Reading, writing and commercialism



Existing at HHS

• Scoreboard signage

• Book covers

• Soft drink machines

• Food in cafeteria

Potential Advertising Opportunity at HHS

Naming rights:

• Rename school

• Rename individual classrooms

• Event sponsorship of assemblies, morning announcements

Existing in municipalities

• School bus advertising (Braintree, Beverly)

• ShopRite paid $100,000 to Brooklawn school district in NJ for gymanasium naming rights (ShopRite of Brooklawn Center)

• Dallas-Fort worth (Dr. Pepper logo on high school roof near airport) for 8 years – no longer there.

• In 2002, Massillon, Ohio Lowe's paid $20,000 to have its name emblazoned -- for one year -- on each 10-yard line of Paul Brown Tiger Stadium in football-mad Massillon.

Potential Advertising Opportunities

• Rename town athletic fields

• Airport names

• State & local parks

• Signage on roof of schools(Scituate School Cmte rejected)

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