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REEBOK INTRODUCES SECOND REEBOK CLASSIC X ALICIA KEYS SIGNATURE COLLECTION

- Alicia takes the Freestyle to new heights for 2013 as she introduces wedges to Reebok Classic

- New Spring/Summer collection launched on March 1st

- Second collection to be released for Autumn/Winter on September 1st 2013

 

Boston, MA 2013 - Reebok Classic’s partnership and design collaboration with Alicia Keys continues with the introduction of new seasonal Reebok Classic X Alicia Keys collections for 2013. The collaboration sees exclusive limited edition lines featuring iconic Classic silhouettes which have been given Alicia’s unique creative touch. Alicia has been a long-term fan of Reebok since her days wearing the Freestyle Hi, known to her as the 54’11 as they cost 54 dollars and 11 cents, as a teenager.

Alicia draws inspiration from various aspects of her life when working on her collections for Reebok Classic, from her love of street culture to her glamorous on-stage experiences and her eclectic style influences. Working collaboratively with the Reebok Classic design team gives Alicia the opportunity to express her creative talent in the art-form of fashion. Alicia says, “Working on my second range for Reebok Classic has been so much fun. Designing and working with the Reebok Classic design team is a great outlet for my creativity and provides me with another way to express myself artistically. I love every element of the process, from selecting which product silhouettes to use, to choosing materials and special features to working on colorways. The Freestyle is my shoe; it has always been and will always be my favorite sneaker, so for me to be able to update it with a wedge and give it a totally new look and feel while still keeping the traditional look of the sneaker has been an honor and really exciting.”

S/S 13 range (launched on March 1st 2013)

This season sees Alicia taking her favorite Classic silhouette to new heights as she re-introduces the iconic Freestyle silhouette and pairs it with a stylish hidden wedge heel to create the Freestyle Wedge A Keys. Alicia’s twist on the Freestyle pays homage to its Classic heritage while incorporating a fashion forward element. Alicia has stayed true to the DNA of the Freestyle product, with characteristic double straps, 3 iconic collar puffs and Freestyle heel counters, but has updated it with an on-trend twist.

The Reebok Classic X Alicia Keys Spring/Summer 2013 collection was introduced on April 1st with two on-trend packs; the Chi Street Pack which features bright, sporty color blocking, candy pop color explosions of neon pink and bright yellow with a real sport luxe feel, and the Classic Iridescent Pack which draws inspiration from Alicia’s stage life and features a bold all over red Freestyle Hi Wedge, paying homage to one of the most sought after original Freestyles, as well as additional styles featuring tonal gloss python prints, neon color pops and iridescent accents.

F/W 13 range (launches on September 1st 2013

New for FW 2013 is the A.Keys Wedge which fuses inspiration from both the Freestyle and the Chi-Kaze to create a brand new silhouette exclusive to the Reebok Classic X Alicia Keys collection.

September will see the introduction of the Reptile II Pack, the Tribal II Pack the Military Pack and the Crocodile Pack. The Reptile II Pack features chic reptile emboss detailing on black materials with bright red color pops. The Tribal II

Pack features refined neutrals, bright color pops and a mixture of suede and leather material executions. The Military Pack features suede, heavy canvas, nylon and luxe leather and includes special details such as printed laces and boot eyelets, giving the range a rugged feminine look. The Crocodile Pack features a chic shade of navy with crocodile detailing and gum outsoles.

Todd Krinsky, Reebok’s Vice President of Classic, says, “We are really excited about launching our second Reebok Classic range with Alicia. Her creative talent, energy, passion, vision and drive make her the perfect partner to collaborate with, especially when creating new product for like-minded women. Reebok Classic has rich heritage in women’s fitness and fashion and it is important to us to continue creating and evolving our women’s products to create future classics.”

 -END-

Reebok International Ltd., headquartered in Canton, MA, USA, is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied heritage in running, training and fitness. A subsidiary of the adidas Group, Reebok operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division. For more information, visit Reebok at .

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