Marketing Research



Marketing Principles

Areas of Marketing Research

Name: ___________________ Period: ____________________

Classify each of the following marketing research activities as examples of advertising research, product research, market research, or sales research and label it accordingly.

_____________________ 1. A local radio station asks you to complete a mail-in diary on your listening habits.

_____________________ 2.Your family receives in the mail a product sample and cents off coupon for a New and Improved shampoo.

_____________________ 3. Sales of Ivory soap are tracked for a 12-month period.

_____________________ 4. The Ford Motor Company establishes a customer panel to evaluate its advertising for the new Ford Mustang.

_____________________ 5. Bank of America sends out customer surveys to all of its customers asking them about the services that the bank offers.

______________________ 6. Kodak is asks consumers their opinions on various packaging designs for a new digital camera.

______________________ 7. The U. S. government releases statistics on new building starts to predict next year’s economic outlook.

______________________ 8. Based on previous sales Gucci predicts that its new Minimizer Handbag will be bought by 100,000 customers.

_______________________9. McDonald’s test markets pizzas in select stores in the Midwest.

______________________10. Newsweek magazine has a subscriber survey with each new subscription to determine the most effective advertising message for a particular advertiser.

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