Social Media: Pros and Cons
[Pages:40]Social Media: Pros and Cons
Meagan Dorsch, Public Affairs Director
Is Social Media A Fad?
Social Media Universe
If Facebook were a country:
If Wikipedia paid every time an article was posted
3rd Largest
online: $1,712 /hour
Source: Social Media Revolution
24 of 25 largest newspapers seeing decline in subscriptions
It's One Tool
3 + Reasons to Join
1. Free 2. Public 3. Where people are 4. Bypass media 5. More control over message 6. Potential to reach more people 7. Digital campaign trail
History of Social Media
First Generation - One Way Communication
Napster
Classmates
Second Generation- Two Way Communication
Blogs
Podcasts
Facebook
Third Generation - Real Time
Twitter
Foursquare
Open Graph
Fourth Generation - Crowd Sourcing
Ning / GovLoop
Information Loop, 2005
Legislature
Public
Press Release
Publication/ Website
Journalist
Information Loop, 2011
ReTweeted
Legislature
Tweet
Press Release
Facebook
Journalist
Blog
Public
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