184 Segment Summary View........................................................................................................................185 Retrieving Segment Metadata................................................................................................................185 Segment Builder.....................................................................................................................................186 Trait and Segment Population Data in Segment Builder........................................................................195

Tags.....................................................................................................................................199 Traits....................................................................................................................................199

Trait Details Page...................................................................................................................................199 Trait List View.........................................................................................................................................203 Active Audience Traits and Data Source Synced Traits..........................................................................203 Folder Traits............................................................................................................................................204 Trait Summary View...............................................................................................................................208 Trait Builder............................................................................................................................................209 Trait Storage...........................................................................................................................................214 Trait Builder Reference...........................................................................................................................215

Visitor Profile Viewer...........................................................................................................225

API and SDK Code...............................................................................................227

Audience Manager API Code Migration..............................................................................227 Data Collection Server (DCS) API Methods and Code.......................................................228

DCS Event Call APIs..............................................................................................................................228 DCS APIs for Server-to-Server Data Transfers......................................................................................231 DCS API Reference...............................................................................................................................236

Data Integration Library (DIL) API.......................................................................................244

Understanding the Data Integration Library (DIL)..................................................................................244 Class-level DIL Methods........................................................................................................................245 Instance-level DIL Methods....................................................................................................................251 DIL Modules...........................................................................................................................................260

Last updated 11/17/2017

Audience Manager Help

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