Career Planning & Adult Development JOURNAL

Career Planning & Adult Development

JOURNAL

Volume 32, Number 2

ISSN 0736-1920 Summer 2016

Social Recruiting,

Personal Search Engine Optimization, and

Personal Online Reputation Management.

Susan P. Joyce, Guest Editor

The Internet Revolution Social Recruiting Personal Search Engine Optimization Personal Online Reputation Management LinkedIn

Other Social Media Special Interest Groups

Summer 2016..............................Career Planning and Adult Development JOURNAL..............................1

CAREER PLANNING and ADULT DEVELOPMENT

JOURNAL

The Career Planning and Adult Development Journal (ISSN 0736-1920) is an official publication of the Career Planning and Adult Development Network, a non-profit organization of human resource professionals, career counselors, educators and researchers. Network offices are located at 4965 Sierra Road, San Jose, CA 95132 USA Telephone (408) 272-3085

Frequency of Publication: The Journal is published up to four times each year.

Back Issues: Back issues of the Journal, when available, are $7.50 each, plus $1.50 shipping.

Permission: Excerpts of less than 200 words may be reprinted without prior permission of the publisher, if the Journal and the Network are properly credited. Written permission from the publisher must be requested when reproducing more than 200 words of Journal material.

Journal Distribution: The Journal is sent free to each active member of the Career Planning & Adult Development Network-- up to four issues each year.

Publisher:

Richard L. Knowdell Career Planning & Adult Development Network, P.O. Box 611930 San Jose, CA 95161 USA (408) 828-3858 Email: rknowdell@

Membership & Subscriptions: Career Planning Network P.O. Box 611930 San Jose, CA 95161 USA (408) 828-3858 Email: rknowdell@

Managing Editor Steven E. Beasley 453 Alberto Way, Suite 257E Los Gatos, CA 95032 USA (408) 354-7150 Email: stevenbeasley@

Guest Editor Susan P. Joyce, President NETability, Inc. 186 Main Street Marlborough, MA 01752 (508) 624-6261 Email: sjoyce@

2................................Career Planning and Adult Development JOURNAL....................... Summer 2016

Editorial Board: Jeanne C. Bleuer Counseling Outfitters, LLC Chelsea, MI 48118 USA Deborah P. Bloch, Professor Emerita University of San Francisco San Francisco, CA 94117 USA Harry Drier, President Career Education & Training Associates Columbus, OH 43220 USA Rich Feller, Professor Emeritus Colorado State University Ft. Collins, CO 80524 USA Carl McDaniels, Professor Emeritus Counselor Education, Virginia Tech Blacksburg, VA USA

Summer 2016..............................Career Planning and Adult Development JOURNAL..............................3

CAREER PLANNING and ADULT DEVELOPMENT

JOURNAL

Volume 32, Number 2 ISSN 0736-1920 Summer 2016

Social Recruiting, Personal Search Engine Optimization, and Personal Online Reputation Management

Looking Ahead with the Journal, by Steven E. Beasley, Managing Editor .......................... 7 Introduction to this Issue, by Susan P. Joyce, Guest Editor .................................................. 8

Introduction

Chapter 1: The Internet Revolution: Digital Disruption in Recruiting and Job Search, by Susan P. Joyce ................................................................................................ 17

Chapter 2: Google Is the New Resume, by Richard N. Bolles ................................................. 25 Chapter 3: Managing the Google Resume, by Susan P. Joyce ................................................. 28

Social Recruiting

Chapter 4: How Social Recruiting Impacts Job Search, by Hannah Morgan.......................... 33 Chapter 5: Recruiters' Selection Process Starts (and Ends) with Your Personal Brand,

by Jeff Lipschultz................................................................................................ 39

Personal Search Engine Optimization (SEO)

Chapter 6: Advanced Google Search: Making Google Work for Personal SEO and Personal Online Reputation Management, by Susan P. Joyce........................................... 49

Chapter 7: Are Keywords the Foundation for Career Success? By Martin Yate .................... 61 Chapter 8: Personal SEO for Job Search and Careers, by Susan P. Joyce............................... 70 Chapter 9: How to Identify and Implement Keywords into USAJOBS,

by Camille Carboneau Roberts ......................................................................... 79

Career Planning and Adult Development JOURNAL....................... Summer 2016

Personal Online Reputation Management (PORM)

Chapter 10: Why Personal Online Reputation Management Is Necessary Today by Susan P. Joyce ................................................................................................. .91

Chapter 11: The Basics of Personal Online Reputation Management, by Susan P. Joyce ...... 96

Chapter 12: Success by Association: Providing Evidence of Credentials in Online Reputation Management, by Chandlee Bryan .......................................................................105

Chapter 13: Plan B: Thoughts on Career Management for the New Era by Martin Yate......111

Chapter 14: Mind Your Online Reputation: The Personal Branding Social Proof Paradigm, by Meg Guiseppi ..................................................................................................120

Chapter 15: Use Social Media to Manage Your Online Reputation and Support Your Brand, by Debra Wheatman ...........................................................................................128

LinkedIn

Chapter 16: LinkedIn as Your Online Professional Home, by Ed Han ..................................134

Chapter 17: How the LinkedIn Profile Should (and should not) Align with the Resume, by Laura Smith-Proulx ............................................................................................142

Chapter 18: How to Combat Ageism with a LinkedIn Profile, by Laura Smith-Proulx .......147

Chapter 19: How the Unemployed Can Leverage LinkedIn, by Susan P. Joyce and Laura Smith-Proulx ........................................................................................................ 154

Other Social Media

Chapter 20: Using Social Media for Personal Online Reputation Management, by Debra Osborn, Adam Miller, Shae McCain, and Jacqueline Gabbard Belle............160

Chapter 21: Add Pinterest to Your Client Support Repertoire, by Kathleen Lyons...............171

Chapter 22: Online Visibility Through Portfolios, by Hannah Morgan ................................181

Special Interest Groups

Chapter 23: Best Practices in Online Reputation and Personal Branding for New Graduates, by Laura Smith-Proulx ............................................................................................186

Chapter 24: Online Presence for Mature Job Seekers: Getting Started, by Phyllis Mufson ................................................................................................193

Chapter 25: Coaching Veterans to Understand the Value and Proper Usage of Social Media,

Summer 2016..............................Career Planning and Adult Development JOURNAL..............................5

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