Adobe Marketing Cloud Reports and Analytics Help

Adobe? Marketing Cloud

Reports and Analytics Help

Contents

Reports & Analytics Interface Help..................................................................................7

Getting Started.................................................................................................................8

Adobe Analytics - Key Concepts...................................................................................................................................8

Analytics Products.......................................................................................................................................................................................8 Key Terminology..........................................................................................................................................................................................9 Key Reports....................................................................................................................................................................................................9 Key Metrics..................................................................................................................................................................................................12 Import Options..........................................................................................................................................................................................12 Export Options...........................................................................................................................................................................................12 Data Collection and Validation............................................................................................................................................................13

Browser and System Requirements..........................................................................................................................14 Logging In to Reports & Analytics.............................................................................................................................14

Logging In Using a Standard Login....................................................................................................................................................14 Logging In Using Single Sign-On........................................................................................................................................................14

Run a report.......................................................................................................................................................................15 Edit a user's account settings......................................................................................................................................16

Frequently Asked Questions.........................................................................................18

Overview of the Reporting Interface............................................................................24

About Data Collection...................................................................................................................................................24 Reports Menu...................................................................................................................................................................24 Marketing Cloud Menu.................................................................................................................................................27 Report Features................................................................................................................................................................28 Common Terms...............................................................................................................................................................31 Adobe Analytics for iOS................................................................................................................................................33

Report Types...................................................................................................................35

Last updated 2/29/2016

Reports and Analytics Help

Contents

Run a ranked report........................................................................................................................................................35 Run a trended report......................................................................................................................................................35 Run a Conversion Funnel report................................................................................................................................36 Run a Fallout report........................................................................................................................................................36 Run a Page Flow report.................................................................................................................................................37 Run a Funnel report........................................................................................................................................................39 Run a marketing channel report................................................................................................................................39

Customizing Reports......................................................................................................40

Create a custom report.................................................................................................................................................40 Change report graphs...................................................................................................................................................40 Copy a report graph.......................................................................................................................................................44 Select a date or date range..........................................................................................................................................44 Breakdowns.......................................................................................................................................................................45

Run a breakdown report........................................................................................................................................................................46

Subrelations......................................................................................................................................................................46 Filtering Report Data......................................................................................................................................................49

Create report-specific filters..................................................................................................................................................................51 Add a correlation filter............................................................................................................................................................................52

Compare dates.................................................................................................................................................................52 Display a percent as a graph.......................................................................................................................................52 Normalize report data....................................................................................................................................................53 Select a page for a report.............................................................................................................................................53 Compare report suites...................................................................................................................................................53 Specify report granularity............................................................................................................................................54 Run a day-of-week report.............................................................................................................................................54

Analytics Segmentation.................................................................................................55

Bookmark Manager........................................................................................................56

Create a bookmark..........................................................................................................................................................56 Manage bookmarks........................................................................................................................................................56

Last updated 2/29/2016

Reports and Analytics Help

Dashboards and Reportlets...........................................................................................58

Create a dashboard........................................................................................................................................................59 Create a reportlet............................................................................................................................................................59 Add content to a dashboard.......................................................................................................................................60 Edit dashboard and reportlet data............................................................................................................................61 Co-brand a dashboard...................................................................................................................................................62 Dashboard Manager.......................................................................................................................................................62

Manage shared dashboards..................................................................................................................................................................63 Migrate a legacy dashboard.................................................................................................................................................................63 Share a dashboard....................................................................................................................................................................................64 Schedule a dashboard for delivery.....................................................................................................................................................64 Archive a dashboard................................................................................................................................................................................64

Data Extract.....................................................................................................................65

Extract data from a report............................................................................................................................................65

Report Data Viewers.......................................................................................................66

Adobe Analytics for iOS................................................................................................................................................66

Metrics.............................................................................................................................67

Select default report metrics.......................................................................................................................................67

Targets.............................................................................................................................68

Add a Target......................................................................................................................................................................68

Edit a Target................................................................................................................................................................................................69

Alerts...............................................................................................................................70

Add an Alert......................................................................................................................................................................71

View or Edit Existing Alerts....................................................................................................................................................................71

Calendar Events..............................................................................................................72

To add a calendar event................................................................................................................................................72

Last updated 2/29/2016

Reports and Analytics Help

Contents

To manage shared calendar events..........................................................................................................................72

Report Schedule and Distribution.................................................................................73

Send a report....................................................................................................................................................................73 Print a report.....................................................................................................................................................................75 Manage scheduled reports..........................................................................................................................................75 Share a report link...........................................................................................................................................................75 Unsubscribe from scheduled reports......................................................................................................................76

Report Display Settings.................................................................................................77

Navigation Menu.............................................................................................................................................................78

Visitor Click Map.............................................................................................................83

Install Visitor Click Map.................................................................................................................................................83 Getting started with Visitor Click Map.....................................................................................................................84

Data Warehouse Requests.............................................................................................85

SiteCatalyst 14 (Legacy).................................................................................................86

Feature Overview............................................................................................................................................................88

Site Overview Report...............................................................................................................................................................................88 Suite Product Access...............................................................................................................................................................................89 Segmentation.............................................................................................................................................................................................89 Full Subrelations........................................................................................................................................................................................89 Correlations on all Traffic Variables....................................................................................................................................................90 Default Metrics on Reports....................................................................................................................................................................90 Metric Changes..........................................................................................................................................................................................91 Report Menu Search................................................................................................................................................................................91 Video Report Changes............................................................................................................................................................................91 Processing Rules........................................................................................................................................................................................92 Context Data Variables...........................................................................................................................................................................92 List Variables...............................................................................................................................................................................................92 User Management Enhancements.....................................................................................................................................................93 Bot Traffic Filtering...................................................................................................................................................................................93

Last updated 2/29/2016

Reports and Analytics Help

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