Research in Media Effects - Roger Wimmer

The advent of the Internet has spurred a renaissance in uses and gratifications research as investigators describe Internet motivations and compare and contrast their results with the uses and gratifications from traditional media. To illustrate, Valkenburg and Soeters (2001) found that Internet use among their sample of 8- to 13-year-olds was most related to an enjoyment of using computers ... ................
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