CHAPTER 8: Marketing



CHAPTER 8: Marketing

E-ACTIVITY: Brand Identity

Brand Recognition Consists of:

• The brand name

• Slogan

• Logo

Please use the internet to find who said the following slogans:

|Slogan |Who Said it? |

|Don’t leave home without it | |

|Reach out and touch someone | |

|Mmm, mmm, good |Campbell’s Soup |

|Say it with flowers | |

|Think Different | |

|Have it your way | |

|Finger lickin’ Good |KFC |

|Betcha can’t eat just one | |

|The milk chocolate melts in your hand | |

|Tastes so good cats ask for it by name | |

|It takes a licking and keeps on ticking | |

|Be all you can be | |

|It’s everywhere you want to be | |

|Let your fingers do the walking | |

|The Freshmaker | |

|Driver’s Wanted | |

|Play more | |

|The happiest place on earth | |

|We bring good things to life | |

|Intelligence Everywhere | |

Logos:

Using the internet, insert a copy of the logo for each of the following companies (Note: you can go to but you will have to save the picture in “my documents” and then “insert a picture”)

|Company Name |Logo |

|Tim Horton’s | |

|Cineplex | |

|Esso | |

|Shopper’s Drug Mart | |

|Yellow Pages | |

Activity: Slogan and logo creation

Task: Research characteristics of an effective slogan and logo and then create your own.

Do you remember any advertising slogans for your favourite products? What is the latest slogan of your favourite fast-food restaurant? What is its logo? Why do you remember slogans and logos? In this activity, you and a partner will surf the internet and discover how to make effective advertising slogans and logos.

Answer the questions below and then design a slogan and logo for a new product.

1) List 5 characteristics of a good slogan.

2) What should be avoided when developing a slogan?

3) Choose any 5 slogans and explain why you think they are successful.

4) List the 5 characteristics of a good logo.

5) What should be avoided when developing a logo?

6) Choose any 3 logos and explain why you think they are successful.

Assignment: Think of an idea for a new type of breakfast cereal, toy or candy. Create the name for the product and a memorable slogan and logo. Explain why you think the slogan and logo will be effective in advertising the product.

(10 T/I Marks)

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