BTM 530 – 05 – 20-09: STRATEGIC MANAGEMENT OF …

Produce less-expensive versions of luxuries to sell to the masses. Introduce new models of ownership that make real luxuries affordable to the masses. Fractional ownership has made luxuries (e.g., high-end classic cars, homes, yachts) available to millions of consumers. Offer the masses new consumables and new investment opportunities. ................
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