Social Media: Pros and Cons

[Pages:40]Social Media: Pros and Cons

Meagan Dorsch, Public Affairs Director

Is Social Media A Fad?

Social Media Universe

If Facebook were a country:

If Wikipedia paid every time an article was posted

3rd Largest

online: $1,712 /hour

Source: Social Media Revolution

24 of 25 largest newspapers seeing decline in subscriptions

It's One Tool

3 + Reasons to Join

1. Free 2. Public 3. Where people are 4. Bypass media 5. More control over message 6. Potential to reach more people 7. Digital campaign trail

History of Social Media

First Generation - One Way Communication

Napster

Classmates

Second Generation- Two Way Communication

Blogs

Podcasts

Facebook

Third Generation - Real Time

Twitter

Foursquare

Open Graph

Fourth Generation - Crowd Sourcing

Ning / GovLoop

Information Loop, 2005

Legislature

Public

Press Release

Publication/ Website

Journalist

Information Loop, 2011

ReTweeted

Legislature

Tweet

Press Release

Facebook

Journalist

Blog

Public

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