ADVERTISING AND SALES PROMOTION - Pondicherry University
ADVERTISING AND SALES PROMOTION ... DEFINITION OF ADVERTISISNG The word advertising originates from a Latin word advertise, which means to turn to. The dictionary meaning of the term is “to give public notice or to announce publicly”. 4 Advertising may be defined as the process of buying sponsor-identified media space or time in order to promote a product or an idea. The American … ................
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