Marketing Research
Marketing Principles
Areas of Marketing Research
Name: ___________________ Period: ____________________
Classify each of the following marketing research activities as examples of advertising research, product research, market research, or sales research and label it accordingly.
_____________________ 1. A local radio station asks you to complete a mail-in diary on your listening habits.
_____________________ 2.Your family receives in the mail a product sample and cents off coupon for a New and Improved shampoo.
_____________________ 3. Sales of Ivory soap are tracked for a 12-month period.
_____________________ 4. The Ford Motor Company establishes a customer panel to evaluate its advertising for the new Ford Mustang.
_____________________ 5. Bank of America sends out customer surveys to all of its customers asking them about the services that the bank offers.
______________________ 6. Kodak is asks consumers their opinions on various packaging designs for a new digital camera.
______________________ 7. The U. S. government releases statistics on new building starts to predict next year’s economic outlook.
______________________ 8. Based on previous sales Gucci predicts that its new Minimizer Handbag will be bought by 100,000 customers.
_______________________9. McDonald’s test markets pizzas in select stores in the Midwest.
______________________10. Newsweek magazine has a subscriber survey with each new subscription to determine the most effective advertising message for a particular advertiser.
................
................
In order to avoid copyright disputes, this page is only a partial summary.
To fulfill the demand for quickly locating and searching documents.
It is intelligent file search solution for home and business.
Related searches
- marketing research topics for students
- journal of marketing research submission
- why is marketing research important
- importance of marketing research process
- marketing research news articles
- marketing research project topics
- why marketing research is important
- marketing research project ideas
- good marketing research topics
- marketing research topic ideas
- list of marketing research topics
- importance of marketing research pdf